Hairstylist to the stars Vernon François is about to change the haircare game by putting the spotlight back on natural textures. The man behind the gorgeous hairstyles of Lupita Nyong'o is sharing his magical touch with the rest of us by launching a haircare line for curls, kinks, coils, and beyond. François's eponymous 13-piece line features three collections: Pure Fro for dense kinky texture, Curl-Command for loose curls, and Re-Vamp for chemically treated or damaged hair.
The English stylist tells Fashionista that his brand is not just about consumers, but the pros, too. "The whole reason why we're coming out with Vernon François hair [products] is because there's always been a lack of knowledge in [the textured-hair care] space; it's fair to say that many consumers and professionals lack confidence when it comes to textured hair." François calls his luxury haircare brand "versatile" since many of the products are ideal for those with LOCs and braids. "It's really important to know that the brand in its entirety is designed to manage textured hair, the full range of textures. … It's not about ostracizing anyone out, and that's why it was really important to me to include braids and LOCs," he says.
The all-inclusive line is available right now, exclusively at Net-a-Porter.com, and prices range from $30 to $40. With products like Pure-Fro Moisture Spray ($37) and Dazzling Spritz Shine ($30), we have a feeling we'll be seeing more and more women embracing their gorgeous natural texture.
Keep scrolling to shop some of our favorites from Vernon François's game-changing collection.
Which of the products in the line would you like to try? Tell us in the comments.