5 Viral TikTok Beauty Products to Shop During Amazon’s Prime Sale Event

Can't-miss deals from Caudalie, Revlon, and more

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Vital TikTok Products

Design by Tiana Crispino

TikTok is great for many things—making hours feel like minutes as you aimlessly scroll through your feed, putting your dance skills to the test, and our favorite: discovering some pretty great beauty products. Over the last few years, the platform has become somewhat of an encyclopedia for what’s hot in the beauty industry. While some products that have reached viral status have left us feeling admittedly underwhelmed, others have beautifully lived up to the hype. And luckily, several of our favorites are included in the Amazon Prime Early Access Sale running on October 11th and 12th. 

Keep scrolling to see which TikTok viral beauty products are worth picking up from Amazon's pre-holiday sale.

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant


Normally $34, Now $27

We love watching people share their skincare journeys on TikTok—it’s a great way to learn from others and feel a little less alone in our skin-related struggles. If you deal with uneven texture, enlarged pores, or blemishes, this liquid exfoliant could be a great option for you—just like it has been for so many creators on the platform with the same skin concerns. It utilizes the power of salicylic acid—a popular beta hydroxy acid (BHA)—to clear dead skin cells and build up that can lead to breakouts. It’s also formulated with green tea and methyl propanediol to soothe the skin and enhance radiance. If you’ve been on the hunt for a chemical exfoliant to incorporate into your skincare routine, we highly recommend purchasing this viral option during the sale.

What Our Editors Say

“I love this formula in particular because it's strong enough to dissolve oil on contact without stinging the skin. You can also work yourself up to using this product twice a day, without any flaking.” Jill Di Donato, Senior Commerce Editor

Essence Lash Princess Mascara, 3 Packs

Lash Princess False Lash Effect Mascara

Normally $15, Now $12

If TikTok has shown us anything, it’s that sometimes affordable beauty product truly rival luxury alternatives—as is the case with this incredibly popular line of mascaras. With a few different versions to volumize, curl, and create a false lash effect, there’s a Lash Princess Mascara for everyone. We’re blown away by the before and after videos of creators using these mascaras on TikTok—the results are absolutely stunning. If you have a favorite one from the range, or you’re looking to discover your new favorite affordable mascara, grab a pack of three at a discounted price during the sale.

Revlon One-Step Hair Dryer and Volumizer

Revlon Salon One-Step Hair Dryer and Volumizer


Normally $40, Now $31

Chances are, you’ve seen countless wet-to-dry hair transformations using this popular hot air brush on TikTok, and if you’re skeptical about whether or not it lives up to the hype, we’re here to tell you that it does. At an affordable price compared to similar options on the market, it works to help you achieve a salon-quality blowout at home. It eliminates the need to use a round brush and a blow dryer by combining both in one tool to make styling much easier. We love that it’s great for a wide range of hair types, has a powerful airflow, and the new version is smaller with a more ergonomic design than the original. If you’ve been debating taking the plunge and trying it out, now is a perfect time.

Peripera Ink the Velvet Lip Tint

Peripera Ink Airy Velvet Lip Tint


Normally $11, Now $6

Lip tints are perfect for on-the-go makeup looks, and this K-Beauty one has been adored by thousands of TikTok creators. Considering that three bottles of the Rosy Nude shade were sold every minute during Prime Day in July, they’re certainly onto something. The adorable (and affordable) lip tint comes in a wide range of neutrals and fun pops of color. And according to TikTokers, it’s lightweight, pigmented, and comfortable on the lips. Need more proof? It even won Best Overall in our Best Korean Lip Tints story. We recommend taking advantage of the sale and trying it for yourself at 40% off.

What Our Editors Say

“I first tried a coral red shade (04 Vitality Coral, if you’re curious) and I’ve been raving about it ever since. Its doe-foot applicator makes it incredibly easy to use, its color payoff is beautiful, and its finish feels virtually weightless. Plus—and this may be my favorite thing about it if I had to choose—its formula naturally stains the lips for color that lasts all day. Run, don’t walk.” Avery Stone, Commerce Director

Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Wax

Anastasia Beverly Hills Brow Freeze Extreme Hold Laminated-Look Sculpting Wax

Anastasia Beverly Hills

Normally $23, Now $16

If you have bushy or unruly brows, this viral product might be your eyebrow MVP. The clear formula has a lightweight, waxy texture that’s easy to work with and highly effective for molding your brows into shape. Some of our editors with even the most stubborn brow hairs have found that it ensures they stay put all day, minus the hard, crunchy feeling that other waxes and gels create. If you need more convincing, check out the thousands of brow transformations using it on TikTok—you’ll be seriously impressed. And considering how long one pot of this stuff lasts, we absolutely think it’s worth buying—especially at a discount.

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