How Seeing 300 Natural Hair Brands in One Room Changed My Outlook

Updated 06/15/18

Imagine a massive space bustling with hundreds of beauty brands that cater to natural hair. From mainstream to indie brands alike, over 300,000 attendees gathered together at the World Natural Healthy Lifestyle Event because they shared one thing in common: a love of hair. Created by Taliah Waajid, who is the founder of Taliah Waajid haircare line, this was the 21st year of the annual conference and featured over 300 exhibitors.

Taliah Waajid

Hosted in Atlanta, Georgia, the conference was full of vendors, panels, performances, and more. It was my first time attending a natural hair conference, and my eyes marveled at all of the #BlackGirlMagic everywhere I turned. The celebration of natural hair has had its ups and downs. Although women are still being discriminated against in the workplace for wearing natural styles and young girls are being suspended from school, progress has been made. 

Taliah Waajid

Attending this conference was an eye-opening experience, as I'm still processing what it means for me to fully love my natural hair. Being surrounded by women who openly embrace the array of textures, kinks, and coils they're born with was inspirational, to say the least. I walked around for hours entranced by all of the brands I've grown to love since I was a little girl and new brands I'd just discovered. This space was a curation of black hair in all of its glory. I appreciated seeing all of the brands but mostly loved that this event sparked a much-needed conversation around hair, empowerment, and being a black woman in America today.

Taliah Waajid

The conference featured a panel of women excelling in a variety of fields, from entertainment to climbing the corporate ladder. These women shared their truths on how they've used their power to ultimately define their own success. To think that this event was birthed from a natural haircare line that has been around for years is monumental. It shows that a space cultivated for beauty inclusivity will always be in demand. Thousands of women showed up to be in the same room, which says a lot about the vital role natural haircare brands play in pushing the celebration of diversity forward.

If you weren't able to attend the conference this year, you don't want to miss the next one. Ahead are the Taliah Waajid natural hair hero products you need to know about. 

Taliah Waajid Curl Elixir $11

Strengthen and define your curls with this hydrating cream that'll seal your curls and lock in moisture.

Taliah Waajid Hold Me Down! Gelle $11

This alcohol-free formula will give your curls a long-lasting hold and keep flakes at bay without that crunchy feeling.

Taliah Waajid Conditioner $10

This leave-in conditioner is full of shea and cocoa butters. Spritz in on for a boost of hydration.

Taliah Waajid Curly Curl Cream $21

Free your strands of buildup with this lightweight cream that'll smooth down any unwanted frizz and lock in moisture.

Taliah Waajid PhenomonOil $11

Save your dry strands with this oil, which is a blend of over 14 essential oils.

Taliah Waajid Curl Activator & Defining Cream $10

Using the strength of bamboo, biotin, and basil, this breathes life back into your curls. 

Stay up to date with all things Taliah Waajid on

Related Stories