An Ulta VP Reveals 6 Beauty Shopping Secrets That Will Save You Money


The Beauty Look Book

We’re obsessed with shopping for beauty products. There’s perhaps no greater feeling than picking up the latest and greatest in makeup, skin, and haircare. The smells, the textures, the colors—we love it all. We’re guessing you do too. And while the high we get as we leave the store is better than anything else we can think of, spending our hard-earned cash in a matter of minutes is less than ideal. So we decided to find out how to procure the best beauty products and save money… at the same time. You’re already privy to sales and discounts, but we figured we’d let you in on a few beauty industry secrets to getting more bang for your buck on your next product haul.

We chatted with Shelley Haus, Ulta’s VP of brand marketing, to get the inside scoop. There are a ton of tips we didn’t even know about—so you’re going to love this. Keep scrolling for all the best tips for buying beauty products when you’re on a budget.