15 Cool New Ulta Launches to Help You Cope With Summer Ending

In the eyes of the beauty-obsessed, there’s no such thing as too many visits to the new-arrivals pages of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We’ll look into seeing someone about that, but in the meantime, we’ll stick to retail therapy.

After all, online shopping is the quickest way to satiate our wildest beauty cravings. This rings especially true when it comes to Ulta, the beauty mecca known for offering both prestige brands and drugstore products. Since we consider ourselves seasoned virtual shoppers, we thought we should share with you the recent fresh finds we’re dying to get two-day shipping on. Keep scrolling to see the most recent arrivals at Ulta.

Nars Climax Mascara $24

Nars constantly treads on suggestive ground with provocatively named products, and its latest launch, Climax Mascara, is no exception. A fat, fluffy wand expertly lifts each individual lash, coating them with a whipped, clump-free, inky formula you can easily build upon for even greater volume.

Burt's Bees Cleansing Oil $5

There's a common fear of using cleansing oils if you have oily or acne-prone skin, but the formula of a cleansing oil actually helps balance the skin's pH, largely benefitting acne-prone skin which is aggravated by high levels of acidity. It's also incredible for dry skin, as it leaves behind a moisturizing layer of oil that nourishes parched cells. For an affordable, gentle option, try this coconut and argan oil–infused blend from Burt's Bees.

Elemis Peptide 4 Eye Recovery Cream $49

Elemis's proprietary Peptide4 complex helps to balance and revitalize tired, dull under-eyes, while a blend of oils restores moisture levels and smooths fine lines. It's cooling on contact, perfect for early mornings when the delicate skin around your eyes could use a major pick-me-up. 

Dyson Supersonic Hair Dryer $400

The hair dryer heard 'round the world (for its rave reviews, not the sound of its gentle motor) is now available at Ulta. It has three speeds and magnetic attachments (a diffuser, smoothing nozzle, and concentrator), plus it's super lightweight and doesn't get too hot, so you can rest assured your strands will be safe from heat damage. All this and your drying time will be cut in half (if not more) from what you're used to with other dryers.

Blackdrop Charcoal Brightening Primer
Smith & Cult Blackdrop Charcoal Brightening Primer $32

Cool nail polish brand Smith & Cult makes equally cool makeup products, and as it turns out, its skincare is pretty noteworthy too. The brand's latest conquest, Blackdrop Charcoal Brightening Primer, is a water-based gel charcoal formula that absorbs oil while plumping and smoothing the skin, serving as an excellent base-perfecter pre-foundation. 

Drybar Mr. Incredible The Ultimate Leave-In Conditioner $26

Think of this as an adult detangling spray. On damp hair, spritz this açai-, coconut milk–, and biotin-infused lotion, comb through, and style per usual for soft, silky strands.

Ahava Dunaliella Peel Off Mask $45

Ahava is famous for its mud- and mineral-based skincare sourced from the Dead Sea, which is actually rich in skin-loving ingredients. Its newest mask is full of Dead Sea Dunaliella salina algae, a natural form of retinol, to help diminish fine lines. Its also got bamboo charcoal to draw out impurities before you peel them away.

Perricone MD High Potency Classics Face Firming Serum $99

Previously called Formula 15, this serum is a potent blend of glycolic acid (for exfoliation) and thioctic acid (an antioxidant) to smooth, firm, and brighten the skin.

Flesh Fleshcolor Starshine Eyeshadow Palette $38

This palette is full of royal, out-of-this-world hues. Create prestigiously galactic eye looks with deep purples, slate, silver, and rusty pink that shimmer so bright you can view them from a satellite. 

Bioré Baking Soda Micellar Water $10

At just $3, Bioré's new baking soda–infused cleansing water helps draw dirt and impurities out of pores while breaking down even the longest-lasting makeup, a dream for combination and regular skin types alike (no water necessary). 

Oars + Alps Wake Up Eye Stick $21

Like a shot of espresso for tired under-eyes, this roller-ball eye serum wakes up and rejuvenates thin, tired skin with the power of skin-smoothing Persian silk tree and caffeine.

UFO Activated Masks-Call It a Night Treatment
Foreo UFO Activated Masks Call It a Night Treatment $10

The creators of the popular handheld motorized cleansing tool, the Foreo Luna, have a genius mask system, too. The UFO mini is another motorized tool from the brand that helps increase the benefits of masks coupled with LED light therapy, heat, and sonic pulses to soften the skin and propel the ingredients even deeper into the skin. Pair it with Foreo's new Call It a Night Mask made with ginseng to revitalize and olive oil to nourish and hydrate. Attach to the UFO and then apply to clean, dry skin for 90 seconds.

Nudestix Soft & Smokey Palette by Melissa Alatorre $59

This new palette from Nudestix and influencer Melissa Alatorre has been this editor's end-of-summer favorite. It's a mix of pretty champagnes, taupe, and chocolate brown eye colors, as well as a rose and deep plum-crimson lip and cheek color. No brushes needed. Just apply straight from the pencil and blend with your fingers for an effortless look no matter where you're headed. (Oh, and there's also a sharpener included in every tin so you can get the best out of your pencil every time.) 

ColourPop Brow Boss Pencil $6

Affordable, high-powered-cosmetics brand ColourPop just launched a retractable micro brow pencil in nine different shades for perfectly feathered brows.

Flower Beauty Blush Bomb Color Drops $10

Create a natural-looking, pretty flush on your cheeks with these liquid blush drops. Grab a stipple brush and use small circular motions to distribute the color along the apples of the cheeks and up into the temples.

Next up: Big news—this hugely popular brand is coming to Ulta stores.

Related Stories