Run, Don't Walk: Urban Decay's Discontinuing the Naked Palette

It was a sad day when Urban Decay announced the discontinuation of its hero product: the original Naked Palette. I still remember the day my mom took me to Sephora to buy this palette in high school. I'd just started getting into makeup, and all my friends recommended I get this for my very first palette. It was, like, the It-Girl palette of 2010, full of soft browns and shimmery golds that looked good on all skin tones—a rare find in those days. This palette marked my first foray into eye shadows, and many share the same story, as one was bought every six seconds in 2015, according to Allure.

Glamour notes that since its inception, the Naked Palette racked up over $1 billion with over 30 million palettes sold. Yeah, let that sink in. Forbes once referred to the iconic collection as the "iPhone of Makeup," which couldn't be more accurate because it's hard to find a palette that touches its reputation. In its sad absence, Byrdie editors have come up with a list of shadow kits that are sure to help you fill the void.

Keep scrolling to see some of our faves.

Naked Palette Naked 12 x 0.05 oz/ 1.41 g
Urban Decay Naked Palette $54 $27
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"Saying goodbye to Naked is extremely bittersweet," Wende Zomnir, founding partner of Urban Decay said in a press release shortly after its discontinuation in 2018, according to Glamour. "It was a big moment in our history. It's a little painful to leave your past behind, but it's also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked's memory and honor—just wait and see," she explained.

Although the original champagne-colored neutrals of the original Naked palette will be forever missed, their equally gorgeous successors Naked2 and Naked3 certainly do a great job at creating the same effortless, neutral looks. It's also worth trying out the sizzling hot hues of the Naked Heat palette as well as the brand's Born To Run collection.

Born To Run Eyeshadow Palette 21 x 0.02 oz/ 0.80 g
Urban Decay Born To Run Eyeshadow Palette $49
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Naked Heat Palette Naked Heat 12 x 0.05 oz/ 1.3 g
Urban Decay Naked Heat Palette $54
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Naked2 Palette Naked2 12 x 0.05 oz/ 1.41 g
Urban Decay Naked2 Palette $54 $27
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Naked3 Palette Naked3 12 x 0.05 oz/ 1.41 g
Urban Decay Naked3 Palette $54
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E.L.F.'s Need It Nude offer a great neutral option at a very affordable price.

Need It Nude Eyeshadow Palette
E.l.f. Cosmetics Need It Nude Eyeshadow Palette $10
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Tarte's Amazonian Clay Matte Palette gets it just right, offering a mix of nude and chocolate-y hues with intense payoff, while Too Faced's Chocolate Bar collection includes its very own blend of antioxidant-rich cocoa powder mixed into 16 shades of browns and pinks.

Tartelette(TM) Amazonian Clay Matte Eyeshadow Palette
Tarte Amazonian Clay Matte Eyeshadow Palette $39
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Chocolate Bar Eyeshadow Palette
Too Faced Chocolate Bar Eyeshadow Palette $49
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There's also the velvety-smooth texture of Smashbox's Full Exposure Palette. This mix of matte and shimmer shadows is sure to become one of your new faves.

Full Exposure Palette
Smashbox Full Exposure Palette $52
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Maybelline's Blushed Nudes eyeshadows provide everything you need to go from day to night.

The Blushed Nudes Eyeshadow Palette
Maybelline New York The Blushed Nudes Eyeshadow Palette $12
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Go for gold with Lorac's shimmery and matte shades. They look great on any skin tone and come with a mini Behind The Scenes eye primer to ensure that your shadow won't budge or smudge throughout the day.

lorac makeup palette
Lorac Unzipped Gold Palette $35
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Charlotte Tilbury's Pillow Talk Instant Eye Palette offers a set of pinky-nudes with effortless, buildable texture that will easily take you from day to night.

Charlotte Tillsbury Pillow Talk Palette
Charlotte Tilbury Pillow Talk Instant Eye Palette $75
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Are you a huge Urban Decay fan? Up next, read up on 10 rules every true Urban Decay fan follows

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