Bright Pastel Hair Isn't Cool Anymore, but This Color Is



When we first caught wind of hair color trends like "opal" and "oil slick," as fun as they were, it was easy to dismiss them as passing fads. That was the summer of 2015, and almost exactly a year later, I sat in a salon chair as a stylist dyed my dark-brown hair pink. That truth alone might illustrate just how confounding the longevity of the pastel hair trend has been, not least to industry insiders. (You can keep telling us that it's "so over," French hairstylists, but our Instagram feeds—and the Versace catwalk—tell a different story.)

Still, all trends evolve, and we've charted the rise of a more muted take on the saturated brights that first dominated the scene. First came rose gold, which offered a sheer wash of pink to blond (and brunette!) locks, followed by blorange, a punchier but nonetheless translucent follow-up.

And now, we're seeing another ultra-pretty take on washed-out color: Violet ice, a crystalline version of lavender, is the next It hue to watch, says Kate Reid, director of color and resident pigment guru at Kevin Murphy.

"Metallic blond tones are in big demand, and when fused together with gray-violet reflects, they gain cool dimension," she explains. "Soft pastels have a feminine feel to them, and for a seasoned blonde looking for a change while staying fashion-forward, it makes sense to explore soft pastels."