We’re not surprised that the women consistently at the front of the fashion pack—Ashley Olsen, Diane Kruger—are already rocking the hairstyle dominating next spring’s runway shows, including Derek Lam, Jil Sander, and Altuzarra. For starters, it’s easy. Even the shortest hair can be pulled back at the nape of the neck, and it doesn’t matter if it’s messy, sleek, or somewhere in between: it’s its casualness that makes it so damn cool. Need proof? You’ll find plenty of it, above.
The actress-turned-designer pulled her long hair off her face to show off her impeccable makeup at Estee Lauder’s launch of their new fragrance, Modern Muse, in New York.
Not surprisingly, Olsen’s look mirrored the one Mark Townsend built at her Elizabeth and James presentation earlier that week. "Everything that I know about texture, and I appreciate about texture, came from Mary Kate and Ashley,” he says. “They love hair that looks like you could do it yourself. They love any kind of accessible beauty—all of the looks that they do in their shows come from their own style.”
Mila Kunis went for a sleek, tucked behind-her-ears version at the Toronto Film Festival earlier this month.
Diane Kruger pulled hers to the side, wrapping hair around the elastic for added polish, at a luncheon in Los Angeles.
Hairstylist Orlando Pita said the hair was all about “structured ease” at Derek Lam, where laid-back, wavy ponytails struck the perfect balance with makeup artist Tom Pecheux’s graphic navy liner. Pita used Phyto’s Fiber Paste ($24) to tame flyaways around the crown.
Kate Bosworth showed off a polished low ponytail with a deep side part at the Catalina Film Festival.
At Reed Krakoff’s show, hairstylist Guido Palau used Redken’s Diamond Oil Shatterproof Shine ($40) for an almost lacquered finish.
A Bardot-like ponytail on Dianna Agron at the New York premiere of The Family meant plenty of face-framing pieces and volume at her crown.