Ulta's October Launches Are Insanely Good; Here Are Our Favorites

Updated 07/08/19

In the eyes of the beauty obsessed, there’s no such thing as too many visits to the new-arrivals pages of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We’ll look into seeing someone about that, but in the meantime, we’ll stick to retail therapy. After all, online shopping is the quickest way to satiate our wildest beauty cravings. This rings especially true when it comes to Ulta, the beauty mecca known for offering both prestige brands and drugstore products. Since we consider ourselves seasoned virtual shoppers, we thought we should share with you the recent fresh finds we’re dying to get two-day shipping on. Keep scrolling to see the most recent arrivals at Ulta.

Skull Lip Balm Mint Black
Rebels Refinery Skull Lip Balm Mint Black $6
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Just in time for Halloween, this lip balm (that sort of resemble a spooky Eos, no?) will keep your lips hydrated with coconut oil, vitamin E, and just a touch of peppermint tingle.

CLOUD Eau de Parfum
Ariana Grande Cloud Eau de Parfum $40
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Though we're not entirely sure why Ariana Grande is fond of clouds (she and fiancé Pete Davidson have a matching cloud tattoos on their fingers), we're guessing her relationship has her feeling like she's floating on one. This light, airy fragrance elicits the same light-as-air feel, with notes of crème de coconut, vanilla, and praline.

Pérsona Cosmetics Color Theory Eye Kit $38
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YouTuber Sona Gasparian created these stunning kits to help enhance your natural eye color. Available in copper and pink, these five-shade palettes (copper is a mix of matte and shimmer, pink is all-matte) come with a waterproof eyeliner and fluffy eye shadow brush so you can create a dynamic eye look no matter where you are. Available October 17 at Ulta.

Her Eau de Parfum
Burberry Her Eau de Parfum $121
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Inspired by the London attitude, this blend of deep berries, jasmine, and musk imbues the juxtaposition of tenacity and softness you'll find in the city streets.

Miracle Blow Dry Glossing Shampoo
It's a 10 Miracle Blow Dry Glossing Shampoo $24
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At-home blowouts are fairly painstaking, and frequently going to the salon breaks the bank, but this shampoo from It's a 10 aims to replace all of that. Fortified with Inca oil, when combined with the power of your blowdryer (no round brush needed), your hair will be shinier, more voluminous, and less prone to breakage.

Concrete Glitter Nail Polish Collection
Essie Concrete Glitter Nail Polish Collection $9
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Named "Concrete Glitter" to emulate especially late nights out on the town in the city, this sparkly collection of six metallic and jewel-tone shades features crushed glitter for a bit of texture. It's unexpected, much like a 2 a.m. excursion.

Past Curfew Handcrafted Vegan Soap
FinchBerry Past Curfew Handcrafted Vegan Soap $10
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Have you ever seen a cooler bar of soap? Finchberry's vegan bars are made with all-natural, intoxicating ingredients for a colorful sensorial experience minus the drying, irritating side effects you'll get from other variations.

Limited Edition Fleshpot Eye & Cheek Gloss - Enchantment
Flesh Limited Edition Fleshpot Eye & Cheek Gloss $20
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Flesh Beauty's juicy, shimmery eye and cheek gelée is now available in candy-apple red with flecks of silver pigment. The holidays are calling, and this sheer, transformative gloss is ready to answer.

OUI Eau de Parfum
Juicy Couture Oui Eau de Parfum $65
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Summer may be over, but you can carry the season's fresh, carefree vibes deep into fall with Juicy Couture's fruity Oui fragrance. Notes of watermelon, honeysuckle, pear, and base notes of wood and amber marry tart sweetness with virility. It's lightweight yet impactful.

2 HR Express Self Tanning Mousse Dark
Loving Tan 2 HR Express Self Tanning Mousse Dark $60
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Sunless tans are nice, but fast sunless tans are even better. This express variation from Loving Tan is met with rave reviews praising its dark, even color. However, if you want an even deeper result, shoppers recommend applying before bed and letting the color develop while you sleep.

Clear Complexion Blemish Armor
Almay Clear Complexion Blemish Armor $12
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Sometimes covering a blemish with concealer is particularly tricky, especially if it resembles more of a wound and isn't completely flat. This clear gel from Almay aims to fix that by creating a thin sealant over breakouts to help smooth the surface. It's also packed with salicylic acid to treat and reduce the size of the breakout while it covers.

Curlipops 1 1/2'' Jumbo Tourmaline Ceramic Wand
Bed Head Curlipops 1 1/2'' Jumbo Tourmaline Ceramic Wand $30
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Create full, bouncy, beachy waves with this large-barrel iron created by Byrdie-loved tool brand Bed Head. The wand can reach 400 degrees, if desired, and is made with tourmaline ceramic technology to protect the hair and distribute heat evenly. Also, because there's no wand, you'll also get a heat-resistant glove to protect your fingers while you wrap your hair.

Up next, take a look at the best Sephora launches of the month.

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