13 New Ulta Launches Byrdie HQ Would Actually Spend Money On

There are a lot of good ones this month

Updated 11/02/18

In the eyes of the beauty obsessed, there’s no such thing as too many visits to the new-arrivals pages of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We’ll look into seeing someone about that, but in the meantime, we’ll stick to retail therapy. After all, online shopping is the quickest way to satiate our wildest beauty cravings. This rings especially true when it comes to Ulta, the beauty mecca known for offering both prestige brands and drugstore products. Since we consider ourselves seasoned virtual shoppers, we thought we should share with you the recent fresh finds we’re dying to get two-day shipping on. Keep scrolling to see the most recent arrivals at Ulta.

Aveeno MaxGlow Infusion Drops $20

Perfect for dipping temperatures, this hydrating serum utilizes Aveeno’s proprietary soy complex to help even skin tone and refine texture. The infusion of kiwi also helps moisturize your skin for 48 hours, igniting that coveted lit-from-within glow.

Bioré Blue Agave & Baking Soda Detox Mask $8

Intended for combination skin, this creamy mask uses baking soda and blue agave to deep-clean pores while offering a cooling effect long after your rinse.

Beautyblender Power Pocket Puff $15

Slip your fingers into this teardrop-shaped tool for flawless, airbrushed powder application. It’s double-sided: the plush, pink surface pats powder onto makeup to set and bake while the opposite tan suede side is meant for touching up and re-blending any areas in need.

Lancôme Prep & Hydrate Primer $35

Primer can be a turnoff for those with dry skin, but this iteration moisturizes and plumps the complexion with hyaluronic acid and rose essence while brightening dullness with an infusion of pearl pigments.

Bumble & Bumble Glimmer Finishing Spray $17

We’re already seeing winter’s hottest trend, glitter, everywhere. As Byrdie editor Amanda demonstrated recently, a touch of sparkle in the hair also makes for an eye-catching statement without looking cheap or juvenile. Case in point: This new glimmer spray from Bumble & Bumble, which imparts a twinkly sheen onto strands—no stickiness involved. It’s available in silver, gold, and rose gold so you can switch up your look according to your mood.

L'Oréal Age Perfect Hydra Nutrition Paraben Free Honey Eye Gel $25

Honey is packed with antioxidants, important anti-aging agents that fend off skin-depleting free radicals. This unique rollerball wand de-puffs as it deposits manuka honey and nourishing oils to smooth and brighten the delicate under-eye area in as little as eight weeks.

Mario Badescu Lip Balm $8

Just like the efficacious, affordable products you're used to from Mario Badescu, the brand's more recent launch, a lip balm, is packed with coconut oil, sweet almond oil, shea butter, and cocoa butter, all of which melt into the skin for impossibly smooth, hydrated lips for hours to come.

Neutrogena Rapid Wrinkle Repair $26

Retinol is historically expensive, especially the prescription iteration, but this formula from Neutrogena is loaded with retinol SA, a more potent blend of vitamin A to help deliver better, faster results. Its carrier oil also helps nourish the skin and keep it hydrated without the greasy aftermath.

Pulleez Silver Stud on Black Elastic Ponytail Holder $13

Diana Wright, founder of Pulleez, developed these crease-free, tangle-free hair ties when she needed to quickly pull back the hair of models backstage. Just place the loop around your ponytail and press the toggle to move up and tighten. When you're ready to remove, press the toggle again and slide down to release. Pulleez ties come in several designs and metallic hues.

Urban Decay Naked Cherry Vault $100

Urban Decay's latest collection, Naked Cherry, is full of toasted magenta shades, light pinks, browns, and glimmering peach and champagne hues. In this set, you'll get an eye shadow palette, two eye pencils in black and copper, and three lip colors in rosy pink, deep burgundy, and peach-beige. 

Garnier SkinActive Micellar Cleansing Water All-in-1 Cleanser & Makeup Remover $9

Garnier recently told us at a press preview that whole households are so in love with this cleansing micellar water, they now sell it in a 700 ml bottle so you won't run out as quickly. It attracts dirt, oil, and makeup like a magnet (including mascara) without the need to rinse.

Yes To Charcoal Love Masking Kit $10

Can't decide which Yes To charcoal mask you want to try first? With this $10 kit, you don't have to choose. Inside, you'll get a peel-off mask, a sheet mask, a bubbling paper mask, and a mud mask with a dual-ended applicator tool so you can detox with all four mediums.

Olay Eyes Brightening Eye Cream $30

Dark circles can't compete with this vitamin and peptide-rich eye cream. Peptides help to plump the surface of the skin while B, C, and E vitamins and a light-reflecting complex work to brighten the area.

Related Stories