Let me start by saying that I hate matte lip products (except for Kat Von D—it's a staple of mine). They flake, ball up, and just don't give me the same feel-good vibes I get from a creamy, glossy finish. I was okay with it, and mostly just avoid them. That was until I became acquainted with YSL's latest offering. I'm a sucker for anything YSL (I mean, that packaging), so I tried, loved, and now I am obsessed.
If you would like to know why, then keep scrolling.
So the formula is essentially a matte stain that you paint on using the artfully-designed brush. I tried the shade Rouge Tatouage ($37), which is a bright, poppy red with a slightly pink undertone. It goes on very light, almost weightless, and takes maybe two minutes to dry down. And once it's on, my god is it on. It didn't budge for a whole night out (I'm talking dinner and drinks). It's soft, comfortable, and doesn't bleed or move all over your teeth (very wonderful when those tagged-in photos surface the morning after). Plus, I only reapplied once, but I get the feeling it would wear down to a pretty French-girl style tint.
If you need more convincing, on Mecca the stain has garnered 55 reviews, with 44 of them being five stars. User Sezza1 actually says that it's the "most amazing liquid lip ever". I agree.