The Beauty Look Book
We’re obsessed with shopping for beauty products. There’s perhaps no greater feeling than picking up the latest and greatest in makeup, skin, and haircare. The smells, the textures, the colors—we love it all. We’re guessing you do too. And while the high we get as we leave the store is better than anything else we can think of, spending our hard-earned cash in a matter of minutes is less than ideal. So we decided to find out how to procure the best beauty products and save money… at the same time. You’re already privy to sales and discounts, but we figured we’d let you in on a few beauty industry secrets to getting more bang for your buck on your next product haul.
We chatted with Shelley Haus, Ulta’s VP of brand marketing, to get the inside scoop. There are a ton of tips we didn’t even know about—so you’re going to love this. Keep scrolling for all the best tips for buying beauty products when you’re on a budget.
“It’s about time beauty loves you back!” says Haus. “Usually, stores like Ulta have rewards programs that will reward you for your love of beauty. Becoming a member in Ulta’s rewards program is not only free but also means free points—for each dollar you spend, you’ll earn one reward point. The points all add up to some major perks both in-store and online. You can redeem points on any of our 20,000 pretty products. On top of all the points, you’ll receive exclusive offers, event invites, email coupons, and even a birthday gift. If you reach Platinum status by spending $450 in one year, you’ll earn points 25% faster and have access to special steals.”
“Ulta Beauty isn’t just a destination for products—it also has a full-service salon in every store, with salon professionals that are expertly trained to deliver customized hair, skin, and brow services,” says Haus. “Not only can you get your hair styled, but you can also get a full-on facial and skin consultation at the Dermologica bar from a trained esthetician, or a brow waxing and tinting at the Benefit Brow Bar. Bonus: Keep an eye on your email inbox for special offers on the salon and services. Spa day at Ulta Beauty, anyone?”
“Being a savvy beauty shopper means being savvy at beauty, period. The Ulta Beauty Mix is a newly launched online go-to for fresh, fun, and real advice on trends and products. It’s all about having fun with beauty and creating a world of exploration,” says Haus. “The best part? If you want to steal the look, you’re only a click away from shopping the exact products you need (which saves you time and money finding the right shades to nail that ombré lip). You can also follow Ulta Beauty on social media outlets for more tips and tutorials.”
“Ulta collaborates with top brands and influencers, offering game-changing products you can’t get anywhere else,” says Haus. “We partnered with IT Cosmetics to create IT Brushes when we saw that our guests needed quality brushes for less money. Most recently, Ulta Beauty teamed up with social media star Jenny Claire Fox to create a 12-piece eye shadow palette with versatile shades, at a $20 price tag. It’s all about mixing and matching quality products across all prices, from Maybelline to Benefit, and finding exclusive products to bring the best of both.”
“Let your makeup do the work! Look for a variety of products that can do two things at once (or three, or four—or eight). Look for makeup products that do everything you want in one package,” says Haus. “Tarte’s Double Duty Beauty Collection ($28 and up) features a line of multitasking products like a contour/concealer, lipstick/gloss, and eye/cheek palette. If you want everything you need for a perfect contour, the exclusive Fiona Stiles Sheer Sculpting Palette ($28) has all your bases covered. For a flawless brow, try the Anastasia Beverly Hills’ Bold Brow Kit ($36). By buying products that take care of multiple makeup needs at once, you’re saving yourself from multiple purchases.”
The kit includes a brow brush and spoolie to groom, two shades of powder to fill and highlight, as well as a conditioning clear brow gel. Chamomile extract moisturizes your hair while keeping it in place (and on fleek) for hours.
“Ulta Beauty offers events, like 21 Days of Beauty (which is a major discount on selected items). That way, the smartest shoppers don’t miss a thing,” says Haus. “The best way to make sure you get in on the premium promotions, of course, is to sign up for the Ultamate Rewards program. You can also check Ulta.com regularly, stay updated on our social media, and download the Ulta Beauty mobile app.”
Looking for more helpful tips? This Sephora VP reveals the top five shopping mistakes women make.