Urban Decay's New Mascara Isn't Holographic, but It Is Pretty Great

Updated 01/19/18

When Urban Decay founder Wende Zomnir teased a holographic tube of mascara on July 4, the internet, expectedly, erupted into fireworks. The only information she gave us was that it would be called Troublemaker Mascara and launch in the fall. But since millennials are fascinated by all things rainbow/unicorn/shimmery, the colorful packaging led people to assume the formula itself would be holographic—which is cool but, ultimately, not the case.

When I recently got my hands on a tube, I untwisted the top to reveal an otherwise standard black inky formula, but a totally non-standard silicone brush with fewer rows of bristles than your usual wand. The packaging insists that it's "super-long, super-fat, and sex-proof" (a cheeky way to say it'll defy every heavy-hitting, sweaty activity). Intrigued by all of these factors, I took it for a test drive. Below, take a look at my lashes sans mascara.

Urban Decay's Troublemaker Mascara review
@lindseymetrus

My natural lashes are short, stubby, and blond, so I need a formula that's going to give me serious doe vibes. After swiping on a few (okay, six) coats of the UD mascara, I was impressed. It's not that I necessarily needed six coats, but my regular MO is to layer my mascara like no one's business for the lengthiest, most voluminous lashes possible.

Urban Decay's Troublemaker Mascara review
@lindseymetrus

Here are my lashes post-Troublemaker. As you can see, they're quite thick and jet black, just how I like 'em. The length wasn't as sky-high as I usually prefer, but the formula did withstand a rainy commute and didn't flake off in the slightest (a big pet peeve with other formulas), so I'm chalking it up as a win. As for its sex-proof abilities? My mother reads Byrdie, so I'll let you test that for yourself.

Troublemaker hits Sephora, Ulta, select Macy's, and UrbanDecay.com on September 5.

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