Earlier this year, news broke that Victoria Beckham was set to launch her own beauty brand. We knew a few things about it. We knew that the name would be what else but Victoria Beckham Beauty. We knew each product would likely be housed in super chic packaging (what else would we expect from a fashion designer who was formerly known as Posh Spice?). Finally, we knew that it would feature products that she actually uses in her own life. Ever since she made sultry, diffused eyeshadow a pinnacle part of her trademark makeup look, we were expecting to see at least a couple of smoky eye offerings.
Well, the brand finally launched this past weekend, and at first glance, all of our expectations were met...nay, exceeded. The packaging is shiny, luxurious, and heavy in our hands, and the star product (at least in our humble opinion) is something called the Smoky Eye Brick. Keep scrolling to see what VB's debut beauty products look like IRL, as well as to see our honest, unfiltered thoughts after testing them out.
Before we begin talking about the formulations, let's talk packaging. Each product looks sophisticated and sleek in a unique wash of black and brown color—the closet design that I can relate it to is tortoiseshell, but it's not any old traditional tortoiseshell, it's cool and modern tortoiseshell. It looks like something Anna Wintour would keep on her vanity (seeing as Beckham and Wintour have a close working relationship, we wouldn't be surprised to learn that she does, in fact, keep these products on her vanity).
According to a press release, the packaging was "consciously designed" to marry luxury with sustainability. "The line uses minimal plastic, 100% post-consumer waste secondary packaging and shipping materials that are recyclable or biodegradable. Each order is delivered in a reusable canvas pouch," it states. Btw, the canvas pouch is quite chic in of itself. I, or one, have already decided that I'm going to start using it as my travel beauty bag...
I had the chance to try out all three of the brand's debut products, which include the Smoky Eye Brick ($54), the Satin Kajal Liner ($26), and the Lid Lustre ($36). Let's dissect each product one-by-one, shall we?
First there's the Smoky Eye Brick, which is a chic, multicolored eye palette. There are four different versions of the palette (including a bold cobalt blue one that I literally can't wait to get my hands on...). I used the one called Tuxedo, which includes four cool-toned neutrals ranging from pale ivory to soft black. The pressed powder eyeshadow is soft and finely-milled, and it blends out into nothingness like a total dream. I wore a bold Victoria Beckham-inspired smoky eye all day long, and there was minimal fallout from the shadow. So, yeah, I'm a fan.
I will say, however, that each shade isn't contained in its own pan. They're all lined up next to one another in the same pan, which could get tricky if you're not careful to only pick up the ivory or only pick up the charcoal black. If you accidentally blend the shades together in the compact, I could see it looking sort of muddy over time. However, I personally think that a careful application is a small price to pay for the sophistication and luxuriousness of the design.
In the photo above, I'm wearing all of the colors from the Tuxedo Smoky Eye Brick, as well as VB's new Satin Kajal Liner in Bordeaux ($26), which is rich and creamy wine-colored pencil eyeliner (it's soft and smudgy), and Lid Lustre in Blonde ($36), which is a crystal-infused metallic eyeshadow (it's so sparkly that it's almost glossy-looking).
I applied the eyeshadow from the Smoky Eye Brick first, then defined the graphic cat eye shape using the eyeliner, and finally added a layer of shine over the entire lid with the Lid Lustre. I don't know if I can attribute it to the chic and effective products or if I should thank blame it on some serious Victoria Beckham-induced makeup inspiration, but I loved the result, even though I'm not usually a fan of a full-blown smoky eye. Who am I?
All of VB's beauty products are available now, exclusively on the brand's website. While you're shopping, you might notice there's a tab for lip products and skin products, both of which are coming soon. As someone who has tried and fallen in love with VB's first product launches, I have high expectations. Well done, Victoria.
Next, read all about Victoria Beckham's favorite French skincare staples.