The 65 Best Valentine’s Day Beauty Gifts of 2023

Makeup, skincare, haircare and more, from brands like Charlotte Tilbury, Drunk Elephant, Dior, and Dyson.

We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission.
Best Valentine's Day Beauty Gifts to Give or Keep

Byrdie / Kristin Kempa

We truly can’t think of a situation when it isn’t appropriate to give someone a beauty gift. Christmas, a birthday, an anniversary, and, of course, Valentine’s Day. Yes, it’s always the thought that counts, but when that thought also comes with the perfect red lipstick, a stunningly unique fragrance, or a glow-enhancing body oil…well, even better. And with so many great beauty choices out there, this is also a choice time to pick-up a little something for yourself too, no matter whether or not you have a special Valentine you’re buying for. It’s called self-love.

Drunk Elephant Bouncy Brightfacial

Drunk Elephant Bouncy Brightfacial

Drunk Elephant 

This newbie is poised to give the brand’s beloved Babyfacial a run for its money. Combining azelaic acid and salicylic acid, it leaves skin smoother, brighter, and more even, leaving your complexion with a candlelit glow (even if you’re not going to be having a candlelit dinner this V-day). Bonus points for the fact that it does so without triggering unwanted irritation or redness.

Price at time of publish: $68

What Our Testers Say

“After using this every night for three weeks, I noticed a significant uptick in the all-around smoothness of my skin. The fine lines in my forehead have diminished significantly, and my cheeks have an almost lifted effect to them that I attest to the lack of dead skin cells that were dulling their shine before. Thanks to this formula’s gentle approach to exfoliation and its heavy dose of moisture, I was able to whisk away dead skin cells while supporting my dry and sensitive skin.”—Isabella Sarlija, Product Tester

Sol de Janeiro Bum Bum Firmeza Body Oil

Sol de Janeiro Bum Bum Firmeza Body Oil

Sol de Janeiro 

Spring-boarding off of the success of the brand’s beloved firming Bum Bum Cream, this offers a hefty hit of fast-absorbing moisture and leaves skin gorgeously radiant. And yes, it has the same cult-classic gourmand scent, a combo of salted caramel, pistachio, and vanilla.

Price at time of publish: $54

What Our Testers Say

“Firmenza's lightweight texture soaks almost immediately into my skin, leaving me without an ounce of residue, just a radiant complexion on my typically-dry arms and legs. One thing I will note is that I’m a lazy-routine lover and applying a body oil both day and night seems out of reach for me. Yet, even with just using the Bum Bum Body Firmeza Oil once a day after my shower, I’ve noticed an uptick in my skin’s firmness when I use it in combination with a lymphatic drainage technique.”—Isabella Sarlija, Product Tester

Phlur Tangerine Boy Eau de Parfum

4.8
Phlur Tangerine Boy Eau de Parfum

Sephora

For anyone who’s not a fan of florals, this citrus-y fragrance is a top choice. Still, it’s unlike any other citrus scent you may have used in the past, leaning towards tangy and even a bit spicy, rather than light and fresh, an addicting blend of tangerine, amber, jasmine, and ginger.

Price at time of publish: $26 for .32 oz; $96 for 1.7 oz

What Our Testers Say

“It’s a far cry from most citrusy scents on the market, given that the tanginess is impossible to ignore, yet that’s what makes it so great. It’s completely unexpected, but it’s not so far off that it leans rindy or too bitter—it strikes a nice balance between tart and fresh. And while citrus scents often feel daytime appropriate but lack a sexy twist for nighttime, this one is fitting for both.”—Alyssa Kaplan, Byrdie Commerce Writer

Dyson Airwrap Multi-Styler Complete Long

4.8
Dyson Airwrap Multi-Styler Complete Long

Ulta

Yes, the price tag on this hot tool is a little bit shocking, but yes, it’s also completely worth it. Alongside tech-y features (think a digital motor, intelligent heat control, and a unique technology that creates an air vacuum to wrap your hair around it), it also takes the place of pretty much any and every hot tool you’d ever need. It works wonders to create everything from a smooth and sleek blowout to bouncy waves, even if you’re not a skilled DIY-er.

Price at time of publish: $600

What Our Testers Say

“I was shocked by how quickly and efficiently the firm smoothing brush attachment straightened my hair—and it wasn’t the least bit flat or stuck to my head. Truly, it had the body and volume of a professional blowout. Even when my hair was fully air-dried, it still made it silky to the touch and smoothed out any fly-aways.”—Tanya Akim, Product Tester

What Our Testers Say

“I legitimately pulled an audible the first time I used this and realized how good it made my hair look. I know that it’s crazy expensive, but I haven’t needed a professional blowout since I got it, making it, in my opinion, truly priceless. For some reason I’m totally inept at using a curling iron or even a round brush, but this gives me the bouncy, blowout of my dreams—with minimal effort—every single time.”—Melanie Rud, Byrdie Contributing Writer

ReFa ReFa HEART BRUSH (Rose Gold)

4.9
Heart brush

ReFa

With patented bristles that provide no-stress brushing and add sheen to your locks, this sweet brush comes in a heart-shaped carrying case, making it oh-so giftable for Valentine's Day. Pop it in your purse for on-the-go styling.

Price at time of publish: $27

Vacation Classic Whip SPF 30

Vacation Classic Whip SPZF

Vacation

This sunscreen, designed to have a whipped cream texture is a bonafide TikTok sensation and as such, had a waitlist thousands deep. This February, Classic Whip has been restocked, just in time for Valentine's Day gifting. But it's not just a deliciously fun product—its formula was overseen by Dr. Elizabeth Hale, a Board Certified Dermatologist and SVP of the Skin Cancer Foundation to be effective against UVA and UVB rays. And it boasts an Earth-friendly, ultra-low global warming potential, non-ozone depleting Solstice® Propellant. Do note, this creamy whipped sunscreen is not meant to be eaten, even though it looks delectable.

Price at time of publish: $22

Jenny Patinkin Uplifting Gua Sha Heart

Jenny Patinkin Uplifting Gua Sha Heart

Jenny Patinkin 

Rose quartz is often known as the love crystal, said to promote feelings of self-love and kindness…how approps as that? Add to that the fact that this gua sha tool comes in a heart shape and you’ve got the perfect gift for yourself or your BFF.

Price at time of publish: $34

Blossom Essentials Hydration Honey Repair Salve

Blossom Essentials Hydration Honey Repair Salve

Amazon

Dab this multi-tasking moisturizer on chapped lips, ravaged cuticles, dry elbows…you get the picture. It’s dermatologist-tested and even safe enough to use on eyelids (!), relying on organic manuka honey for plenty of moisture. A perfectly sweet gift for your sweetie. 

Price at time of publish: $39

Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

4.8
Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

Sephora

Go ahead and find a better, nude lipstick: we dare you. This nude-y pink truly takes the cake, with the perfect blend of warm and cool undertones to flatter all complexions. Swipe it on and get ready to smooch your Valentine.

Price at time of publish: $34

What Our Testers Say

“I recently found three of these lipsticks while cleaning out my makeup drawer, which just goes to show how much I love it. It’s truly my no-fail, always works, go-to, both for everyday wear and special occasions; it was even my wedding day lip color.”—Melanie Rud, Byrdie Contributing Writer

Westman Atelier Squeaky & Cheeky Duo

Lip and cheek duo

Nordstrom

This darling duo features cool and warm tones for a natural and fresh pop of color this V-Day and all winter long. You can find a sheer, cushiony lip tint and a soothing flush of color that can be worn on cheeks and lips in this mini gift set.

Price at time of publish: $48

Gilded Body Black Flower Marble Body Brush

Gilded Body Black Flower Marble Body Brush

Gilded Body 

Dry brushing is one of those self-care steps that’s super easy to incorporate into your routine, yet will pay off in droves. Make it feel all the more luxurious and special by using this stunning brush, made with real black and white marble that makes it look more like a work of art than a shower accessory.

Price at time of publish: $129

Klur Elements Of Comfort Botanical Body Oil

Elements Of Comfort Botanical Body Oil

Klur

Organic hempseed, avocado, and grapeseed oils impart tons of nourishing moisture. Natural essential oils impart a fresh, gender-fluid fragrance, while the minimalistic and sophisticated packaging makes it perfect for gifting.

Price at time of publish: $70

Buxom From Buxom With Love

Lip plumper

BUXOM

A special Valentine's Day duo from the From Buxom With Love gift set includes a mini size of the bestselling Full-On™ Plumping Lip Matte in fan-favorite, wear everywhere shades Dolly and Chill Night. Each formula is packed with vitamin E and hyaluronic acid, plus a unique peptide complex to help your pout appear fuller with a matte-suede finish. We love that the formula is paraben and petroleum-free.

Price at time of publish: $17

Dior Miss Dior Eau de Parfum Valentine's Day Limited Edition

Perfume set

Dior

This Valentine's Day gift set is a limited-edition, so scoop it up while you can. It includes the rose and lily-scented Miss Dior Eau de Parfum and travel spray, and the decorated box is designed by artist Pietro Ruffo.

Price at time of publish: $155

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

4.5
Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

Target

Fun fact: One of these serums is sold every 15 seconds. That’s not surprising, given the fact that it can do everything from help fade dark spots to firm skin. 

Price at time of publish: $25

The Puff Cuff The Puff Cuff

This unisex hair clip is especially made for thick and/or curly hair, keeping it pulled back without tugging or pulling and causing damage.  And yes, it works for all types of thick hair, including locs and brides. 

Price at time of publish: $18

Naturopathica Amethyst Peace Mask

Naturopathica Amethyst Peace Mask

Dermstore

Not only does this formula help to calm your skin, quelling redness and itchiness, it can also help calm your soul. It’s infused with actual amethyst, a gemstone known for supporting inner peace. Yes, please. 

Price at time of publish: $48

PatMcGrath MatteTrance Lipstick in Forbidden Love

PatMcGrath MatteTrance Lipstick in Forbidden Love

PatMcGrath

A classic red hue. Cheeky packaging that’s totally on-brand for the holiday. What more could you ask for?

Price at time of publish: $39

Olive & June Chocolate Covered Strawberry

Olive & June Chocolate Covered Strawberry

Olive & June

With a mix of pinks, reds, and a deep chocolate hue, this set of five polishes (plus a top coat) is perfect for any Valentine’s Day mani or pedi.

Price at time of publish: $54

Tarte Make Sparks Fly Must-Haves Set

Make Sparks Fly Set

Ulta

Lashes, lips, and lids! This new limited-edition Valentine's Day gift set includes the pocket-perfect tartelette Spark Amazonian Clay Eyeshadow Palette packed with six new shades, the tartelette Tubing Mascara, and the Maracuja Juicy Lip Balm in rose. Affordably priced at under $30, this gift set serves sultry looks for those looking to amplify their V-Day makeup look.

Price at time of publish: $29

Lilfox Pink Heavenly Milk Bath

Lilfox Pink Heavenly Milk Bath

Lilfox

Not only is this bath add-on super moisturizing and nourishing, ensuring the time in your tub won’t strip your skin, it also smells amazing, a blend of citrus, vanilla, and patchouli. And in keeping with the V-day theme, it just so happens to be pink.

Price at time of publish: $95

Bread Kit 1-Wash

Bread Kit 1-Wash

Bread Beauty Supply

If you’re planning on having a solo night in on February 14, pick up this kit. It comes with all of the brand’s beloved hair care essentials that are perfect for a little self-care moment.

Price at time of publish: $58

ROSE INC Skin Enhance Luminous Skin Tint Serum Foundation

ROSE INC Skin Enhance Luminous Skin Tint Serum Foundation

Sephora

A little pump of this makes for the perfect makeup prep-step, leaving skin smoother, plumper and the tone subtly brighter and more even. (That being said, it also works great on its own.) And we love that it comes in a wide array of 14 shades.

Price at time of publish: $49

What Our Testers Say

“I only wear foundation on special occasions, so I rely on this to give me a skin a little pick-me-up instead. It blends in seamlessly and looks totally undetectable, giving my skin a filter-like (yet natural) finish. And when I do want to wear foundation, this layers beautifully underneath.” —Melanie Rud, Byrdie Contributing Writer

MCM Eau de Parfum Holiday Edition

MCM Eau de Parfum Holiday Edition

MCM Worldwide

Any fragrance collector is sure to appreciate this special holiday edition of the classic unisex scent, a fruity floral with woody base notes. The cherry red packaging makes it feel extra V-day appropriate.

Price at time of publish: $85

Chanel Rose Body Massage Oil

Chanel Rose Body Massage Oil

Chanel 

Anything Chanel makes a great gift, always, this oil included. The rose scent is perfectly fitting for Valentine’s Day, as is the fact that it does indeed work great as a massage oil, if you get what we’re saying. 

Price at time of publish: $230

Jones Road Beauty Miracle Balm

Jones Road Beauty Miracle Balm

Jones Road Beauty 

The word ‘miracle’ is often overused in the beauty world, but it’s perfectly fitting here. This is no makeup-makeup at its finest, with tons of radiance-boosting moisture and a subtle wash of color that leaves your skin looking gorgeous.

Price at time of publish: $38

Urban Decay 24/7 Moondust Eyeshadow

Moondust Urban Decay

Ulta

All that glitters is this megawatt shadow. All five shimmery shades are universally-flattering and surprisingly wearable.

Price at time of publish: $24

OUAI Chill Pills Bath Bombs

4.8
Ouai Chill Pills

Amazon

We have yet to meet a better named bath bomb. The jasmine and rose scent is deeply relaxing, the jojoba, safflower, and hemp seed oil formula perfectly skin-softening.

Price at time of publish: $30

OURA Face Towel

OURA Face Towel

OURA

Created by a cancer survivor and microbiologist, this is nothing like the towel you’re currently using to wipe your face. Made with germ-killing copper, it helps fight bacteria that can cause acne (and that you generally don’t want festering in your towels), yet is still super soft and gentle.

Price at time of publish: $39 for 2

Byredo Young Rose

Byredo Young Rose

Byredo 

Roses and Valentine’s Day go hand-in-hand, and this sophisticated fragrance is a fun twist on a traditional bouquet. Notes of Sichuan pepper and musk complement Damascus rose, making this floral modern and unexpected.

Price at time of publish: $280

SUTRA Beauty IR2 Infrared 1 ½” Flat Iron

SUTRA Beauty 1R2 Infrared 1 ½” Flat Iron

SUTRA Beauty 

This straightener heats up fast yet is still gentle on hair, leaving it smooth and silky rather than frizzy and fried. Plus, the rose gold plates are perfect for Valentine’s Day.

Price at time of publish: $174

French Farmacie Sérum Radiant

French Farmacie Sérum Radiant

French Farmacie 

A serum-face oil hybrid that leaves skin radiant and glowing and is housed in a tres chic bottle? Oh-la-la.

Price at time of publish: $95

Kristin Ess The Vegan Leather Barrette Clip

Kristin Ess The Vegan Leather Barrette Clip

Target

Hair accessories are back in a big way, the barretts of your youth included. But  there’s nothing little girl-ish about this one. Vegan black leather gives it a high-end finish, despite the seriously wallet-friendly price tag.

Price at time of publish: $12

BioEffect EGF Essence

BioEffect EGF Essence

BioEffect 

A vegan, barley-derived growth factor is paired with Icelandic water in this toner-like essence. Dab it on pre-serum for an extra anti-aging and hydrating boost.

Price at time of publish: $105

Mac Retro Matte Lipstick in Ruby Woo

Mac Retro Matte Lipstick in Ruby Woo

Mac Cosmetics

Ask any makeup artist what the best red lipstick of all time is and we’re very willing to bet they’ll say this one.  The blue-based red is richly pigmented, the formula long-wearing and with the perfect matte finish.

Price at time of publish: $21

Parrotfish Eucalyptus Tea Tree Shower Steamers

Parrotfish Eucalyptus Tea Tree Shower Steamers

Parrotfish

Even the most-rushed of showers can become a spa-like experience with one of these steamers. Toss it in the corner and let the steam activate the eucalyptus and tea tree essential oils that will transport you to, well, a day at the spa. Bonus points for the fact that all of the exterior packaging is sustainable and biodegradable.

Price at time of publish: $30

Formulary 55 Love Potion No9 Shea Butter Soap

Formulary 55 Love Potion No9 Shea Butter Soap

Formulary 55 

A cute name, affordable price point, and sexy scent make this the perfect little something-something for any special someone. Not to mention that it’s clean, vegan, and cruelty-free, too.

Price at time of publish: $12

Poppy & Pout Mint to Be Lip Balm Trio

Poppy & Pout Mint to Be Lip Balm Trio

Poppy & Pout

All three of these lip balms are hand-poured and plenty moisturizing; each one touts a different minty flavor. Swipe one on before you kiss your Valentine.

Price at time of publish: $30

Emma Lewisham Supernatural Face Creme Riche

Emma Lewisham Supernatural Face Creme Riche

Emma Lewisham

Even the driest of skin doesn’t stand a chance against this heavy-hitting hydrator. It delivers. Credit a whopping 32 different hydrating ingredients in the luxe formula.

Price at time of publish: $110

Superzero Relax Cream Body Bar

Superzero Relax Cream Body Bar

Superzero

Consider this a completely upgraded version of body lotion in every sense. Not only does the solid formula moisturize, it also contains antioxidant-rich reishi mushroom extract, and has a soothing lavender scent that makes it great to use before bedtime.

Price at time of publish: $63

About Face Cherry Pick Lip Color Butter

About Face Cherry Pick Lip Color Butter

Ulta

The perfect pick-me-up for yourself, or someone special fits in the palm of your hand, and delivers a luscious lip. We love that this pick is under $20 and an editor-fave.

What Our Editors Say

"Ever since I tried one of About Face’s new creamy lip butters, it was love at first swipe. The super glossy, high-shine balm melts into lips (even dry, cracked ones) and offers a vivid splash of color. I usually gravitate towards more subtle pigments, but there’s something about these candy-colored balms that makes me want to lather my lips in bright hues. My personal favorite is Pamplemousse, a juicy rose, but you can’t go wrong with any of the other fruity picks." — Caitlyn Martyn, Byrdie Commerce Writer

Price at time of publish: $15

Uni The Shower Kit

Uni The Shower Kit

Uni

Here’s a great pick for those who are all about making their beauty routine more sustainable. It comes with a shampoo, conditioner, and bodywash, all in reusable containers that you then purchase refills more. (We also love how minimalistic and de-cluttered it will make your shower look.)

Price at time of publish: $94

Hourglass Phantom Volumizing Glossy Balm

Hourglass Phantom Volumizing Glossy Balm

Sephora

There are plenty of gloss-lip balm hybrids out there, but none that marries the two categories quite as well as this one. It’s crazy shiny and hydrating, though also delivers lipstick-level color, all in one swipe.

Price at time of publish: $36

What Our Testers Say

“I love a tinted balm-like lippie and have tried pretty much anyone and everyone out there, but this is my current obsession. I’ve never used one that packs such intensely shiny color, that isn’t the least bit sticky or tacky. All the colors are fab, IMO, Slip is the perfect neutral hue.—Melanie Rud, Byrdie Contributing Writer

Tenoverten Love Lane Nail Polish

Love Lane Nail Polish

Tenoverten

This sheer polish has tiny light pink hearts hidden inside. Use it on its own for a more subdued effect, or layer it over any pink or red for full-on V-day nails.


Price at time of publish: $12 

Raw Sugar Living Sleep Well & Restore Melatonin Lotion

Raw Sugar Living Sleep Well & Restore Melatonin Lotion

Amazon

Yes, the lavender scent makes this a nice lotion to use before you hit the sack, but so does the addition of muscle-relaxing magnesium. Pair it with an eye mask for a cute little bedtime bundle.

Price at time of publish: $18

Opulus Beauty Labs Awaken Facial Starter System

Opulus Beauty Labs Awaken Facial Starter System

Opulus Beauty Labs 

This is a must for serious skincare junkies.  The tiny device lets you blend up fresh formulas on the spot (which come housed in gorgeous packaging that looks like a box of chocolates). This particular set comes with an exfoliating polish and brightening mask, though there are other options to choose from as well.

Price at time of publish: $295

Kaja Cheeky Stamp Blush

Kaja Cheeky Stamp Blush

Amazon

A TikTok favorite, this heart-shaped cheek stamp couldn’t be more fitting for Valentine’s Day.  But it’s practical, too, making application of any of the six shades easier than ever.

Price at time of publish: $27

Alpyn Beauty Juneberry & Collagen Cream Hydrating Cold Cream Cleanser

Alpyn Beauty Juneberry & Collagen Cream Hydrating Cold Cream Cleanser

Sephora

Alpyn’s founder Kendra Kolb Butler created this cleanser to be an upgraded version of the classic drugstore cold cream, and indeed, it checks all of those boxes. It dissolves makeup beautifully, leaves skin perfectly balanced and moisturized, plus offers just the right amount of exfoliation thanks to the AHAs in the mix.

Price at time of publish: $39

THE BEACHWAVER CO. Floral Beachwaver S1

Floral Beachwaver S1

The Beachwaver Co.

Here’s a fun and different way to give the gift of flowers. The handle on this cult-classic tool (it spins automatically, taking the guesswork out of creating curls or waves) has a fun floral pattern that’s sure to make anyone smile.

Price at time of publish: $149

Le Prunier Plum Beauty Oil

4.8
Le Prunier Plum Beauty Oil

Le Prunier

Celebs like Chrissy Teigen are a fan of this face oil, which at one point boasted a six-month wait list. Get your hands on it when you can; the proprietary blend of plum oils is hydrating, brightening, and full of protective antioxidants.

Price at time of publish: $72

Trixsent Forever Young Eye Cream

Trixsent Forever Young Eye Cream

Trixsent

Brightening, moisturizing, tightening—this eye cream checks all of the boxes, and then some. And, it doesn’t leave behind any residue, so you can easily layer makeup on right after.

Price at time of publish: $51

Blue Lagoon Iceland Algae Mask

BL+ Skincare Algae Mask

Blue Lagoon

The healing Blue Lagoon in Iceland is where this brand sources many of its ingredients. In the case of this mask, it’s silica and microalgae that leave your complexion looking extra luminous.

Price at time of publish: $45

Richualist The Mint

Richualist The Mint

Richualist

Finally, an all-in-one hair tool designed to meet the specific hair needs of women of color and those with textured hair. This detangles, applies product (!), and even styles, and features six different plate styles and attachments for all kinds of curl types.

Price at time of publish: $250

Pulse Warming System

Pulse Warming System

Pulse

This touchless device quickly warms and dispenses massage oil or  lube. Bonus points for the adjustable mood lighting feature.

Price at time of publish: $149

Vintner’s Daughter Active Botanical Serum

Vintner’s Daughter Active Botanical Serum

Vintner’s Daughter 

Think of this as the equivalent of a bouquet of flowers in a bottle. The beloved formula contains 22 different botanicals, each doing all kinds of good things for your skin.

Price at time of publish: $195

Jillian Dempsey Gold Sculpting Bar

4.3
Jillian Dempsey Gold Bar

Jillian Dempsey

You could gift someone a piece of gold jewelry, or you could give them this gold face tool. It’s made of 24 karat gold and delivers vibrations that make your face look lifted and more contoured in minutes.

Price at time of publish: $195

Mary Kay Hydrogel Eye Patches

Hydrogel Eye Patches

Mary Kay

Pink eye patches for Valentine’s Day? Groundbreaking. In all seriousness, these hydrate, refresh, and depuff (all without sliding off, our biggest eye patch pet peeve). The glittery pink color is just a fun and festive bonus.

Price at time of publish: $40

Vegamour GRO Hair Serum

Vegamour GRO Hair Serum

Sephora

A hair serum may not be the sexiest gift of all time, but hey, the bottle is pink. More importantly, it works. If you or anyone you know is battling thinning strands, they’ll appreciate this, trust us.

Price at time of publish: $58

What Our Testers Say

“I started using this when I noticed a random area of thinning that appeared around my hairline seemingly out of nowhere. Within weeks I could see a visible improvement, so much so that I now recommend it to everyone who asks me about hair growth products. My favorite part? It’s not in the least bit greasy, making it super easy to work into my daily styling routine.”—Melanie Rud, Byrdie Contributing Writer

Fiele Fragrances Geranium Room Spray

Room spray

Fiele Fragrances

While body fragrance is a time honored Valentine's Day gift, you might also consider a room spray to set the mood for romance. This one is complex and dynamic, blending South African geranium oil, sparkling citrus oils, and anxiety-melting lavender. We love this Los Angeles-based artisanal perfumer, who makes scents in small batches and from naturally-derived ingredients.

Price at time of publish: $75

Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush

4.6
tower-28-beauty-beachplease-lip-cheek-cream-blush

Sephora

A creamy blush can help you achieve the "cold-girl" makeup look that's on fire this winter, and this formula delivers. A TikTok favorite for creating a natural glow, this cheek tint also works amazing on lips for the perfect's cupid's bow pout.

Price at time of publish: $20

Subtl Beauty Starter Stack

Subtl Beauty Starter Stack

Subtl Beauty

This brand went bananas on TikTok, and continues to trend. We love that it helps you streamline your beauty routine giving you everything you need for a flawless and glowing complexion on-the-go. You choose your skin tone shade, and receive a stack containing a concealer, highlighter, bronzer, lip and cheek color, and a shine control powder. Plus, you can score a free Stack Brush BFF with every order.

Price at time of publish: $60

Paula's Choice Retinol Skin-Smoothing Body Treatment

4.9
Paula’s Choice Retinol Skin-Smoothing Treatment

Amazon

Body care is having a moment, as we realize it's time to prioritize using active naturals in the skin below our chin. Whether you're gifting body care to someone special or to yourself, this bestselling formula is packed with retinol and humectants to help smooth and tone skin for a pampered feel all over. Bonus points for the fact that it can help reduce the appearance of skin dimpling and stretch marks—but honestly, we just love how soft this fortified lotion makes our skin.

Price at time of publish: $29

BUXOM Cosmetics Full-On Plumping Lip Polish Gloss

4.3
Buxom Full-On Plumping Lip Polish

Amazon

A lip plumper that works to make your pout even extra kissable? We'll take it. We love how this formula glides on without any stickiness or tacky feeling that can make some lip plumpers and glosses a pain to wear. The formula is great on its own, but you can also layer with lipstick if you want a more pigmented look. The buildable color goes from sheer to deep with a couple of layers. We also love that there's not too much glitter in the formula, but rather micro-particles that add shine and a touch of sparkle.

Price at time of publish: $25

Maison Francis Kurkdjian Baccarat Rouge 540

4.5
Maison Francis Kurkdjian Baccarat Rouge 540

Nordstrom

If #purfumetok has taught us anything, it's that the price tag on this much buzzed about scent is completely worth it. The profile is both warm and woodsy with a touch of sweetness. The blend of jasmine, ambergris, saffron, and cedar help create a dynamic profile that works so effortlessly, it's hard to single out any one note. We also love that the scent has amazing sillage, meaning it boasts an unusual longevity and staying power so you spritz less per application. Gifting this bottle of gold is pure indulgence, and guaranteed to leave the wearer feeling adored.

Price at time of publish: $325

Grace & Stella Hot + Cool Gel Bead Eye Mask

Grace & Stella Hot + Cool Gel Bead Eye Mask

Amazon

Conjure Holly Golightly with this darling eye mask that can be heated up or chilled, depending on your pleasure. Not only will this help tamp inflammation and puffiness, it will help set a mood of relaxation and serenity—making it a choice gift-to-self this Valentine's Day.

Price at time of publish: $11

Why Trust Byrdie

Byrdie contributor Melanie Rud has nearly 15 years of journalism experience covering the beauty and lifestyle space for some of the biggest magazines and websites out there. She’s written countless gift guides across a wide array of topics and categories, and is Byrdie’s top gift guide writer. (She also prides herself on being an excellent gift-giver.)

Related Stories