collage of lotion from a tube and three woman, two of which are resting their heads on the shoulder of another


Our take on timely happenings, culture, and conversation in beauty, fashion, health, and wellness. Personal essays, musings, and diverse voices discussing what's happening in the industry and in the news.

woman in shower with black bathing suit
Ice Baths Helped Me Return to Myself—Here's How

Aimee Simeon Pregnant Near Pool
Three Important Life Lessons My Unexpected Pregnancy Taught Me About Self-Love

woman in wedding dress
I Got a Haircut During My Wedding to Connect with My Higher-Self

birthday cake and candles
Getting Older Isn’t the End—So Why Do We Treat It Like It Is?

Elyse Fox
Mental Health Advocate Elyse Fox Discusses Maybelline's Brave Together Initiative

Why It's Time To Be Kinder To Black Founders
3 Black Beauty Founders Discuss "Selling Out"—And What's Missing From That Conversation

 Narjis Hussain, a beauty, lifestyle, and modest fashion micro-influencer from Chicago
How Muslim Women Keep Their Skin Hydrated During Ramadan

A diverse group of young women
7 Wellness Lessons We Should All Practice in 2023, According to Doulas

drinking glasses on table
How I Quit Drinking and Started Listening to My Body

Four photographs by Black woman photographers
These Black Women Photographers Are Reclaiming Beauty—and Joy—Through Their Art

Millie Bobby Brown with no makeup
Millie Bobby Brown Broke Down Her Nighttime Acne Routine With Refreshing Honesty

A femme person with a septum piercing stares into the sky
Coming to Terms With Being Non-Binary Has Been Scary—and Freeing

Woman wearing orange shirt staring into the distance
Incarcerated Women Deserve Equal Access to Cosmetics—Here’s Why It Matters

Woman reading a book while laying on pillows and blankets underneath a Christmas tree
How to Create Your Own Holiday Traditions for a Meaningful Season

Priscilla Silva and her Grandmother
4 Beauty Experts on the Cultural Beauty Rituals They Cherish

Michelle Freyre
Level Up: Clinique’s Global GM Is Paving the Way for Latina Leaders

ashely campuzano
Meet Ashley Campuzano, the Mexican-American Actress Using Her Platform to Pay It Forward

Saleam Singleton
What Is a Durag: History, Symbolism, and Styling

Model Candice Swanepoel fitting the "clean girl" aesthetic
The Clean Girl Aesthetic Is All Over Social Media—But It's Not Exactly Harmless

what is cbd oil - kelsey clark in robe
I Took CBD Oil Every Day for My Anxiety—Here's What Went Down

bare faced outside
15 Real Women Sound Off on Why They Choose to Not Wear Makeup

Shot of an young woman hugging her boyfriend while bonding with him at home
We Asked Therapists to Explain Why We Attract Emotionally Unavailable People

Two beauty founders:
14 Successful Women on How They Got Their Start in Beauty

I’m 24 and Living With Advanced Melanoma—This Is My Story

Prinita Thevarajah
How My Body Changed After I Turned 25

11 Successful Beauty Entrepreneurs Share Their Best Advice for Starting Over

woman hugging herself with bare arms
How My Keratosis Pilaris Messed Up My Love Life

Woman’s hands
How I Conquered My Picking Habit, Once and For All

Lets Stop Pretending It's Easy to Make Friends in Your 20s
Let’s Stop Pretending It's Easy to Make Friends in Your 20s

5 Honest, Personal Stories From Women Who Have Gotten Abortions

I Had Acid Reflux for a Year: Here's How I Finally Fixed It

Woman looks over her shoulder into the distance
Why I Let Go of My Perfect Relationship

Sean Garrette in flower field
8 Juicy Summer Skin Tips I Learned From Skincare Expert Sean Garrette

Gabriela Ulloa
I Got My Nipple Pierced to Feel More Ownership Over My Body

Seriously: I Completely Changed My Body in Only 3 Months

What People Don't Know About Love After a Toxic Relationship

An Author Explains Why Women Supporting Women Is the Way Forward

How Splitting Up With My Boyfriend Made Me a Morning Person

Woman in towel
I Had My Chakras Balanced—Here's Exactly What Happened

6 Real Women Share Their Accutane Experiences

10 Classic Movies That Shaped My Definition of Beauty

woman looking up at sky
I Tried the Wim Hof Method and These Are My Honest Thoughts

Is Astrology Real? We Asked 5 Women to Put Their Horoscopes to the Test

salt cave
I Went Inside a Salt Cave—Here's What Happened

Three black women in athletic attire
Unpacking the Wellness Industry's Whitewashing Problem

How Beauty Brands Are Supporting the Fight for Abortion Rights

Tia Adeola designs
Get to Know 6 Gen Z Designers Pushing Fashion Forward

muslim beauty blogger shows off her ramadan beauty routine
5 Muslim Women Share the Beauty Products Getting Them Through Ramadan

A Beginner's Guide to Reading Tarot Cards

Hmmm...well that's interesting
10 Important Things I Learned When I Gave Up Instagram for a Week

A couple holding hands
Why I'm Taking a Break From Dating

Photo of Jennifer Li
I’m Spending Lunar New Year Untangling Generational Curses

woman working on laptop computer with beauty products around
I Started My Own Beauty Company—Here's the Most Important Lesson I Learned

17 LGBTQ+ Owned Beauty Brands to Support During Pride and Beyond

woman staring at phone
5 Signs You Should Unfollow People on Instagram For Your Mental Health

How a Secret Facebook Group Changed My Beauty Routine Forever

Hairdresser rinsing hair of female customer with water after using shampoo and conditioner
How I Found Community and Care in Vietnamese Hair Salons

woman in bed using phone on sky background
Putting My Phone in Airplane Mode Before Bed Has Made Me Healthier

Seerat Saini
4 Sikh Beauty Bloggers on Representation and Go-to Products

black woman holding her hair
I Secretly Used to Wig Shame—Until I Found #WigTok

11 Stories of Women and Their Birth Control, Because Talking About It Is Helpful

Beauty blogger Nafisa Omar
4 Black Muslim Women on Fashion, Faith, and Taking Up Space

The Confusing, Painful Way I Finally Let Go of a "Non-Relationship"

Lexi Inks taking a mirror selfie
How I Gained Confidence in the Gym as a Plus-Size Person