In the eyes of the beauty obsessed, there's no such thing as too many visits to the new-arrivals pages of our favorite shopping sites. We may or may not even have a few bookmarks dedicated to such a pastime. (What can we say? We're obsessed!) We'll look into seeing someone about that, but in the meantime, we'll stick to retail therapy.
After all, online shopping is the quickest way to satiate our wildest beauty cravings. This rings especially true when it comes to Ulta, the beauty mecca known for offering both prestige brands and drugstore products. Since we consider ourselves seasoned virtual shoppers, we thought we should share with you the recent fresh finds we're dying to get two-day shipping on. Keep scrolling to see the most recent arrivals at Ulta.
Algenist has done something with retinol serum that's never been done before: encapsulated its vegan retinol in green algae to protect and enhance its efficacy. It's so gentle you can even use it twice daily for smoother skin with improved elasticity.
Sometimes your standby dry shampoo just doesn't deliver enough lift, which is why this new volumizing powder from Bosley Professional Strength is the perfect happy medium. It's got activated bamboo charcoal to "clean" the hair while it absorbs oil and removes impurities, and tapioca starch to give the illusion of fuller, thicker hair.
The holographic makeup craze isn't dying down anytime soon, so we might as well finally embrace it. But even if unicorn tears aren't your beat, these new glosses from CoverGirl offer a fun opalescent sheen in eight eye-catching shades that may turn you into a convert. Wear them alone or on top of your favorite lip color for non-sticky definition.
The original Instyler launched 10 years ago, providing a way to get the look of a blowout at home with one tool, and this month, on April 22, it's launching a revolutionary new airless tool, which harnesses the power of a heated revolving barrel that spins at over 150 revolutions per minute to deliver maximum straightening power as it glides down the hair. At the same time, the natural boar and ionic bristles polish strands for a shiny finish. Cancel your blowout appointment—you're covered.
Everyone's favorite oat milk dry shampoo now comes in actual shampoo form, so you can enjoy the benefits both in the shower and out. It's the perfect choice for women with dry hair and sensitive scalps, symptoms we all often fall victim to in the winter. (Summer, are you here yet?)
Two EOS lip balms are always better than one, especially in the case of this duo. In it, you'll get organic Wintermint Lip Balm with nutrient-rich marine botanicals and an iridescent lilac lip balm that changes colors after application to your own custom shade.
This dual-chamber dispenser has both a dark spot–correcting serum that regulates melanin production as well as a lightening lotion to smooth the skin. It's a one-two punch for a more even, translucent complexion.
Joy in a bottle has been found in this plant-powered, quartz-infused fragrance (the latter of which is said to be a healing stone), with notes of vanilla, coconut, and tuberose to boost your mood with each spritz.
The underarm area is generally one of frustration. We're constantly trying to undo things, whether it be hair growth, odor, or razor burn. Consider those last two ticked off your list now that Completely Bare has launched a coconut oil–infused deodorant to smooth and soften the skin. It's also got plant extracts to help inhibit hair growth and prevent inflammation. But for the first item on your list, check out the brand's ouchless wax kit.
Inspired by Urban Decay's best-selling highlighter shade, Sin, this palette of three long-lasting highlighters and blushes will last you long into the wee hours of the morning or whichever sinful route your evening takes you down.
Maybe your lipstick bled outside your lip line, or maybe your mascara decided to leap from your lashes and onto your lids. Whatever the makeup mishap may be, this pen is filled with a clear solution to quite literally erase any traces of product gone awry with just a few swipes or dabs.
Fortified with ultra potent Dead Sea mud (the most mineral-rich mud on earth), this skin-clearing mask absorbs excess oil and unclogs pores for a noticeably more even complexion after just one use. It's also got magnolia bark extract to kill acne bacteria and take down inflammation, a serious weapon against stubborn breakouts.