14 Shiny New Ulta Launches to Snatch Up Before They're Gone

Updated 10/11/17

In the eyes of the beauty obsessed, there's no such thing as too many visits to the new-arrivals page of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We'll look into seeing someone about that, but in the meantime, we'll stick to retail therapy. As far as we're concerned—and we think all modern-day beauty fans would agree—online shopping always manages to grant instant satisfaction to our wildest beauty cravings.

This rings especially true for Ulta, the beauty mecca known for offering prestige brands and drugstore deals alike—and it never disappoints. Since we're such frequent virtual shoppers, we thought we should share with you the recent fresh finds we're dying to get two-day shipping on.

Keep scrolling to see the most recent arrivals you can shop at Ulta.

ColorStay Brow Mousse
Revlon ColorStay Brow Mousse $12
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The past few years have brought with them an array of brow products, from pomades to powders to pencils. Now, meet brow mousse: It's a whipped formula that gives off the look of thicker, fuller arches in just a few swipes of the wand.

Written In the Stars Glitter & Glow Liquid Eyeshadow Set
Stila Written in the Stars Glitter & Glow Liquid Eyeshadow Set $25
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Practice your holiday sparkle with these glittery liquid eye pens from Stila, available in silver, bronze, and copper. You’re bound to strike gold when you arrive on the scene with your lids dressed up in these dazzling metallics.

Invisiblewear Brunette Dry Shampoo
Paul Mitchell Invisiblewear Brunette Dry Shampoo $18
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Finding the right dry shampoo for dark hair can be a tough battle to win, but Paul Mitchell’s new brunette offering is made especially for dark hair to end what may seem like a never-ending hunt. It’s got a sweet, light fragrance that refreshes second- or third-day hair (okay, who are we kidding—fourth-day hair too) while also granting extended life to your precious blowout.

Milk Peel FlashMasque Facial Sheet
Patchology Milk Peel FlashMasque Facial Sheet $8
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Sheet masks are a lazy girl’s dream—no need to spend time layering serums or going through a whole hydrating routine—just pop it on, relax, and remove. And if you’re the type of low-maintenance person who loves a one-step product, you’ll fall hard for this new sheet mask peel: Fortified with lactic acid to remove dead, dull skin, this fast-acting five-minute sheet does all the heavy lifting while you catch up on your DVR. Those with sensitive skin, fear not—lactic acid is inherently gentle, but this mask also has coconut and soy milk to soothe skin while it works.

Conceal + Perfect 2-in-1 Foundation + Concealer
Milani Conceal + Perfect 2-in-1 Foundation + Concealer $10
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Big news: Milani just launched a ton of new products, from setting sprays to highlighters, all at super-affordable price points. We have our eyes zeroed-in on this two-in-one foundation and concealer, a high-coverage blend that’ll save you time in the morning and hide discoloration and blemishes in one step.

Silver Chrome 1-1/4
Hot Tools Silver Chrome 1-1/4" Curling Iron $50
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Hot Tools curling irons are somewhat of a hairstylist and beauty fan staple—walk into any salon and you’ll probably find one of their trusty rods being wielded. This month, the brand has launched a new collection of chrome edition curling irons in silver, gold, blue, and pink pairings.

Love OPI XOXO Nail Lacquer Collection
OPI Love OPI XOXO Nail Lacquer Collection $11 $10
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Love is in the air with OPIs new line, the Love Collection. Between romantic pearlescent shades of candy apple red, baby pink, and royal purple, it’s hard not to fall for the whole collection.

Ombre Hypnose Stylo Shadow Stick Matte Metallics
Lancôme Ombre Hypnose Stylo Shadow Stick Matte Metallics $25
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No eye shadow brush? No problem. Apply this creamy eye crayon anywhere for an instant wash of shimmery color to liven up your lids.

Miracle Defrizzing Cleansing Conditioner
It's A 10 Miracle Defrizzing Cleansing Conditioner $25
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The OG It’s a 10 Leave-In Miracle product is synonymous with smooth, silky hair, so we can only expect the same ultra-hydrating effects from its new cleansing conditioner for curly girls. Perfect for no ‘poo days, you can rinse your coils with this lightweight treatment to de-frizz and re-shape your curl pattern.

All That Shimmers - Only at ULTA
It Cosmetics All That Shimmers Brushes for Ulta $58
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It Cosmetics brushes are the kind of brushes you want to clean regularly—they’re so high-performing, leaving them caked with makeup would be a crime. In advance of the holidays, they’ve come out with an exclusive-to-Ulta set of silver glitter brushes to make every time you apply your makeup feel like a party.

The Wrap Party Styling Wand
Drybar The Wrap Party Styling Wand $165
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Going clamp-free may give you pause, but DryBar’s made it easier than ever with this tapered rod. The cone shape guides you to wrap your roots at the thickest end and continue down towards the base of your strands for voluminous beachy waves.

Drunk On Youth Eau de Parfum
Drunk On Youth Eau de Parfum $85
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Inspired by the streets of New York City (specifically Crosby street), top notes of honeysuckle and apple come together to create the fresh scent of young love in the Big Apple.

Cricket Gossip Hair Ties & Bobby Pins $9
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We all know that somewhere exists an abyss where all of our hair ties and bobby pins get sucked in with vacuum force, never to be found again, but this travel-friendly tin’s purpose is to keep them within arm’s reach at any point in time.

Apres Ski Glow Collection: Glow Face Palette
Becca Apres Ski Glow Collection: Glow Face Palette $54
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Becca, the reigning queen of highlighters has done it again with its winter edition highlighter palette. The weather may be getting colder (eventually? Any moment now?), but your glow can remain with three different shades of highlight, two luminous bronzers, and a vibrant blush you’ll want to keep handy year-round.

Which one are you going to shop first? Please tell us below!

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