As far as we're concerned—and we're sure our fellow beauty fans would agree—there is no greater challenge than stepping into one of our favorite shopping destinations with a budget in mind. This especially rings true for Ulta: While the superstore's prices can't be beaten, the same can be said for the product selection—and there's never a chance that we won't walk away with an exponentially bigger haul than we had planned for.
So for the ultimate lesson in restraint, we decided to pose the same challenge to a panel of experts: If a makeup artist was given a cap of say, $25 to spend, what would she or he buy at Ulta? The pros we spoke to not only rose to the occasion but essentially gave us an entirely new shopping list to take with us on our next product run. (Whether we'll actually stick to this one remains to be seen.)
Find your expert-approved Ulta shopping list below, and keep scrolling to get the details on their picks!
Celebrity Makeup Artist and Founder, Fiona Stiles Makeup
"I like to downsize as much as possible, so this little bottle of brush cleaner is a lifesaver. It keeps your brushes clean and sanitary without taking up precious space in your toiletries bag (or bathroom counter)."
Senior Makeup Artist, Antonio Prieto Salon
"Use it to perfect lip contouring."
"For lip color longevity."
Min Min Ma
"This is the affordable version of the ever-so-popular Bioderma Sensibio H2O Water, and it works equally as well."
"Just a touch of blush on the apples of the cheeks makes you look fresh and awake. Only available at Ulta, this Makeup Revolution palette is a great deal. I sometimes use blush as eye shadow, which makes this palette your best friend. The shades are warm enough that they work great, meaning you have a three-in-one palette: eye shadow, blush, and contour!"
"The perfect tint of color."
What would you buy with $25 at Ulta? Tell us in the comments below.