New York Fashion Week spurs the start of fashion month, which is the single buzziest time of year for hair and makeup. It plays a huge role in setting the following year's trends in motion. Designers, makeup artists, and hairstylists roll out look after look that leaves us spinning in a glorious and creative whirlwind of beauty inspiration.
This year's makeup trends were diverse and unique, covering everything from neon highlighter to rounded black cat eyeliner (we were obsessed). This year's biggest hair trend, however, seemed to have been agreed upon by designers, models, celebrities, and bloggers alike because it was everywhere, all across the board.
Yes, we’re talking about the wet-look hairstyle, which graced the runways of Prabal Gurung, Creatures of Comfort, 3.1 Phillip Lim, Jason Wu, Coach, and Fenty Puma by Rihanna, to name a few. In other words, this is your proof that looking like you just got caught in a freak rainstorm on the way to work is now incredibly chic.
Rihanna totally embraced the wet-look in her Fenty Puma show. Not only with the hair, but with super dewy arms and legs, too. Some models, like this one, even had towels draped over their shoulders for an "I just came from the beach" vibe. Hairstylist Yusef Williams used Dyson products to style the models' hair.
Kaia Gerber walked in the Coach S/S 18 show with a super-messy half-up, half-down hairstyle. Instead of making the wet look hair super sleek like other brands did, Coach went for a "grungy, bedhead, downtown, 1970s rock 'n' roll vibe," according to Redken global creative director Guido Palau. To achieve the wet appearance, he used Redken Wax Blast 10 High Impact Finishing Spray Wax ($20), and Redken Shine Flash 02 ($20).
This look is perfect for those of us who might be a little hesitant to go for the full-on super-wet look. Just the roots are slick, combed back into dry, shiny waves. Consider it this year's chic substitution for a ponytail—a great option for when you want to pull your hair away from your face.
Here, Lily Aldridge is pictured walking for Jason Wu. According to stylist Tina Outen for Alterna Haircare, the look was created to evoke a "just stepped out of the shower" natural look. First, the hair was wet with a spray bottle. After some Caviar CC Cream was applied, Outen added the Caviar Luxe Shape Creme Gel ($24), which shapes and smoothes while sealing in the wet look. Then, she gently blow-dried the hair, before tying it into a loose braid for added texture. Spraying the Caviar Sea Chic Volume and Texture Foam Spray ($14) kept the wavy, tousled effect.
Creatures of Comfort's take on the wet look aligned with Coach's. Instead of seemingly drenched locks, the models' hair looked like it was half dry. "The key to this look is putting in the work with your natural hair texture," said stylist Justine Marjan. "Using the mousse and hair spray will help to achieve an almost sweaty, dirty hairstyle as if you are coming off of the beach or from a safari." She used Tresemmé Extra Hold Mousse ($5) and Tres Two Extra Hold Hairspray ($6).
Now, for the wet look to end all wet looks, we have this look from the Prabal Gurung show. Stylist Anthony Turner, for Hot Tools and Wella, used the Hot Tools 1 1/4 Marcel Curling Iron ($36) in alternating directions, to get a loose, tousled look. After spritzing the hair with water, he slicked it down with Wella Professional EIMI Sculpt Force. Finally, he topped off the look with Wella Professional EIMI Glam Mist Shine Mist for extra glisten and gleam.
To see how these looks are conceptualized and created, we went backstage at the Cushnie et Ochs S/S 18 show with celeb hairstylist Justine Marjan.