11 All-Natural Beauty Brands You Can Find at Ulta

natural products at Ulta

Think you have your favorite beauty destination mapped? Think again: Whether it's Target's incredibly low-key indie beauty selection or the Sephora shopping secrets only employees know, it's probably time to accept that even our regular haunts will always have new territories to explore. (Guess we'll just have to keep shopping then. Sigh.)

Case in point: Given that Ulta is in the business of meeting just about every imaginable beauty need, we probably should have known that it houses quite the selection of natural and botanical-rich brands—great news if you've been aiming to clean up your beauty routine. Hold onto your paycheck because we're about to take one-stop shopping to a whole new level.

Keep scrolling to get the lowdown on Ulta's best natural beauty brands.

Andalou Naturals

fruit enzyme mask
Andalou Naturals Berry Bio-Active Enzyme Mask $15

Andalou's impressive, highly-reviewed range speaks to the power of botanical science—this mask, for example, uses fruit enzymes to gently exfoliate dead skin cells and reveal a visibly brighter complexion underneath.

Burt's Bees

burt's bees lip gloss
Burt's Bees Lip Gloss $9

You know and love the brand for its nourishing lip balms, but we don't think Burt's Bees' extensive range of other products gets the buzz that it deserves. Take this gloss, for example, which utilizes sunflower oil and the brand's signature beeswax to hydrate lips and keep them shiny for hours.


ecotools retractable face brush
EcoTools Retractable Face Brush $6

When we're doubling-down on natural beauty, generally our focus falls on anything with an ingredient label—leaving tools like makeup brushes overlooked. EcoTools's range is crafted from recyclable, cruelty-free wood and fibers. And don't let the wallet-friendly price tag fool you: They're high-quality and so, so soft.

Skyn Iceland

hyrdocool firming eye gels
Skyn Iceland Hydro Cool Firming Eye Gels $18

Iceland isn't just one of the world's buzziest travel destinations—it's also a treasure trove of skincare secrets. Skyn Iceland utilizes the country's most results-driven botanical ingredients like algae and arctic cranberry. These cooling eye gels even contain glacial water, and they're a Team Byrdie fave for banishing puffy eyes in five minutes flat.

Key Ingredients

Arctic cranberry is rich in antioxidants and essential fatty acids. It fights free radicals, brightens skin, and prevents signs of aging.

Juice Beauty

illuminating primer
Juice Beauty Phyto-Pigments Illuminating Primer $36

Juice Beauty's reputation for top-notch formulas is more than well-deserved. This primer is a Byrdie favorite, as it's formulated without silicones (a rarity for makeup primers!) and it uses powerful botanical extracts to illuminate and moisturize the skin—in addition to keeping your look on lock, of course.


coconut body glos
Kopari Coconut Body Glow $28

This coconut oil–centric brand is universally beloved by Team Byrdie thanks to quality ingredients and an undeniable vacation vibe. Consider this shimmery oil spray, which packs your skin with moisture and makes it glisten. (Psst: Dab a little on your collarbones for a believably sun-kissed look.)


curl enhancing smoothie
SheaMoisture Curl Enhancing Smoothie $14

Formulated specifically to treat and enhance natural texture, SheaMoisture's wallet-friendly formulas are a must for those who are looking to breathe new life into their thick curls. Deep hydration is a non-negotiable here thanks to a powerful blend of oils, shea butter, and plant proteins found in every product.

Pür Cosmetics

mineral foundation
Pür Cosmetics 4-in-1 Pressed Mineral Powder Foundation SPF 15 $30

This isn't your average mineral makeup—Pür prides itself on mess-free, lightweight formulas that are great for the complexion to boot. This SPF-fortified foundation is one of the brand's biggest best-sellers thanks to ample coverage with a finish that still feels like your own skin.

Mad Hippie

antixoidant facial oil
Mad Hippie Antioxidant Facial Oil $25

Mad Hippie specializes in simplified natural skincare. The brand's oils and serums are especially popular, and we're partial to this powerful blend of antioxidants. It's packed with nourishing oils such as argan and sunflower seed, as well as a ton of vitamin C.

Au Naturale

au naturale
Au Naturale Completely Covered Creme Concealer $28

Natural complexion products are hard to nail, but this creamy, blendable concealer is formulated without synthetic preservatives, parabens, or animal bi-products. Like the brand's other offerings, it's completely cruelty-free and vegan, too.

W3ll People

w3ll people bio tint
W3LL People Bio Tint Multi-Action Moisturizer with SPF 30 $30

An environmentally-friendly, plant-based, vegan tinted moisturizer with SPF 30 sounds too good to be true, but W3ll People makes it a reality. The formula is collagen-boosting and brightening, providing lightweight coverage and plenty of sun protection.

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