Thought matte, creamy, and glossy were your only options in the realm of lip textures? Think again—an emerging trend at New York Fashion Week is the "velvet lip," as makeup artists at Jason Wu and Tanya Taylor used some creativity (and unexpected products) to acheive a soft, smoothe, luxe feel that falls somewhere between matte and creamy. The secret: applying colored powder (like blush or eyeshadow) on top of your lipstick.
Keep scrolling to get the full details on how to get this look!
At Jason Wu, Maybelline lead makeup artist Yadim used a matte lipstick from the brand. (Try Color Sensational Creamy Matte Lip Color, $8, in Siren in Scarlet.) He says it was really important to keep the edge of the lip looking clean and defined, so clean up any running color or smudges with a Q-tip.
About five minutes before the show began, Yadim applied a powdered red pigment to the lip with his finger to get that velvety texture. However, he does not recommend doing this at home—and offered his red-stained hands as proof. "It'll take hours to scrub off of your hands and face," he said. And your clothes? Forget about it. To get the look without the risk factor, he advised using blush or eyeshadow instead.
And funnily enough, we saw his recommendation in action just minutes later at the Tanya Taylor show. Nars lead artist Uzo was also aiming for a velvet lip, and used a pink blush (Nars Blush, $30, in Gina) for a more romantic version of the same technique.
It can be tough to find an eyeshadow or even a blush color in this brilliant of a red, but don't sweat it—in a pinch, an iridescent finishing powder like Make Up For Ever's HD Microfinish Powder ($34) should work for all hues.
The bonus of setting lipstick with any kind of powder: It's that much more likely to stay put all day.
We're definitely going to be giving this a try—how about you?