Fun fact: my first foray into the world of beauty involved roaming around the Victoria's Secret store in my hometown mall. I was there for two reasons. The first was that I was a teenager. I had officially started dabbling with makeup, and I wanted to look like I knew what I was doing. In my mind, my mom's hand-me-down lipsticks and blush wouldn't cut it anymore. I needed my own products and my own routine. (Side note: I had also just watched Almost Famous for the first time and I was inspired by Penny Lane's classic '70s style to purchase my first eyeliner—and a glittery black one at that).
The second reason was the most important. My interest in hair, skin, and makeup was growing exponentially, and I was entranced by all of the products and colors. Back then, I was used to perusing drugstore aisles where products were safely enclosed in a hard and shiny plastic shell. At Victoria's Secret, though, I had free rein to touch, swatch, and smell anything that struck my fancy. Basically what I'm saying is that Victoria's Secret beauty is incredibly nostalgic for me.
That was years ago. Since then, I've made a departure from Victoria's Secret, opting to shop at Sephora, Ulta, Target, and online K-beauty destinations instead. Now, though, it looks like I have a reason to make a return because the brand just unveiled a brand-new millennial-minded beauty line. With bright and cohesive packaging, as well as updated formulas with buzzy ingredients, it looks like it was made for Instagram.
The new beauty line is technically from PINK, not Victoria's Secret. PINK is the brand's lifestyle and loungewear vertical, which happens to be targeted toward a younger audience. The new line just launched and it's already garnering a lot of buzz, thanks to its Millennial Pink packaging, trend-led monikers, and innovative ingredients.
The featured ingredient throughout all of the categories, which include handcare and bodycare, face masks, suncare, and more, seems to be coconut oil. Here at Byrdie, the running joke is that coconut oil can fix everything since it's such a versatile and moisturizing ingredient. PINK's beauty line agrees, as it's found its way into new lotions, bath bombs, and lip balms.
One of the new products we're most looking forward to testing is the brand's K-beauty–inspired sheet masks. Each one packs a punch of hydration and superfruit nutrients. This one is blueberry, but other iterations include papaya, grapefruit, and açai.
The fatty acids in this coconut body oil smooth, nourish, and hydrate skin. The brand says it sinks into skin immediately after application, with no heavy film left behind. If that's the case, we can't wait to swap it in as our go-to post-shower moisturizing product.
This bronzing shimmer oil promises to give you sun-kissed skin without the sun damage. Little flecks of light-reflecting shimmer are suspended in a temporary bronzing tint. Apply a single coat for a subtle effect or layer it for a darker result. It washes off in the shower after the day is through.
It wouldn't be a Victoria's Secret brand revamping without new signature scents. I think we can all agree that the sweetly scented body mists are one of the most popular and well-known beauty products in VS history. We're most excited for this one, called Warm & Cozy, to take us through the rest of winter. It smells of vanilla and passionfruit, so it's equal parts sweet and warm.
Check out all of the new products by visiting VS's PINK website. All of the new picks are up for grabs right now, so who wants to take a trip to the mall?