Bright Pastel Hair Isn't Cool Anymore, But This Color Is

When we first caught wind of hair color trends like "opal" and "oil slick," as fun as they were, it was easy to dismiss them as fads. That was the summer of 2015, and almost exactly a year later, I sat in a salon chair as a stylist dyed my dark-brown hair pink. That truth alone might illustrate just how confounding the pastel hair trend's longevity has been, not least to industry insiders. (You can keep telling us that it's "so over," French hairstylists, but our Instagram feeds—and the Versace catwalk—tell a different story).

Still, all trends evolve, and we've charted the rise of a more muted take on the saturated brights that first dominated the scene. First came rose gold, which offered a sheer wash of pink to blonde (and brunette!) locks, followed by blorange, a punchier but translucent follow-up.

And now, we're seeing another ultra-pretty take on washed-out color: Violet ice, a crystalline version of lavender, is the next It hue to watch, says Kate Reid, director of color and resident pigment guru at Kevin Murphy. To help your stylist nail the color, Nick Stenson, artistic director at MATRIX, describes violet ice as "a cool-violet pastel that is built upon a pale silver."

"Metallic blonde tones are in big demand, and when fused with gray-violet reflects, they gain cool dimension," Reid explains. "Soft pastels have a feminine feel to them, and for a seasoned blonde looking for a change while staying fashion-forward, it makes sense to explore soft pastels."

And if it seems like there's a new It pastel every other week, it's actually representative of a larger trend that gives us more possibilities for blonde than ever before. "With new advances in color and haircare, platinum hair with maintained structure and condition is finally possible," Reid says. "This opens up new avenues of what we can do with blond as well as a new realm of blonde shades including ice, silver, lilac, and lavender." Scroll on for all the icy violet inspo you could ever need.