Byredo Casablanca Lily: $330 for 1.7oz. Smelling like a warm breeze in Tunisia: priceless. Whatever feeling or memory you wish to invoke, there's a nuanced fragrance for it, and it can cost a pretty penny.
Typically, luxury perfumes are extraordinarily expensive because their ingredients are rare, not just because the branding is so posh (although, admittedly, that can definitely be a factor). Many of these scents are crafted from the exquisite oils extracted from delicate flower petals or tree roots, or even musk from male deer. Cheaper perfumes, on the other hand, usually feature ingredients that are more common and easier to procure, or synthetic chemicals created in a lab.
Here's the lowdown on why exactly perfumes are so pricey.
Ingredients are the main thing that drives up the cost of perfumes. Some contain rare flower petals or the essences of unusual roots; think tuberose and jasmine. The scarcity of an ingredient—say, one that blooms for only one month a year—can add to its value.
For example, the fragrance that branded in the 1930s as "the world's most expensive perfume," Jean Patou Joy ($125), was so upscale because it takes 10,600 jasmine flowers and 28 dozen May roses to make a single bottle, according to the brand.
Some of the ingredients that are most prized in the perfume industry include the following:
- Bulgarian rose: These roses are handpicked each May from a valley in Bulgaria where they've been cultivated for centuries.
- Oud: This oil is distilled from the heartwood of agarwood that's been infected with a certain type of mold.
- Ambergris: This is a waxy substance that comes from the intestines of sperm whales.
- Orris: Considered one of the rarest perfume ingredients, this is derived from the root of the iris.
Occasionally, luxury scents also contain synthetic ingredients that are difficult or expensive to make.
Some companies spend millions on marketing their perfumes. They splurge on A-list celebrity spokespersons and extravagant ad campaigns. Some brands market perfumes similarly to art or very fine wines, even going so far as creating only so many bottles to be sold. The exclusivity generates hype, and buyers with lavish taste are consistently more than willing to pay the price—perhaps for the bragging rights that come with owning a coveted bottle of something so special.
Spritzing on perfume is almost ritualistic for some. Perfumers know that beautiful packaging can elevate that experience, as well as make a product stand out in a sea of fragrances. For example, some of the world's most costly scents come in Baccarat crystal bottles. Baccarat, a French company, creates and sells the finest crystal in the world; the price of the bottle itself makes it extremely valuable. Other bottles boast embellishments like diamonds and solid gold details.
An expensive bottle of perfume is an ultimate luxury, and absolutely a status symbol. Is it worth it? If it makes you feel like a million bucks, maybe it is. Only you can decide how much you value your scent. One thing's for sure: perfumers are banking on you valuing it highly.