We’ve raved about UK sustainable skincare brand BYBI before, but they’ve recently launched stateside with their best-selling “boosters.” The highly potent oils were created by BYBI co-founders Elsie Rutterford and Dominika Minarovic to be added to existing skincare to customize the products you’re already using, or on their own for a boost of skin nutrition.
The drops are available in Bakuchiol Booster ($14) as a natural alternative to retinol, Strawberry Booster ($14) to amp up moisture levels, and Blueberry Booster ($14) to defend against blue light from phone and laptop screens. Since the U.S. drop on October 8, the Blueberry Booster has already sold out, most likely due to its Zoom fatigue-fighting powers which is like discovering liquid gold in 2020.
Blue light from our screens can weaken, inflame, discolor, and even penetrate the skin. The Blueberry Booster uses protective compounds like carotenoids to aid the absorption and dispersion of damaging energy that comes along with blue light. The booster is made with 100% cold-pressed blueberry seed oil making these drops a steal at $14. In fact, all the brand’s boosters are made with 100% cold-pressed seed oils that would otherwise be discarded from the juicing industry for that affordable price and aid with the various skin concerns we’re experiencing particularly this year.
Beta-carotene is another key ingredient in this skin savior that helps protect the skin against blue light exposure and improves the skin’s condition.
While you wait for BYBI to restock the Blueberry Booster, we suggest trying its Strawberry Booster—great for dry, flaky, or irritated skin that may be a result of stress.
But back to the sustainability of the business. From recyclable sugarcane and glass packaging, BYBI will become one of the first carbon-neutral beauty brands by the end of 2020. Plus, every product in the line is $35 and below in an effort by Rutterford and Minarovic to make “climate-conscious beauty” the norm as consumer awareness is more heightened than ever. Basically, these boosters will not only give your skin a boost but your conscience too. Welcome to the US, BYBI.
Shop BYBI's entire skincare offering here.