Vegan Makeup Has Come a Long, Long Way—and This Is Proof

While adhering to a vegan diet is (fairly) easy, ensuring that the contents of your makeup are vegan has historically been a bit more difficult. In fact, filtering your makeup search by “suitable for vegans” would once have yielded mere scraps, which is why we’re so pleased to report that the tide is changing. (Exhibit A: See what happened when deputy editor Shannon went completely vegan—with her beauty routine, at least—for a week.)

vegan makeup: line of Axiology lipsticks

Vegan lip balms and lipsticks abound, and foundation, eye shadow, blush and mascara formulas are following suit. Kat Von D overhauled her entire eponymous makeup line to ensure that every product is 100% vegan, and even iconic beauty brands with global reach are dipping a toe in. With the hunt for vegan makeup ramping up—the past decade has seen a 350% rise in the number of people opting for a vegan lifestyle in the UK—we thought it high time we pulled together everything you need to know. Introducing the definitive Byrdie guide to vegan makeup…

What does "vegan makeup" really mean?

A good question, since there are actually a fair few misconceptions surrounding what exactly makes a product suitable for vegans. Some confuse it with simply being cruelty-free, which of course it does need to be—animal testing is a huge no—but more than that, vegan makeup needs to contain absolutely no animal-derived ingredients or byproducts. That includes popular natural moisturising agents such as beeswax, honey and lanolin, plus the colour pigment carmine, which is derived from the cochineal beetle.

Another misconception is that vegan products are free from all synthetic chemicals and are therefore immediately better for your skin. This isn’t necessarily true: Although lots of vegan and cruelty-free brands do tend to put an emphasis on using gentle, plant-based formulations that are kinder to the skin, many still include synthetic pigments, preservatives and formula “fillers” (used to create texture and consistency) while skipping the animal derivatives. It’s vital to check the ingredient label (we’ve got a vegan label guide below) to make sure you’re getting what you’re really after.

Is vegan makeup any good?

While it’s fair to say that vegan makeup has earned a less-than-spiffy reputation over the years—for many, the phrase still conjures washed-out pigments and watery formulations—things have changed dramatically. Thanks to leaps in cosmetic science, research and technology, vegan (and organic) products can now more than compete with their less compassionate counterparts. Just ask celebrity makeup artist Justine Jenkins, who uses a kit packed with nothing but high-performing natural, organic, cruelty-free and vegan products on her A-list clients.

“A few years ago, I would’ve agreed that there was a sacrifice in performance when choosing vegan makeup,” she says. “But technology and formulations have improved beyond recognition. Take Obsessive Compulsive Cosmetics, for example: Its pigments are second to none.” And she’s right. Despite being 100% vegan, OCC is nearing on cult status, while brands like Cover FX, Lime Crime, Arbonne and Inika all blur the lines between what’s considered mainstream and alternative, thanks to punchy trend-led pigments, seamless coverage and impressive staying power.

How to be sure a product is vegan

Ingredients lists are crucial here, and it’s important to know what you’re looking for. We likely don’t need to remind you of the many marketing loopholes, ploys and downright fibs that still proliferate the beauty aisles. Brands such as Axiology, Love + Sage, Pacifica, E.l.f. and Beauty Without Cruelty ensure that every product they produce is 100% vegan, while natural, organic and cruelty-free beauty brands including Green People, Tarte, RMS, The Body Shop and BareMinerals all offer a selection of vegan products too.

Several mainstream brands are also dipping their toes into the vegan sector—Urban Decay, Eyeko, Too Faced, Barry M and Anastasia Beverly Hills all offer a handful of vegan products (most of which still contain synthetic chemicals), although some vegans still feel conflicted about buying from companies that aren’t fully committed to a total boycott of animal-derived ingredients. For a complete list of beauty ingredients that aren’t suitable for vegans (brace yourself; it’s an eye-opener), see, but in the meantime, we’ve rounded up some of the biggies right here.

Ingredients not suitable for vegans:

Beeswax—also labelled as cera alba or cera flava.

Carmine—also labelled as carminic acid, cochineal, cochineal extract, crimson lake, natural red 4 or CI 75470.

Lanolin—also labelled as aliphatic alcohols, cholesterin, isopropyl lanolate, laneth, lanogene, lanolin alcohols, lanosterols, sterols, or triterpene alcohols.

Glycerin—also labelled as glycerides, glyceryls, glycreth-26, or polyglycerol.

Shark liver oil—also labelled as squalane or squalene.

Honey—also labelled as Apis mellifera.

Fish scales—also labelled as guanine, CI 75170, C.I. natural white 1, dew pearl, guanine enol, mearlmaid or natural pearl essence.

Marine oil—also labelled as piscum lecur (fish liver oil), gadi lecur (cod liver oil), salmon (salmon egg extract or salmon oil).

Retinol—unless labelled as carotene, aka vitamin A derived from plants.

Elastin—when derived from plants elastin is fine, but avoid hydrolyzed animal elastin.

Keratin—when derived from plants keratin is safe, but avoid animal hydrolyzed keratin.

Animal hairs and fur—look for brushes with synthetic bristles.

Animal-derived collagen—also known as hydrolyzed collagen or hydrolyzed animal protein.

Determined to switch up your kit after reading this? Look no further than our gallery of Byrdie-approved products to weave into your makeup bag, all from brands that are 100% committed to the vegan lifestyle.

vegan makeup: Axiology Cream Lipstick
Axiology Cream Lipstick in Identity $24
vegan makeup: Arbonne Perfecting Liquid Foundation SPF 15
Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15 $31
vegan makeup: Cover FX Matte Setting Powder
Cover FX Matte Setting Powder $29
Cover FX Cream Concealer
Cover FX Cream Concealer $10
vegan makeup: DeVitta Absolute Eyes Pressed Minerals Eye Shadow Quad
DeVitta Absolute Eyes Pressed Minerals Eye Shadow Quad $18
vegan makeup: Concrete Minerals I Want It All Pro Matte Eyeshadows
Concrete Minerals I Want It All Pro Matte Eyeshadows $104
vegan makeup: e.l.f. Cosmetics Studio Baked Highlighter & Bronzer
E.l.f. Cosmetics Studio Baked Highlighter & Bronzer $5
vegan makeup: M.O.T.D Cosmetics Lux Vegan Essential Brush Set
MOTD Cosmetics Lux Vegan Essential Brush Set $68
vegan makeup: Beauty Without Cruelty Ultimate Conditioning Mascara-Black
Beauty Without Cruelty Ultimate Conditioning Mascara-Black $12
Milani Powder Blush
Milani Powder Blush $12

Next up: These are the mainstream beauty brands you didn't realise were vegan.

Opening Image: @axiology_beauty/@menageriepdx

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