Today's cultural zeitgeist calls for lip kits. According to some millennials, a perfectly matched lipstick and liner is the missing power pair needed to elevate your makeup game. (Here we imagine Kylie Jenner saying "Um, duh, you guys.")
While other brands have hopped on the buzzy pairing trend, the newest one to do so is super surprising. Especially considering that it doesn't have a celebrity backing—it has four. That's right, four lip kits for four different celebrities. Victoria's Secret, the brand best known for lingerie and fragrance, just launched four different limited-edition lip kits inspired by four different runway angels: Elsa Hosk, Sara Sampaio, Jasmine Tookes, and Martha Hunt, respectively. The kits part of the brand's 2017 holiday offerings, and we must say, they look pretty amazing.
The colors are each a part of Victoria's Secret Velvet Matte Cream Lip Stain Collection, so we're assuming each angel picked her favorite shade, and then a corresponding liner was created (since those are totally new for the brand). Instead of the two products that have become the norm for composing a "kit," these have three products. There's the aforementioned lipstick and lip liner, along with a new super-sparkly gloss—remember, these kits are for the holidays after all.
Sara Sampaio's chosen lip color is called "Desire," and it's a true ruby red. It highlights her bright eyes and dark hair perfectly. Martha Hunt went for a rosy-nude color called "Adored." This soft pink looks like it will complement nearly any skin tone. Jasmine Tookes went for a vampy berry color named "Bordeaux," which we must say looks absolutely stunning on her. Finally, Elsa Hosk chose the color "Perfection," which they describe as a dusty rose. It has taupey-brown undertones that give it a '90s-nude feel.
Wear these matte lip stains on their own or apply the glittery gloss over the top for a sparkly sheen. All three products retail for $25, which is not bad, considering Kylie's lip kits retail for $29 (and they only contain two products).