There are a lot of things we love about Valentine’s Day. Whether or not you're in a relationship, we see it as a celebration of love itself—and that can include self-love. If a candlelit dinner at your favorite restaurant isn't your speed, whatever your plans, one truth remains: the chance to gift your loved one something that will make them feel cherished (and if you buy one for yourself, all the better). And what screams "I'm loved" more than a thoughtfully-chosen beauty gift? We don't know about you, but we'd take a rosy eyeshadow palette and fancy candle over heart-shaped chocolates any day.
Ahead, we’ve rounded up new launches and pieces perfect for gifting your beloved this Valentine's Day (and we won't tell if you "accidentally" forward this to your S.O.). Read on to see our picks for the best Valentine's Day gifts.
Nothing says Valentine's Day like roses. Rethink tradition this year by opting for a floral scent instead of the traditional bouquet. We love Byredo's fresh take on romance, which includes notes of Sichuan pepper and Damascus rose.
Getting away this V-day? Relax on your vacation (or staycation) with this set from Joanna Vargas. Whether you're looking to hydrate, restore your skin after a long flight, or illuminate a dull, winter complexion, there's a mask for whatever your skin needs.
Olive & June
You had us at "chocolate-covered." Olive & June created this community-curated set specifically for ombre mani lovers. With a range of color combos, the options are endless for creating sweet Valentine's-inspired nail art.
Ace Beauté has some of the best shadow formulas in the game (they go on like a dream), so naturally, we have our eyes on this firey floral-inspired palette for Valentine's Day. With 12 romantic shades, there are plenty of combos to create the perfect look for everything from a cozy night in, to a hot night out.
Behold: the ultimate gift for anyone who always has their birth chart on hand. These custom birth date candles include a detailed personality description a custom scent and other unique details.
Fleur Du Mal
For a gift with staying power, try a silky statement that will transition from underwear to outerwear come summer. That's right, the boxer short trend is here to stay (just ask Rihanna), and we love this buttery-soft unisex pair from Fleur Du Mal.
Perfect to gift, this set includes Redoux’s best-selling turmeric bar soap and soy candle with notes of sandalwood, orange blossom, and ginger. The bar soap, made with shea butter, rose clay, and turmeric, helps refresh skin.
With luscious notes of cherry and almond, this candle is (almost) better than a visit to the candy store. For the seasoned candle lover, a Tom Ford candle is the ultimate addition to their collection.
Pat McGrath Labs
Glam up like a queen this holiday with the Pat McGrath x Bridgerton collection. This set includes a regal shadow palette (we love the Bridgerton bee stamp detailing), two of Pat's signature blush shades, and, of course, some velvety highlighter. After all, nothing says romance quite like our favorite Regency-era bodice-ripper.
Internet-loved underwear brand Parade is proof that comfort is sexy. The brand's new bundles feature a cheeky floral print designed in collaboration with fellow IG-fave @BRRCH_Floral. Plus, $1 from your purchase will go towards funding reproductive rights.
Bread Beauty Supply
If you're in the mood for some self-love this year, look no further than Bread's one-stop wash day kit. With all the brand's beloved essentials, this is the ultimate for a luxurious night in.
The name says it all. When in doubt, give (or get) the gift of glow. Tatcha's dewy glow set offers a trio of plumping and refreshing products to deliver some much-needed hydration. Say goodbye to dry, February skin.
We can’t forget that V-Day falls in the middle of winter, give a little extra love to your skin with this hydrating bundle from Agrestal Beauty. The bundle includes a mist packed with hyaluronic acid, a jelly mask, an oil, and a facial roller for a self-care day.
Dubbed "athleisure for your lips" the latest from Lime Crime is a soft, no-dry lipstick built for maximum comfort. With shades ranging from deep violet to soft pink, this drop promises soft, kissable lips—through February and beyond.
With these curated polish trios from Jinsoon, the V-Day-themed mani and nail art options are limitless. Each trio comes with two solid shades and a colorful confetti polish you can layer over each shade.
Add some drama to your night with falsies from Doe. The brand's Neo Lashes are made from gentle, ultra-soft silk fibers for all-day comfort. Plus, Doe's mini-magnet technology guarantees a strong hold and staying power. This sweetheart set for Valentine's Day has everything you need (a liner and two lash sets) for a bold and beautiful eye look.