Breaking: You'll Soon Be Able to Shop Your Favorite Ulta Beauty Products at Target

We'll be shopping at Target even more now.

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Calling all beauty lovers! It just became even easier to shop your favorite makeup, hair, and skincare products at Target thanks to a new game-changing partnership between Ulta Beauty and Target. Slated to launch in the second half of 2021, the two retailers will be rolling out Ulta Beauty at Target in-store destinations at more than 100 Target stores nationwide and online at with plans to scale to hundreds more over time. 

“The durable strategy we have built has made Target a top retail destination. The ease and convenience of our stores and fulfillment services provide broad reach and relevance for the curated brands our guests love,” said Target chairman and CEO Brian Cornell in a press release. “In partnership with Ulta Beauty, a company that shares our deep guest focus, we are able to expand our growing beauty business with new, exciting brands, an immersive experience, and loyalty benefits to transform how our guests shop for all their beauty needs.”

Ulta Beauty / Target Shop
Ulta Beauty / Target

The innovative shop-in-shop will operate as an extension of the welcoming Ulta Beauty experience we’ve all come to love. Each Ulta Beauty at Target shop will be approximately 1,000 square feet and situated next to Target’s existing beauty aisles, so you can conveniently stock up on all of your beauty essentials in one go during your trip. It will be designed to mirror the cosmetic retailers’ existing stores and be stocked with more than 40 established, emerging, and prestige beauty brands. The brand plans to offer a rotational lineup of products not currently available at Target.

In the release, Ulta Beauty’s CEO Mary Dillon said, “We are thrilled to bring our beauty expertise, unparalleled assortment, and digital innovation to life in a new channel to delight and deepen loyalty with our existing guests and introduce Ulta Beauty to new guests.” In line with Target and Ulta Beauty’s mission to provide a guest-centric shopping experience, the company will train Target team members on the Ulta Beauty prestige product offerings to ensure they are equipped to answer every shopper’s burning beauty questions. When you visit the shop-in-shop, you’ll also have the chance to interact with Ulta Beauty’s signature digital discovery tools like GLAMLab–a virtual try-on tool that allows you to safely test and try products across all beauty categories. 

For those who prefer to stock up on their Ulta Beauty at Target must-haves from home, you can expect to have the same elevated shopping experience on and the Target app as you would in-store. And if you shop Ulta Beauty at Target online, you will enjoy free shipping on qualifying orders and have the option to use Target’s same-day fulfillment services like Drive-Up, Order Pickup, and Shipt same-day delivery at select store locations. 

We’re counting down the days until the Ulta Beauty at Target stores are unveiled. In the meantime, we’ve rounded up some of our holy-grail Ulta Beauty favorites you can always find in our cart. These are the must-haves that we will never stop singing the praises of.

Pattern Leave-In Conditioner $25

When you want to envelop your curls and coils with hydration, reach for this. Pattern Beauty’s leave-in conditioner is infused with oils and honey that seal in moisture and amp up curl definition.
UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara $20

Uoma Beauty debuted its first mascara earlier this year. What makes it so unique? It is designed for all lash types–short, long, straight, or curly. The Uoma Beauty Drama Bomb Mascara also nourishes and strengthens your lashes due to its enriching blend of ingredients like jojoba and castor oil.

Estee Lauder Advanced Night Repair
Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex $50

This effective nighttime serum has garnered immense praise here at Byrdie. It is packed with powerful ingredients to reduce multiple signs of aging and leave skin looking smoother, more radiant, and even-toned.

Melanin Haircare shampoo
Melanin Haircare African Black Soap Reviving Shampoo $20

Cleanse and refresh your tresses with Melanin Haircare's African Black Soap Reviving Shampoo. Its nourishing complex of tea tree, turmeric, and black cumin seed help to hydrate and condition your hair from roots to ends. 

Translucent Loose Setting Powder
Laura Mercier Translucent Loose Setting Powder $39

Laura Mercier’s powder is one of its best-sellers at Ulta Beauty. The lightweight loose powder presses effortlessly into the skin to set makeup for up to 16 hours.

Matcha Pudding Antioxidant Cream
Peach & Lily Matcha Pudding Antioxidant Cream $40

Peach & Lily’s Matcha Pudding Antioxidant Cream is currently a top-selling skincare product at the beauty retailer. The rich cream targets skin dehydration, dark spots, fine lines, and dullness. 

Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil $24

We’ve previously proclaimed Benefit’s Goof Proof Brow Pencil to be the best of the best. The creamy pencil glides on seamlessly to help you shape and define your brows.

OUAI Melrose
OUAI Melrose Place Eau de Parfum $56

OUAI's Melrose Place Eau de Parfum smells just like its signature Rose Hair & Body Oil. It contains notes of bergamot, lychee, cedar-wood, and white musk

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