Urban Decay's Naked Eye Shadow Palette ($54) has been a staple in beauty lovers' makeup bags since its debut in 2010. This is thanks to the 12 versatile and universally flattering shades that are housed inside. (Shout out to Sin and Sidecar, which are still the only two eye shadows I wear on a daily basis.)
Urban Decay has released half a dozen iterations of its original Naked palette over the past seven years. But we are particularly excited about its newest, completely on-trend version: Naked Heat. If the swatches are any indication, this is probably going to be our new go-to palette. Keep reading to see the 12 new shades joining the Urban Decay Naked family.
The shades in Naked Heat (with fiery names like En Fuego, Dirty Talk, Cayenne, and Ember) range from shimmery pale pinks to hot and heavy maroons. It's a perfect summer sunset in palette form. Which is exactly what Urban Decay Founder Wende Zomnir was aiming for. As she told Allure, "These peachy, burgundy, red-based shadows look good on everyone because they resonate with that warmth that people want to bring out in their skin." If Instagram and YouTube are any indications, Zomnir is right on trend. Warm smoky eyes have been populating our feeds for the last several months, and we're definitely not mad about it.
The best part? The palette isn't UD's only launch. A brand-new limited-edition mini collection is launching right along with it. Three new Vice Lipsticks ($17) with cheeky names like Fuel, Heat, and Scorched will hit store shelves along with two new 24/7 Glide-On Eye Pencils ($20) in shades Alkaline and Torch. All these products follow the palette's lead with glinting, fiery-red tones.
Interestingly enough, this palette took over a year to make. Zomnir calls it "the most crafted, most artisanal of all of the Naked palettes," due to its unique color scheme and emphasis on warmth. "I've never been able to say this about a Naked palette," she continues, "but this is the first Naked palette that satisfies both my need for neutrals and my craving for rich, sexy color." We agree: The burgundy tones are totally current and will transition seamlessly to autumn later this year.
The new palette, along with the rest of the collection, will be available during a pre-sale on Urban Decay's website starting June 12. The entire collection launches for real on June 20, right as we're entering the hottest days of summer. Convenient, no?
Next up, read about the $19 product that everyone in the Byrdie office is wearing.