Think you have your favorite beauty destination mapped? Think again: Whether it's Target's incredibly low-key indie beauty selection or the Sephora shopping secrets only employees know, it's probably time to accept that even our regular haunts will always have new territories to explore. (Guess we'll just have to keep shopping, then. Sigh.)
Case in point: Given that Ulta is in the business of meeting just about every imaginable beauty need, we probably should have known that it houses quite the selection of all-natural brands—great news if one of your New Year's resolutions is to clean up your beauty routine. Hold onto your paycheck, because we're about to take one-stop shopping to a whole new level.
Keep scrolling to get the lowdown on Ulta's best natural beauty brands.
Andalou's impressive, highly-reviewed range speaks to the power of botanical science—this mask, for example, uses pumpkin enzymes and vitamin C to gently exfoliate dead skin cells and reveal a visibly brighter complexion underneath.
You know 'em and love 'em for their nourishing lip balms, but we don't think Burt's Bees' extensive range of other products gets the buzz that it deserves. Take this rollerball, which utilizes a powerful antibacterial essential oil blend to obliterate and treat zits in a matter of hours.
When we're doubling-down on natural beauty, generally our focus falls on anything with an ingredient label—leaving tools like makeup brushes overlooked. EcoTools's range is crafted from recyclable, cruelty-free wood and fibers. And don't let the wallet-friendly price tag fool you: They're high-quality and so, so soft.
One of our very favorite labels of the ingestible beauty craze, Fountain is all about skin elixirs that transform the complexion from the inside out, thanks to quality-sourced natural ingredients in high concentrations. The Beauty Molecule, for example, contains as much Resveratrol (a potent antioxidant) as 26,000 red grapes, and a heavy dose of moisturizing hyaluronic acid to boot. Oh, and the packaging is gorgeous.
Ever since Jessica Alba expanded The Honest Company to include makeup and skincare last year (and as of August, hair), we've been hooked—Alba told us at launch time that she went to painstaking lengths to ensure that every product is effective as it is natural, and that effort shows. Hero products include the Truly Lush Mascara and Lash Primer Duo ($22), as well as the do-it-all Magic Balm, which is a handbag essential.
Speaking from vast experience, finding naturally-formulated hair products that actually get the job done (read: Don't leave weird residue) is no easy task. John Masters Organics is one of the few ranges that delivers across the board—all while smelling just lovely.
Juice Beauty's reputation for top-notch formulas is more than well-deserved. This primer is a Byrdie favorite, as it's formulated without silicones (a rarity for makeup primers!), and it uses powerful botanical extracts to illuminate and moisturize the skin—in addition to keeping your look on lock, of course.
Dermaceutical science and plant philosophy collide in this professional-grade collection. Take this cane sugar cleanser, which is fortified with peptides and botanical extracts to visibly reduce fight fine lines and uneven texture. (It boasts a unanimous five-star rating from Ulta shoppers.)
Formulated specifically to treat and enhance natural texture, SheaMoisture's wallet-friendly formulas are a must for those who are looking to breathe new life into their thick curls. Deep hydration is a non-negotiable here, thanks to a powerful blend of oils, shea butter, and plant proteins found in every product.
This isn't your average mineral makeup—Pür prides itself on mess-free, lightweight formulas that are great for the complexion, to boot. This SPF-fortified foundation is one of the brand's biggest bestsellers, thanks to ample coverage with a finish that still feels like your own skin.
Next, check out the amazing indie brands you can find at Target.