15 Brand-New Ulta Launches We Can't Wait for You to Try

In the eyes of the beauty-obsessed, there’s no such thing as too many visits to the new-arrivals pages of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We’ll look into seeing someone about that, but in the meantime, we’ll stick to retail therapy.

After all, online shopping is the quickest way to satiate our wildest beauty cravings. This rings especially true when it comes to Ulta, the beauty mecca known for offering both prestige brands and drugstore products. Since we consider ourselves seasoned virtual shoppers, we thought we should share with you the recent fresh finds we’re dying to get two-day shipping on. Keep scrolling to see the most recent arrivals at Ulta. 

Really into bath time? Snap a picture of your tub sesh and use the hashtag #seriousbathersclub for a chance to be featured on our Instagram page.