Psst: Vitamin B3 Might Be the Secret to Glowing Skin

Updated 07/27/19

Since we're in the business of perpetually seeking better and brighter skin, we've known about the glow-worthy benefits of vitamin C for a while now. And if you were to peruse any Byrdie editor's skincare routine you'd more than likely find at least a few elixirs with said superstar ingredient. After all, science doesn't lie: It works. However, when a recent email came through my inbox singing a different vitamin's skin praises, I was intrigued. Apparently, vitamin B3 (also known as niacinamide) is another dark horse when it comes to turbo-charged brightening benefits. Oh, and French girls swear by it. 

Byrdie's Editorial Director, Faith Xue, is another vitamin B3 devotee: "I'm actually obsessed with niacinamide—it's a powerhouse ingredient for brightening and hydration that I think gets overlooked a lot in relation to vitamin C." So what's there to know? According to the experts I tapped, a lot. 

To find out what makes vitamin B3 tick in regard to its under-the-radar skin benefits, I consulted board-certified dermatologist and dermatologic surgeon Jennifer Herrmann, MD, who's based in Beverly Hills. Keep reading to learn more about vitamin B3's benefits and to see our editors' best-in-class product picks. 

What is vitamin b3?

"When we think about skin benefits and vitamin B3, we're referring to a specific form of B3 (an amide) called nicotinamide [also known as niacinamide]. Nicotinamide is an essential water-soluble vitamin, which is not synthesized in the body, meaning we have to eat it to receive its benefits," says Herrmann. However, here is one common misconception when it comes to B3 and its (multiple) monikers: "Nicotinamide is a specific amide (a particular chemical structure) form of B3. It's not niacin, the acid form of this vitamin. Niacin is much more easily found at the drugstore but [occasionally] has the unpleasant side effect of flushing that nicotinamide doesn't have." Not into a red face? Make sure to scan your ingredient lists. 

Additionally, the vitamin has been incorporated into skincare products, since as Herrmann clarifies, our bodies don't produce it on their own. Therefore, if we want to reap the brightening benefits of nicotinamide, it needs to be ingested via supplement (Herrmann recommends this one) or applied topically to the skin: "Nicotinamide is in some topical formulations and can be used in the morning or night as a cream, typically after gentle cleansing." Vitamin B3 can also be found in some of Byrdie HQ's favorite serums (see below!) which can either be applied prior or into your go-to night cream. 

The Benefits of Vitamin B3

In short, it's incredibly restorative. "Nicotinamide helps restore cellular energy, repair damaged DNA, and reduce the immunosuppressive effects of sun-induced UV rays." With a fountain of youth likeness, Herrmann compares vitamin B3 to that of a "well-oiled machine," fighting off internal and external stressors that can ultimately lead to the deterioration or breakdown of our skin and premature signs of aging like discoloration and wrinkles.

Concerning brightness specifically, she tells us: "Nicotinamide has been shown to prevent the transfer of pigment within the skin, which can help reduce brown spots." Less redness (thanks to vitamin B3's anti-inflammatory properties), preserved hydration, a strengthened skin barrier, and the improved synthesis of healthy fats (key for glowing skin) are other benefits cited by Herrmann and backed by various studies.

Vitamin B3's Skincare BFFs

Another lesser known fact is that most skincare products work 10 times better when paired with other ingredients. "Concerning pigmentation specifically, nicotinamide is best paired with other ingredients like hydroquinone, kojic acid, arbutin, and soy, which can work synergistically on the 'pigment pathway' to best help clear brown spots and discoloration," Herrmann tells us. 

Try Vitamin B3 for Yourself

The key to reaping vitamin B3s benefits comes down to choosing your product selection wisely. Herrmann explains that our skin is smart and since its job is to act as a barrier—protecting our bodies from potentially harmful invaders—not all topical formulations may boast the technology to effectively penetrate.

"Any topically applied active ingredient must be formulated in a way so that it can get into the skin to where it's needed," she says. "If nicotinamide successfully penetrates this barrier, it can be effective."

Itching to incorporate the ingredient into your skin care routine asap? Keep scrolling for vitamin B3–enriched products our editors can't quit.

Skin Inc. Vitamin B3 + Niacinamide Serum $35

Great for every skin type (from dry to oily to redness-prone) this serum from Skin Inc. uses vitamin B3 benefits to home in on pesky breakouts, discoloration, and redness.

SkinMedica Lytera 2.0 Pigment Correcting Serum $154

An investment, yes. However, if pigmentation and discoloration seem to have a personal vendetta against you and your complexion, this heavy-hitting serum is expertly formulated with that very concern in mind. Niacinamide is combined with other key ingredients like tranexamic acid, phenylethyl resorcinol, tetrapeptide-30, phytic acid, and a skin-strengthening blend of marine extracts. In English: pretty skin. 

Juara Miracle Tea Complete Eye Cream $57

In addition to vitamin B3, Juara's must-have eye cream also contains revitalizing ingredients like fermented sweet black tea, marigold, illipe butter, five flavor berry, and a special radiance complex to increase cell regrowth for a brighter complexion.

Marie Veronique Soothing B3 Serum $90

Wellness editor Victoria Hoff is Byrdie's resident dewy skin goddess, so when she recommends a product, you know it's borderline majestic in benefit. With goods like niacinamide, bioflavonoids, and licorice root, this is her go-to for smoother, stronger skin.

100% Pure Multi-Vitamin + Antioxidants Potent PM Serum $60

When I peppered my fellow editors for their top B3-infused skin picks, Beauty Director Deven Hopp was quick to point out this serum from 100% Pure. Not only does it contain niacinamide, it also features vitamins C and E, retinol, and CoQ10.

Talika Bio Enzymes Brightening Mask $12

If you're after a brighter complexion, beloved French skincare brand Talika has your back. This innovative sheet mask mimics the brightening effects of an entire month's use of B3 serum, and it's a favorite among the skin-blessed women in France. 

Kat Burki Complete B Bio-Correcting Face Creme $390

This one is worth saving your money for. In the name of brightening, the B-intensive formula encourages your skin's own ability to repair and reverse damage and also features a luxe infusion of skin-loving neuropeptides so skin remains protected from future stressors.

Red Earth Brighten Rejuvenating Serum $45

Expertly formulated with vitamin C (from Australian Kakadu plums, no less) means double the brightening. Small but mighty, this serum gifts skin with radiance and renewed vitality. And as far as high-quality serums go, this one happens to be comparably wallet-friendly. 

Votre Vu Peau Équilibrée Crème $48

For a truly luxurious facial experience, this niacinamide-laced cream from the adored French brand Votre Vu is one of the best. A true multitasker when it comes to the tone and texture of the skin, it can help prevent and reduce the appearance of blemishes, diminish pores, and ease dullness, discoloration, and even fine lines and wrinkles.

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