Reviewed: ACV by dpHUE

dp hue apple cider vinegar hair rinse


As beauty editors, we get bombarded with a ton of new products every day (we know—tough life). “Reviewed” is a new series where we report on some of the best products we’ve tried. Whether it’s a drugstore lipstick that lasted all day or a hand cream that saved us this winter, you’ll find all of our favorites in this column. Enjoy!

I am the kind of person who needs two, sometimes even three vigorous washes when I get shampooed at the salon. I only opt to clean my hair once it's reached a peak of dirtiness that cannot be ignored, which means that by the time I wash it, my hair is dirty. Greasy, gross, and in need of a serious cleanse.
All this is to say that I was highly, highly skeptical that a non-sudsing, vinegar-based "rinse" could even remotely do for me what shampoo does. Two of my coworkers at Byrdie had raved about dpHue's ACV ($35), an apple cider vinegar rinse that you're supposed to use in lieu of shampoo. ACV is meant to cleanse your scalp and strands while giving the hair a break from stripping shampoos, thus restoring your strands' natural pH balance, and making hair super-healthy and shiny. I really wanted to try the product and put it to the test, but I can honestly tell you that my attitude approaching the product was something like: "There is no way this works for me." Maybe for people with finer or thinner hair, I thought, or maybe for people whose hair doesn't get as dirty as mine. But not for my horse's manethis thing needs the big guns (i.e. loads of soapy shampoo).
So I was truly, well, humbled to discover how wrong I had been. I used it to wash my hair on day seven of a blowout, and I carefully followed the instructions on the bottle. I wet my hair in the shower, rung out the excess water, and used the pointy-tip of the bottle to part my hair in various areas, and squeezed the product onto my scalp. I massaged it in and let it sit for a minute, and was shocked at how cleansing the cold, refreshing liquid felt. It was like my scalp was getting a spa treatment. The entire experience was delightful.
I rinsed it out and didn't use any conditioner because I wanted to see how my hair looked and felt afterward without any other product confusing the ACV results. I actually couldn't believe how my hair felt once I'd towel-dried it and later after it had fully dried. Light, clean, refreshed, and best of all? Insanely soft. Like baby soft. It had tons of lightweight volume, too—it wasn't weighed-down or "still greasy" in the slightest. I am pretty much obsessed with it and can't wait to use it again. I am literally running my fingers through my crazy soft hair as I write this.

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