Ulta's 21 Days of Beauty Sale is a glorious annual event during which the beauty retailer slashes prices on an incredible set of products each day. Think of it like an Advent calendar in September. Starting on Sunday, September 3, and running through Saturday, September 23, Ulta will mark down a selected number of products each day. You have one day to shop those products until the new ones hit the sale space on the next day. Cool, right? It's even cooler when you consider that products from our most beloved brands will be marked upward of 50% off.
It's exciting, but it's also a little FOMO-inducing. We're all busy, and no matter how much we'd love to have time to check Ulta's sale every single day, life might get in the way. That's why we're putting together our favorite sale product from each day. (You know, so you can be prepared.) Keep scrolling to see our favorite sale products from all 21 days! If something piques your interest, make a note to log on to Ulta's website that day because a major deal will be waiting for you.
This Murad retinol serum lifts, tones, smoothes, and anti-ages. (So basically, it does it all). Over 90% of test users saw improvement in lines and wrinkles after only two weeks.
These eye shadow sticks are as effective as they are chic. You have 45 seconds to blend or layer after you apply them. After that, they're basically indestructible—they're transfer-proof, crease-proof, and fade-proof. Aside from the killer formula, we love the range of taupe nude shades.
These tinted lip oils hydrate and moisturize while providing a sheer touch of color. They're formulated with four different oils as well as a firming complex and soothing green tea extract.
Skyn Iceland is an ultra-cool brand that creates effective, no-nonsense skincare. This hydrogel eye patches will remedy under-eye bags, darkness, and puffiness in no time. PS: They're 100% vegan and cruelty-free.
This introductory anti-aging kit contains a face wash, a reparative SPF, an eye serum, and a night cream. Retinol, peptides, and vitamin E work together to soothe, smooth, and bolster the appearance of skin.
This insanely popular palette from Urban Decay contains three pressed powders. First is a sun-kissed bronzer, second is a pink champagne highlighter, and third is a fruity pink blush. It's basically an essential piece of makeup to bring in your carry-on.
Benefit's cult-classic mascara will also be 50% off on the seventh day of Ulta's sale. This mascara extends lashes up and out while nourishing them with ingredients like vitamin B and Serin. Plus, it's water-resistant.
We can't get enough of the face palettes. This one from Nars is so incredibly dreamy. You can use it to create a custom contour and highlight, although we wouldn't mind using some of these shades as eye shadow.
Everyone needs a good makeup wipe, especially when applying and touching up on the go. These ones from Proactiv are moisturizing and sulfate-free. Plus, they're infused with a number of good-for-skin botanicals.
This anti-aging cleanser is oil-free and lightweight, thanks to the gel consistency. Ingredients include glycolic acid, salicylic acid, extracts of peach, white oak bark, lemon, lime, linden, grapefruit, and arginine. At the same time it detoxifies pores, it also resurfaces skin for bright, fresh texture.
This lash primer is a steal at only $10. Apply it before a coat of mascara for extra-long, volumized lashes. It also conditions lashes while keeping mascara adhered (no flaking happening here).
No big deal—it's just our favorite Gwyneth Paltrow–approved natural skincare brand discounted 50%. This blemish-clearing kit contains a cleanser, serum, moisturizer, resurfacing peel, and bamboo washcloth.
Anastasia Beverly Hills' beloved brow powder is also included in Ulta's sale. On that note, who can we reach out to in order to personally thank? This pressed-powder compact contains two different shades you can mix to achieve the perfect color.
If you're in need of a new liquid lipstick (or eight), day 14 is your day. Dose of Colors' lipstick applies smoothly with an opaque finish. Plus, there are a ton of shades available for your consideration.
This corrector is a peachy pink tone, which banishes the dark purples and blues of the under-eyes. It's also full coverage, so even if you had a completely sleepless night, pat some on and no one will be able to tell.
This eye shadow palette was designed by world-famous makeup artist Lisa Eldridge and inspired by Paris. It's kind of the ultimate palette, seeing as tones range from subtle nudes to impactful bold tones.
No makeup routine is complete without a setting spray. Even if you don't use it every day, mist over fresh makeup on a particularly hot or windy day. It will set makeup and keep it looking perfect all day. The finish of this Japonesque pick is flexible and non-drying.
Two MAC lipsticks will hit the sale on the 18th day of the sale. The shades are Velvet Teddy, a rosy nude, and Russian Red, an intense red with blue undertones.
This cleanser polishes away dirt, makeup, and impurities thanks to gentle microbeads. It also smells incredible due to the orange and moringa seed extracts it's formulated with.
This body scrub combines chemical and physical exfoliation for an intensely smooth result. It's allergy-tested, non-drying, and oil-free. Green tea and willow bark refresh and revitalize.
By now you know there's not much we love more than a glossy eye look. This eye gloss from Butter London applies smooth and sheer (unless you build it up into an opaque finish). We like this Oil Slick shade because it appears to shift color in different intensities of light.