Tina Craig—OG influencer @bagsnob and epitome of #glassskingoals—launched her skincare brand U Beauty with just one serum, the Resurfacing Compound ($228), which promises to visibly improve your skin's appearance in just three to six days and replace up to 6 products in a typical skincare routine. The serum quickly reached cult status (a.k.a. it sold out everywhere), and so, of course, we weren't surprised to learn that the brand’s newest would raise the skincare bar yet again. Enter: U Beauty's The SUPER Smart Hydrator ($168).
Byrdie has all the exclusive details about this high-tech new moisturizer, which is made with five—yes, five—different types of hyaluronic acid. There are four different kinds of hyaluronic acids in the base—each different sizes, in order to reach various depths and skin compositions—while the fifth HA has been dehydrated (due to its size) and placed inside their patent-pending HYDRA SIREN Capsule. The entire process works so that the hyaluronic acid can penetrate deeper into the skin in order to hydrate better and longer.
The unique technology allows key anti-aging actives to penetrate deep into the skin through a proprietary process of encapsulation. And instead of releasing powerful (and often harsh) actives all over your skin’s surface, U Beauty’s SIRENS only treat cells with damage, while letting healthy cells live on in their glory. It doesn't hurt that U Beauty launches the moisturizer today with an equally striking campaign to go along with the powerhouse product.
According to Craig, fans of the brand's Resurfacing Compound have been begging her for a moisturizer for some time now. Since the brand’s tagline is “Skincare Simplified,” launching during the new product during quarantine—when we’re all trying to take a step back from long, complicated beauty routines—is perfect timing. The product has been over two years in the making and we can understand why.
“People love how the efficient, multi-tasking Compound has permanently streamlined their routines, thanks to our SIREN Capsule technology—which took nearly a decade to perfect as we tested and tested it in the lab—which treats only damaged cells for maximal results,” Craig tells Byrdie exclusively.
“Now, we’ve combined the original SIREN with our new HYDRA-SIREN technology, and I couldn’t be happier to bring this product to market," she says. "We named it SUPER Smart for a reason: With advanced technology, it intelligently and intuitively provides lasting hydration only where your skin needs it for more than 24 hours."
The proof is real. Third-party supervised clinical trials were performed on 30 volunteers in two separate areas—short-term deep hydration and long-term hydration of skin. The numbers are pretty impressive, to say the least.
According to the brand, U Beauty's The SUPER Smart Hydrator was able to hydrate skin for 24 hours after only one application, demonstrated in 90% of the volunteers using the MoistureMeterEpiD® tool for a statistically proven difference. And to add to the reasons why this might just be the new holy grail of skincare, the SUPER Smart Hydrator just happens to be 129% more effective at hydrating than another award-winning cult-favorite moisturizer (you can probably guess the one) when measured 15 minutes after final application over the course of two days.
The texture of the product is unique, too. Unlike other moisturizers, which can feel thick and goopy or sit on top of the skin, U Beauty's SUPER Smart Hydrator comes out like a normal moisturizer, then instantly melts into the skin as you massage it in. This makes it a great choice for nighttime and daytime, because it won't pill or interact with any of your makeup.
Yeah, so we'll go ahead and take one in each size, please.
U Beauty's SUPER Smart Hydrator will be available in two sizes: 15ml for $68 / 50ml for $168 starting September 1, 2020 exclusively at Violet Grey and TheUBeauty.com.