As beauty editors, we get bombarded with a ton of new products every day (we know—tough life). Reviewed is a series where we report on some of the best products we’ve tried. Whether it’s a drugstore lipstick that lasted all day or a hand cream that saved us this winter, you’ll find all our favorites in this column. Enjoy!
I’ll be honest. I have a dysfunctional relationship with my eyebrows. Which, as you may guess, has led to a complicated rapport with almost every brow product I’ve ever tried. Despite the fact that I’m undeniably obsessed with beauty products (my bathroom looks like Sephora and CVS were involved in a volcanic eruption), I’m completely uninspired when it comes to anything brow-related. In fact, it wasn’t until our beauty director, Deven Hopp, introduced me to this editor-favorite that my feelings began to change. Smitten, my pencil and I have spent a wonderful couple of years together, and, quite truthfully, I haven’t considered any other product since. Until Wunderbrow, that is.
Call me jaded, but by now, bold claims and strategically placed buzzwords turn me off faster than a man sporting pointy-toed loafers. The reasoning? More times than not, a “must-have” miracle product has left me melty, muddy, or just plain mystified. (Same for the loafers.) Thus, you can imagine my apprehension as I read Wunderbrow’s seemingly too-good-to-be-true product description. Was there really a “one-step” brow product that could “define, fill, and thicken” while also managing a “water-, smudge, and completely transfer-proof” formula? But as I did more research, read countless reviews, and found out it’s one of Amazon’s best-selling beauty products, well, I started to let my guard down.
Intrigued, I skimmed the color selection. I have blonde hair, but my brows are naturally darker, and I’ve grown pleasantly accustomed to the perfect taupe-y shade of my go-to pencil. As I debated between “blonde” and “brunette,” I ultimately decided to go with the latter. After all, I wasn’t here to play. Plus, my admiration of Marilyn Monroe runs deep, and I love the look of a darker brow paired with light, contrasting hair.
As I unscrewed the cap and took out the applicator, I immediately panicked. As mentioned, I prefer a natural effect when it comes to my brows—“feathered,” if you will. And, to be honest, anything that looks like it might yield Kardashian-esque results sends me running for the hills. The gel, “infused with hair-like fibers to fill and sculpt,” looked thick, intense, and a tad irrevocable—it is supposed to last three days, after all.
As I started applying, I immediately had some thoughts. One, I applied too much product. And two, I wasn’t into the brush. On its website, the brand stipulates that you can use your own angled brush as needed during the application. The provided applicator was a tad imprecise, and I found myself getting pigment where I didn’t want it. The too-dark color was also problematic although totally my mistake. (If I had used a lighter hand the shade would have been perfect.)
However, I was pleasantly impressed with the malleability of the formula as I combed it outward and upward with a spoolie brush. Thrilled with the coverage (and how unexpectedly natural the overall effect was), I decided another go-round was in order. And thanks to my new obsession with oil-based cleansing, removal was painless—literally and figuratively.
The following morning, mid-application and angled brush in hand, I started to smile. (To add some perspective here, it was 6:30 a.m. and, more important, pre-coffee.) The coverage is super buildable with this product, so once I knew to use a lighter hand, the application felt virtually foolproof.
Even though it’s not my personal preference, if you love an ultra-bold brow look, you can definitely get it with Wunderbrow. That being said, the overall finish is so delightfully customizable that I truly think just about anyone would love the formula. Not only does it stay in place all day, it never left my eyebrows feeling overly stiff or cemented—which I despise. I’m still devoted to my beloved BrowGal pencil (hey, just being honest), but I’ll reach for Wunderbrow whenever I need an extra boost pre-night out.
Wunderbrow, I think this is the beginning of a beautiful friendship.