If you're like me, and you've followed Victoria Beckham for years (long live Posh Spice), then it's likely you know all about her sophisticated sensibility, her chic style, and her dry wit. You've probably seen all of her sweet snaps of husband, David, and children, Brooklyn, Romeo, Cruz, and Harper. You've also probably seen that she's launching her own namesake beauty brand, Victoria Beckham Beauty.
This isn't the fashion designer's first foray into beauty. As I'm sure you'll remember, Beckham collaborated with Estée Lauder not once, but twice, to launch a few memorable makeup products in the past, many of which sold out faster than we could click 'add to cart.' Because of that, I'm sure the buzz will be even bigger now that she's launching a line all on her own. In fact, that buzz is growing as we speak...
Even though the brand (and its products) hasn't officially launched yet, Beckham has been actively teasing it on Instagram. After analyzing a few hashtags here and some behind-the-scenes photos there, I have a pretty good idea of what to expect come launch day. Keep reading to see everything there is to know about Victoria Beckham Beauty (so far).
Let's start with this Instagram post, shall we? Beckham posted this selfie alongside Huda Kattan (the mega-blogger and businesswoman behind Huda Beauty) two days ago. It seems that the two had a meeting to discuss beauty and Beckham's upcoming line. Judging from Kattan's comment on the photo, Beckham definitely received her seal of approval. "Queen!!! Everyone is going to love your line," Kattan wrote. "I cannot wait [for] every single piece!!!"
This isn't the first beauty expert and entrepreneur that Beckham has met with in recent months. She also filmed a YouTube video with Anastasia Soare, the founder of Anastasia Beverly Hills. The two spoke about their relationship, female entrepreneurship, and of course, Beckham's full and bushy brows. So, yeah, I'm assuming her beauty line has Soare's seal of approval, too.
Beckham followed up her selfie with Kattan with this video, which was the first time she spoke directly about Victoria Beckham Beauty. In it, she expresses her enthusiasm for the upcoming launch. She doesn't say much about it, though, keeping it well veiled in secrecy. As such, it wasn't the content of the video that caught my attention; it was the hashtags she posted it with—#CleanBeauty and #NotPerfect.
This confirms the widely-held belief that Beckham's brand will be formulated with care, and hopefully, it will be free from potentially harmful ingredients. it only makes sense, considering that Beckham been vocal about her interest in clean beauty in the past, opting for such things as water-based and non-toxic nail polish and skincare products that are safe for sensitive skin.
Beckham then posted this shot, which shows her wearing eye masks as she gets her hair done before a shoot. "Prepping skin on set. #VictoriaBeckhamBeauty #CleanBeauty #NotPerfect," she captioned it. Could those eye masks be the first product that she has revealed? We'll have to wait and see. Personally, I wouldn't say no to an eye mask that could give me the smooth, bright under-eyes that Beckham has.
It is possible, however, that the exact eye patches Beckham wears in the photo are the 111Skin Celestial Black Diamond Eye Masks ($115), which have a similar shape and inky color. These masks come in a pack of eight. Each one is formulated with hydrating hyaluronic acid and line-erasing retinol, among other powerhouse ingredients.
What we have here is proof that Beckham's beauty line will provide products that are suitable for creating a glowing, radiant-finish complexion. Her own is being touched up by celebrity makeup artist Wendy Rowe, while celebrity hairstylist James Pecis.
So, yes, you can expect to see both skincare and makeup products from VB's namesake brand. That's according to the Fashion Network. The publication learned, after having a sit-down conversation with Beckham, that the line will include products across makeup, skincare, fragrance, and wellness categories. "I want something very focused. To make the sort of products that I need in my own life,” she told the publication. Not only will it encompass a wide range of products, but it will also focus on sustainability, using post-consumer packaging.
"It’s about being very sustainable, since all the packaging is post-consumer and about keeping the quality high, but being more democratic. So, we are pushing prices a little lower," she said.
Finally, Beckham posted a cute photo herself alongside her daughter Harper. "Today I had a little guest on set! Shooting #VictoriaBeckhamBeauty with mummy," she captioned it. Look closely and you'll see Beckham is donning a navy blue smokey eye with long, fluttery lashes. I can't help but to wait with bated breath for a smokey eye palette and mascara to come from Beckham's namesake brand.
We'll have to wait until London Fashion Week, which is in September, for the brand to make its official debut (we're assuming it will do so at Victoria Beckham's own runway show). As of now, it sounds like the only way that we'll be able to shop her products is through her own website, which means we won't be seeing Victoria Beckham Beauty products on department store shelves (or at other major beauty retailers like Sephora and Ulta). Nope, they'll sit strictly on VB's own website—that is, unless she ends up partnering with "unique specialty boutiques," which is a distinct possibility according to Fashion Network.
While we await launch day, be sure to enter your email on the brand's website to subscribe to the brand's upcoming news. Then, check out the 10 beauty products Victoria Beckham never travels without.