Urban Decay is a cult status beauty brand, and with cult brands come cult followers. UD devotees aren't casual about their fandom—if you love the brand, odds are your makeup arsenal is chockablock with its iconic eye shadow palettes and eyeliners, high-impact lipsticks, and more.
But owning scores of UD products isn't enough to call yourself a super fan. According to the brand's founder, Wende Zomnir, and UD Global Makeup Artist, Steve Kassajikian, there are certain makeup habits and techniques that you simply must abide by to call yourself a true UD girl.
That's right—we're officially putting your Urban Decay obsession to the test. Would the Queen and King of Urban Decay approve of your makeup game?
Keep scrolling to find out if you follow the 10 essential makeup rules!
Rule #1: They Compulsively Prime and Set Their Makeup
Eye shadow primer, lash primer, face primer, lip primer, setting mists, and powders of all kinds: There’s a reason Urban Decay sells so much of this stuff. True UD girls don’t mess around when it comes to making sure their makeup stays in place all day. According to Zomnir and Kassajikian, an essential UD rule is to prime your lids with the brand’s Eyeshadow Primer Potion ($24) and set your makeup either with the Chill Cooling and Hydrating Makeup Setting Spray ($33) or the All Nighter Long-Lasting Makeup Setting Spray ($33). “The Ultimate Ozone Multipurpose Primer Pencil ($18) is every beauty junkie’s best friend,” Kassajikian adds. “I use it to prime the lips, brows, and T-zone.” And don’t forget lash primer: “It makes a big difference,” Zomnir says.
“Sparkle is for grown-ups—it’s actually flattering!” says Zomnir. Wearing glittery eye shadow is a classic way to rock sparkle Urban Decay–style. Pro tip: “Apply the All Nighter setting spray ($33) to your brush; then dip into the color,” says Kassajikian. “This will give the eye shadow more dimension, and prevent glitter fallout.”
Zomnir and Kassajikian agree: Lip liner is an absolute must in any UD devotee’s daily kit. For definition, line your lips with the waterproof 24/7 Glide-On Lip Pencil ($21); then fill in the entire lip for extra-long wear. “These lip pencils are a perfect base for any gloss or lipstick,” says Kassajikian.
It’s a classic beauty debate: Should you apply foundation first or eye makeup? According to Kassajikian, applying your eye makeup before tending to your complexion is the Urban Decay way. “This allows you to clean up all fallout before perfecting the skin,” he says. “It saves you time and product.”
Rule #5: They Keep Their Contour Simple
The Urban Decay girl keeps her collection of contour products to a minimum. “I don’t believe in using multiple products and shades to contour the face,” says Kassajikian. “What I love to use is the Naked Flushed cheek palette ($34), because it’s an all-in-one product that allows you to create a wearable highlight and contour on a daily basis.” Want to keep it even simpler? Zomnir says the Naked Skin concealer is “the best contouring product!”
Rule #6: They Double Up on Blush and Highlighter
Minimal contour, maximal blush, and highlight: That’s the UD aesthetic. “To create even more dimension on the face, layer two shades of blush and two shades of highlighter,” says Zomnir. For summer, it’s the perfect look.
The perfect UD brow strikes the perfect balance between natural and bold. “Don’t draw on a too-dark, overly sharp brow,” says Zomnir. Instead, define your arches with the Brow Beater Microfine Brow Pencil and Brush ($20), then set it with the Brow Tamer Flexible Hold Tinted Brow Gel ($20). “I shape the brows by lining them first from bottom to top, then filling them using light strokes to give the illusion of hair,” says Kassajikian. If you want to go slightly bolder, Zomnir suggests darkening the tail of your brows a bit after shaping and filling them in. “It adds more drama without making it look overdone,” she says.
True UD girls live to play with new makeup colors and looks. But as a rule, they never debut something new in public until they’ve nailed their technique. “If you want to experiment with a new look or eye color, test it out right before you go to bed,” Zomnir advises. “It gives you a chance to figure it out, and you can wash your mistakes down the drain.”
Not every UD girl is an expert at applying falsies. “Half lashes are magic,” says Zomnir. “They add drama, but they’re easy to apply—foolproof!”
Most importantly, UD fans are nonconformists. “Don’t look like everyone else,” Zomnir reminds us. “Be inspired, but find your own beauty style.”
“Remember,” Kassajikian adds, “there are no rules!”