It's Official: This Is Summer's #1 Trending Skincare Ingredient

model with heart sunglasses


Historically, makeup and hair trends have ruled the beauty community's conversation. Whether it was electric-blue eye shadow in the '80s, brick-brown lipstick in the '90s, or crimped hair à la Ashley Olsen and Mary-Kate Olsen in the early 2000s, specific products (and their ingredients) usually took a back seat to the buzz. That's not so much how it is anymore. Nowadays, we're focused more on the influence of specific brands, products, and ingredients. For proof, just look to the emergence of cult-favorite companies like Glossier and The Ordinary. Or think back to the time, so long ago, when hyaluronic acid hit the mainstream and no one could stop talking about it much less stop using it. The same goes for vitamin C, glycolic acid, retinol, and now watermelon. Yes, watermelon.

The pink-red fruit has become summer's number one trending skincare ingredient. It's touted as being superbly hydrating as well as rich in antioxidants (namely lycopene, vitamin C, and vitamin A). Like most other fruits, it also contains skin-exfoliating acids, which is why it's included in so many K-beauty products for upping what we call the "glow factor." Keep scrolling to see 16 of our favorite watermelon-infused products currently on the market.

Watermelon Glow Sleeping Mask 1 oz/ 30 mL
Glow Recipe Watermelon Glow Sleeping Mask $45

What better product to start with than Glow Recipe's first namesake-brand product, the Watermelon Glow Sleeping Mask? It's formulated with watermelon extract and hyaluronic acid to gently exfoliate, brighten, and hydrate the skin (quite literally) overnight. We're big fans of the formula, though the fresh scent and bouncy texture don't hurt either.

PCA Skin Hydrating Toner $40

PCA Skin's beloved Hydrating Toner is infused with watermelon, apple, and lentil fruit extracts, which improve the skin's moisture retention and expose it to numerous antioxidants. As we know, antioxidants fight harmful free radicals, which is why they're the crux of anti-pollution skincare. No signs of premature aging here. 

Hempz Fresh Coconut & Watermelon Body Moisturizer $23

If you're looking for the perfect summer body lotion (because the warm weather isn't done yet), this coconut and watermelon infusion is it. Hydrating coconut and watermelon rest on a base of 100% pure natural hemp seed oil, plus aloe, vitamin E, chamomile, and avocado. 

Watermelon Brightening Serum 1.2 oz/ 34 g
Milk Makeup Watermelon Brightening Serum $36

The whole point of this solid serum stick from millennial-minded beauty brand Milk Makeup is to brighten and hydrate the skin using watermelon and Swiss garden cress sprout extract. We like that it's travel-friendly (no spillage!), but we love the fact that it's cruelty-free, paraben-free, vegan, fragrance-free, and oil-free. 

Pacifica Watermelon Crystals Face Masks $8

Pacifica, a vegan and cruelty-free drugstore beauty brand, is responsible for these targeted watermelon-infused face masks. They come in a pack of three spot masks, which you can use on smile lines, the under-eye area, or anywhere else dry, dull skin bothers you.

Tula Skincare Hydrating Day & Night Cream $52

This is easily one of my all-time favorite moisturizers thanks to the formula that includes protective probiotics (along with watermelon, of course) to nourish the skin's microbiological layer, hydrate, and soothe the skin. It even has retinol to combat fine lines and wrinkles, so it basically does a little bit of everything. I use it when my skin is dry, dull, or breaking out, and it fixes everything over the course of only a few days. I'm obsessed. 

Burt's Bees Renewal Soothing Eye Cream $20

Burt's Bees' Smoothing Eye Cream is formulated with watermelon fruit extract, along with multiple other naturally sourced ingredients to level under-eye bags, wrinkles, and fine lines. It's insanely hydrating, too, which always makes the skin look brighter, and plumper.

Farmhouse Fresh Fresh Watermelon Basil Vodkatini $34

This body scrub is basically like a summer cocktail turned skincare product (one of the main ingredients is actually organic vodka). It uses sugar crystals, along with basil, cilantro, and watermelon and rice bran oils to slough away dead skin and moisturize the fresh new layer of skin that's revealed underneath. It smells good, feels good, and makes us happy. 

Talika Bio Enzymes Mask $12

When you think watermelon sheet mask, it's likely you think of Glow Recipe's new Watermelon Glow Jelly Mask ($8), though this Talika mask should also be on your radar. It's soaked in a hydrating blend of hyaluronic acid, hydrolyzed collagen, bamboo stem cell extracts, and watermelon to firm skin and combat signs of aging. 

Bliss What a Melon Reviving & De-Stressing Overnight Mask $13

Alas, there's no shortage of watermelon face masks. This pick from budget-friendly Bliss uses the fruit's extract to bring a glow back to dull, stressed skin. Apply a thick layer before bed. Wake up in the morning, remove, and see the results. It's as simple as that. 

One Love Organics Love Springs Eternal Youth Preservation Serum $75

The first ingredient in this organic face oil–serum hybrid is watermelon seed oil. That, along with blue sea kale, sea algae, green tea, and plant stem cells keep skin looking fresh, bouncy, and moisturized.

grown alchemist lip balm
Grown Alchemist Vanilla & Watermelon Lip Balm $23

Remember when I said that the Tula pick is one of my favorite moisturizers? Well, this is one of my all-time favorite lip balms. The dreamy combination of vanilla and watermelon smells incredible, while the silky texture melts into lips, providing hydration and anti-aging effects. It's from Aussie brand Grown Alchemist. I'm telling you this because I highly recommend checking out the brand's other skincare products. 

algenist splash spray
Algenist Splash Hydrating Setting Mist $35

This watermelon-infused spray from Algenist can be used as a traditional face mist or as a setting spray post-makeup. Either way, it will hydrate and refresh the skin. Sephora reviewers swear by it.

StriVectin Mulit-Action Bi-Phase Makeup Remover $25

Everyone needs an effective makeup remover. This one from StriVectin uses watermelon extract to cleanse and hydrate the skin at the same time. That, along with red seaweed extract, evening primrose oil, and cucumber oil make this more than a makeup remover. Consider it the first step in an ultra-nourishing skincare routine.

Pūrlisse Watermelon Energizing Sheet Mask $36

To us, these natural-fiber sheet masks are the perfect post-sun skin treatment thanks to the soothing and moisturizing effects of aloe vera, watermelon, and cucumber. Keep them in the fridge and apply after a day at the beach. It's the best thing you can do to make your skin feel calm, cool, and collected. Also be sure to check out the brand's new Watermelon Energizing Aqua Balm ($45), which is an oil-free gel moisturizer. 

Elemental Herbology Watermelon & Cucumber Body Moisturizer $54 $44

Here's another watermelon-infused beauty product that's perfect for summer, especially the end of summer since it's tan-extending. Aloe and cucumber soothe the skin of redness and inflammation, vitamin C brightens, and watermelon seed oil provides antioxidants.

If watermelon skincare products aren't enough to stop you from mourning the end of summer, check out the six self-care practices you can do to feel better about the "August Awfuls." They'll make you feel better about the imminent end to beach days. Promise.

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