We Tried the 10 Most Popular Ulta-Brand Beauty Products

What would the budget beauty girl do without Ulta? We have a sincere appreciation for the crowd-pleasing beauty retailer, which does its best to make sure our product addiction is satiated without completely ruining our budget. (Even top makeup artists are in love with Ulta. Click here to see what five celebrity MUAs would buy there with $25.)

But what about Ulta's own product line? We've talked about how underrated Sephora-brand products are, so we were interested to see if the same goes for Ulta's affordable in-house collection. We gathered a group of discerning beauty gurus from our office, women who have no patience for low-quality makeup, to review the top 10 best-selling makeup products from the Ulta range. Some hit it out of the park, and others not so much. Want to know which Ulta-brand products we love most? Keep scrolling to read our honest Ulta makeup reviews.