Zara has really been stepping up its game in the beauty department—and, yes, I know what you're thinking: Zara is a clothing store. It doesn't even sell beauty products. But that doesn't mean we can't learn a thing or two from the fast-fashion retailer's effortlessly chic models. The site is jam-packed with incredible hair tricks, the perfect red lipstick, and even a genius (and unexpected) way to highlight your cheekbones. It's essentially an untapped resource for all things cool-girl beauty. So consider Zara officially tapped, and keep reading for all the best tips we learned while scrolling through the site.
Wear bronze shadow with a nude gloss for natural-looking glamour.
If you want something a bit glinty and glam but don't want to apply a full face of makeup, we feel you. Instead of pulling out all the stops, find a metallic eye shadow that flatters your complexion (we're obsessed with Wander Beauty's Eyes on the Fly Dual Cream Shadow and Eyeliner, $32) and a nude gloss (try Too Faced's Lip Injection Glossy, $22) to hydrate and plump up your lips. It's subtle but totally stunning.
Display your contour with sideswept bangs.
This is the best way to let your hair down but show off your cheekbones too. Rather than keeping your locks parted down the middle, sweep them over to one side to show off your best angles. All you need is a foolproof contour kit (Make Up For Ever's Pro Sculpting Face Palette, $45, is legendary) and a light-hold hair spray like Pantene's Airspray Hairspray ($5).
Show off your freckles.
Try bedhead for a night out.
Bedhead is not just for Sunday mornings, so add a bit of edge to your night-out look with a ton of texture. Rough-dry your hair to about 80% dry (to keep some of your natural wave), apply Oribe's Matte Waves Texture Lotion ($42), and blow-dry. Once you're done, rough it up with a duo of dry shampoo (Amika Perk Up Dry Shampoo, $22, is a favorite at Byrdie HQ) and a one-inch curling wand. Slick on some lipstick and you're ready to party (and look absolutely effortless in that French cool-girl way).
Go for a modern shag.
It's the haircut all the cool girls have because there are so many different, über-flattering iterations. You can keep it short and piecey or longer and layered—either way, it's the lazy girl's answer to a stylish cut. Apply Ouai's Matte Pomade ($24) to your fingertips and run it through the ends of your hair, twisting a few strands throughout to add separation.
Tight-line your lashes with black liner for subtle definition.
When you're doing the no-makeup makeup thing, add a super-thin line between your upper eyelashes to make them appear thicker and add definition to your eyes. It won't look like you're wearing anything at all, but it makes all the difference.
Let your roots grow.
This wallet-friendly hair color trend is officially here to stay. Wes Sharpton of Hairstory explains: "With a blond, it's nice to let the roots grow in because it gives your look a more laid-back vibe. It helps you to relax, let go, and keep your look low-maintenance." Plus, you get to spend way less money at the salon every few weeks. Keep the rest of your color bright with Davines Minu Hair Mask ($34).
Use glitter for an unexpected highlight.
The holidays are coming up, which makes adorning yourself in glitter practically mandatory. Skip your usual highlighter and press on a few sparkles instead—it'll still give you that glow, but it'll feel even more festive.
Next up, see the concealer Hailey Baldwin uses to banish under-eye circles.