Beauty editors agree: The hipster emporium responsible for everybody's first crop top has become a major player in the beauty industry. In the past year or two, Urban Outfitters' skincare, makeup, and haircare sections have expanded to include swoon-worthy, under-the-radar finds from handcrafted natural brands to hard-to-find Korean products. Think of it as Sephora's cool, indie little sister.
UO's skincare aisle has developed into something particularly impressive, featuring Byrdie-beloved brands from Mario Badescu to Milk Makeup. Scrolling through the selection online makes us feel like, well, beauty junkies in a beauty store.
But with so many products to choose from, how do you know which ones to try? To help you load up your cart with the right products, we've put together three distinct skincare routines (based on skin type) that you can buy entirely from Urban Outfitters. Each four-step routine includes a cleanser, toner, moisturizer (or exfoliant), and an extra something special. Keep scrolling to find your tailor-made skincare routine, all from Urban Outfitters!
This aloe-based gel cleanser is lightweight and gentle enough for parched and sensitive skin. Its skin-loving ingredients, including coconut milk, honey, and jojoba oil, are 75% organic. The product leaves skin feeling squeaky clean but not at all dry or tight. It's the perfect pick for dry skin types.
This Korean facial toner works to calm and hydrate skin—not strip it. It's filled with the nutrient-rich plant extracts that remind us why Korean skincare is so next-level. Plus, it's alcohol-, paraben-, and cruelty-free.
This Byrdie-beloved brand makes products with some of the simplest, most delightfully pronounceable formulas around. This rich three-ingredient moisturizer is a dream for dry skin.
UO's masterfully curated mask selection has us simply giddy. If you're a dry skin type, make sure to cart one of these adorably packaged masks. The sea botanical– and hyaluronic acid–infused formula will give you all the hydration (in 10 to 15 minutes, that is).
If you have combo skin, you want to choose a cleanser that's not so oily that it clogs your pores but not so harsh that it leaves your skin feeling tight. Enter this gentle cleansing cream, which effectively lifts impurities from the skin while leaving it hydrated.
Never mind the amazing conversation piece of a bottle (gotta love Korean packaging)—this multifunctional, antioxidant-rich toner has the most impressive formula. It's laden with copious nutrients, like bamboo leaf extract and black chokeberry, which work both to moisturize and clear the skin of leftover dirt and makeup.
Another dual-action product, this moisturizer is formulated with snake and bee venom—two trendy ingredients shown to smooth texture and blemishes. The formula is also packed with hyaluronic acid for a healthy dose of moisture.
We combo ladies are known to get the occasional breakout. That's when you turn to this all-in-one cleanser, makeup remover, and mask, whose ultra-simple, paraben-free formula works well to tone and detoxify.
This UO-exclusive vegan cleanser is a must for oily-skinned girls who don't want to douse their face in chemicals. The plant-based charcoal soaks up excess oil while vitamin E still leaves skin feeling soft.
Toner is a must in any oily skin routine, and this refreshing product effectively banishes blemishes, blackheads, and excess oil. Salicylic acid is the active ingredient here, but plant-based ingredients like thyme, tea tree, peppermint, and lavender also work to cleanse and soothe skin.
This natural scrub uses tiny sugar crystals to slough off dead skin cells. Citrus and mint work to brighten and cool skin—two necessary treatments for oily skin types.
For those nasty little individual breakouts, you've got to have a trusty spot treatment. This Mario Badescu pick is a cult classic (and Byrdie favorite).
Next up, don't miss the seven most overlooked beauty brands at Target!