Alert: Ulta Just Dropped a Bunch of Cool New Launches

Updated 04/17/19

In the eyes of the beauty obsessed, there's no such thing as too many visits to the new-arrivals pages of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We'll look into seeing someone about that, but in the meantime, we'll stick to retail therapy.

After all, online shopping is the quickest way to satiate our wildest beauty cravings. This rings especially true when it comes to Ulta, the beauty mecca known for offering both prestige brands and drugstore products. Since we consider ourselves seasoned virtual shoppers, we thought we should share with you the recent fresh finds we're dying to get two-day shipping on. Keep scrolling to see the most recent arrivals at Ulta.

Dose of Colors Matte Liquid Lipstick $18
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Dose of Colors was a relatively under-the-radar brand until makeup artist Ariel Tejada put it on Kim Kardashian West. Then, the coveted Soft Touch shade he used promptly sold out, as Kardashian/Jenner-used products often do. You can buy this shade once again on the Dose of Colors website (though there's a limit of two per customer) but if you want to try the shades IRL, the liquid lipstick variation is now sold at Ulta.

Benefit Badgal Bang Volumizing Mascara $24
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Benefit's latest buzzy mascara is literally out of this world—it's filled with aero-particles, some of the lightest-known materials derived from space technology for lifted, gravity-defying lashes with major volume.

St. Tropez Gradual Tan Pre Shower Mousse $20
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Maybe you don't have patience for self-tanner like myself. It's a process, to say the least, and white bed sheets are a total non-negotiable. But before you write it off, allow us to introduce you to St. Tropez's new Gradual Tan Pre Shower Mousse. Apply it with your hands (no mitt necessary) before you hop in the shower, wait one minute, then go about your cleansing routine as usual. Over the next eight hours, color will begin to develop, and the more you use it, the more color you'll build. It's genius and every lazy girl's dream.

Sugar Kitten Mask
Memebox Sugar Kitten $23
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Remember Disco Kitten? (Of course you do). Memebox's silver peel-off mask was and still is an Instagram sensation. But now it's time to meet its sister social media bait, Sugar Kitten, a holographic, opalescent peel-off mask that brightens and hydrates while boosting elasticity in the skin. 

Frédéric Fekkai One to Go $34
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Designed for all hair types, this single-pack hair mask can be applied to either wet or dry strands for more hydration and nourishment.

Maybelline Gigi Hadid Jetsetter Palette $30
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Exclusively sold at Ulta, this limited-edition palette hosts the bulk of your makeup routine, including two concealers, two lip balms, four eye shadows, one blush, one matte bronzer, one highlighter, and one mascara. Consider your makeup bag infinitely less jumbled.

Platinum Luxe One Leave-In
Kenra Platinum Luxe One Leave-In $25
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Enriched with "precious gold," this leave-in spray provides slip and shine for use both before and after styling. Use sparingly, though—it's pretty rich, so you'll only need a few sprays, especially if you have thin hair.

Smashbox Photo Edit Eyeshadow Trio $22
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You'll no longer have to navigate daunting eye shadow palettes with endless offerings in search of the perfect shades: This trio is expertly crafted for a contoured eye look with complementary shades, one of which is made larger in the anticipation that it'll be used the most.

Redken All Soft Mega Mask $29
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Infused with a superfood nutri-complex of cactus extract, aloe vera and Sacha Inchi oil, this deeply hydrating mask lasts through three washes. 

Soap and Glory Peach Pout Completely Balmy Lipstick $12
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This balmy lip color is already such a hit, it's currently sold out on Ulta's website. Available in three peachy shades, its creamy color lasts all day, just the opposite of what you'd expect from a balm. It's also got a sweet peach fragrance that's sinfully addictive. Can't wait for the re-stock? Try the brand's new double-sided lip pencil to contour your lips and fill out your pout.

Bioré Baking Soda Acne Cleansing Foam $8
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Celebrity dermatologist Joanna Vargas says baking soda is amazing for cleaning out clogged pores, but you can skip the DIY with this baking soda foaming cleanser packed with salicylic acid that form a heavy-hitting defense against blackheads and breakouts.

Mario Badescu Rose Hips Mask $20
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Increase skin luminosity and youthfulness with Mario Badescu's latest rose and lemongrass-infused mask, chock-full of antioxidants for your most radiant glow yet.

MAC Lip X 9: Future Emotions / Jeremy Scott $35
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Drawing inspiration from street music, boomboxes, mix tapes, and creative musical expression, Jeremy Scott collaborated with MAC to create a line of "manic color" products that come by way of music-inspired packaging. This lip palette is a made to look like a cassette tape and hits all the high notes.

Thirsty for more fresh launches? Check out Target's latest buys.

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