Stay Calm: Urban Decay's Newest Eye Shadow Palette Is for Sale on Friday

Updated 04/26/18
Product Disclosure
Courtesy of Urban Decay

When Urban Decay announces the launch of a new eye shadow palette, beauty lovers everywhere kind of freak out. (Perhaps not the most eloquent of phrasing, but accurate nonetheless.) And this time, the brand has truly outdone itself—and just in time for pool and swimsuit season, naturally. Enter Urban Decay's brand-new Beached Collection, a shiny four-part launch fully equipped with a brand-new, eight-shade eye shadow palette, three brand-new shades of the cult-favorite Vice Lipsticks, two brand-new shades of the sleek AF 24/7 Glide-On Eye Pencils, and two Beached Bronzing Powders (which are already available here).

Do we have your attention yet?

Technically, the collection launches today (April 25), but the products sadly won't be available for purchase until this Friday, April 27. And yes, we recommend penciling it now because if history repeats itself, we have a feeling the offerings will fly off the shelves and likely sell out—at least once or twice. Craving more? Keep scrolling to see each of the new products and to find out why your beach bag is already thirsting for them. 

The Eye Shadow Palette

Urban Decay Summer in a Palette $34

From turquoise to copper, Urban Decay's summer-themed palette is pretty much everything we've been imagining for our lids this coming season. The eight-shade palette features a punchy mix of mattes and metallics (heavier on the latter) and boasts the brand's trademark attributes like maximum color payoff, durable wear, and no-fuss blendability. 

Available exclusively at Ulta/Ulta.com.

Courtesy of Urban Decay

The Lipsticks

Urban Decay Vice Lipstick in 100 Degrees $17
Shop

The brand's signature Vice Lipsticks are known for their rich, creamy formulation and work-hard-play-harder durability. And despite the three new colors (which are inarguably on the softer side), the trio yields the same expected results. First up, this bright coral number entitled 100 Degrees.

Urban Decay Vice Lipstick in Heatwave $17
Shop

Second, a metallic, rust-colored hue called Heatwave.

Urban Decay Vice Lipstick in Tower 1 $17
Shop

And last but not least, Tower 1, a cheeky and peachy play on words inspired by the brand's local lifeguard tower.  

Available exclusively at Ulta/Ulta.com.

The Liners

Urban Decay 24/7 Glide-On Eye Pencil in Lucky $20
Shop

Ask any liner lover, and we bet they'll tell you Urban Decay's ridiculously smooth glide-on pencils are one of the best, and now, you can (quite literally) get lucky this summer with two new color additions. (Though, this metallic burnt orange is actually a shade the brand is bringing back from the original lineup!)

Urban Decay 24/7 Glide-On Eye Pencil in Goldmine $20
Shop

Plus, in addition to water-resistant wear, the pencils are strategically formulated to gift your lids (which can easily get dry and cranky, especially in the long, hot summer) with hydrating ingredients like vitamin E and jojoba and cottonseed oils. 

Goldmine available at Sephora/Sephora.com, Ulta/Ulta.com, and UrbanDecay.com; Lucky available exclusively at Ulta/Ulta.com.

Are you as excited as we are? You can officially get your hands on the collection this Friday, April 27 (in case you missed it the first time). Let the countdown begin!

Related Stories