Fragrance 101: The Guide You Need for Picking the Perfect Scent

You'll basically be a perfumer.

ouai perfumes in a row on marble countertop


There's something incredibly personal and powerful about fragrance. Scent has the power to evoke memories and feelings in a way that our other senses can't. (Plus, in this writer's opinion, there's no better compliment than being told that you smell amazing.)

That said, because scent is so intimate, it can be difficult to choose a fragrance. And that's where this breakdown comes in. In the fragrance world, perfume can be divided into seven different categories. If you know what type of fragrance you like, choosing one becomes a much easier task. Here, we explain the seven major types of fragrances, plus share our fave products in each category. 

Store fragrances in a cool, dark place away from air conditioning or heating units to keep them from going bad prematurely.


Reminiscent of a walk among the California redwoods or sitting around a campfire, woody scents are characterized by smelling like the great outdoors—but they can honestly be very sultry. If you like the smell of wet asphalt (which is called petrichor), you'll probably enjoy a woody scent. Also recommended for people who enjoy hiking 14ers, camping, and various other outdoor activities—or those who simply want to give off the illusion that they enjoy those things.

Ojai Wild Redwood Leaves Eau de Cologne $98

All the ingredients in this fragrance were ethically sourced in California. Extract from redwood leaves is paired with notes of blond tobacco and chamomile. 

Santal 33 Eau De Parfum
Le Labo Santal 33 Eau de Parfum $260

A cult-favorite creamy, woody scent with notes of violet accord, cardamom, iris, cedarwood, leather, and sandalwood. 


Citrus scents are crisp and clean, usually characterized by notes like lemon, grapefruit, orange, and bergamot. They're refreshing, like a Pamplemousse La Croix on a hot summer day.

Soleil de Capri Eau de Parfum
Montale Paris Soleil de Capri Eau de Parfum $170

Don't let the sleek bottle fool you: This fragrance is actually super flirty, with notes of grapefruit and kumquat.


Gourmand fragrances are probably the most divisive type: You either love them or you can't stand them. That's because they're sweet—a good gourmand fragrance will be almost-but-not-quite cloying—and powdery. Think fragrances that smell like the top of a crème brûlée. Common notes include vanilla, chocolate, burnt sugar, and caramel.

CANDY 2.7 oz/ 80 mL Eau de Parfum Spray
Prada Candy Eau de Parfum Spray $122

This super-sweet perfume by Prada is made for anyone who likes to smell like dessert (in the best possible way). 

Vanille Blackberry 1.0 oz/ 30 mL Eau de Toilette Spray
Comptoir Sud Pacifique Vanille Blackberry Eau de Toilette Spray $38


Like a Spotify playlist of Boyz II Men in scent form, floral fragrances are unapologetically romantic. They're flirty and feminine and can range in intensity—some floral fragrances are full-on "walking the Brooklyn Botanic Garden during cherry blossom season," while others incorporate fruity elements for a sparkling, playful effect. 

Strange Invisible Perfumes Aquarian Rose $385

Notes of rose, orange, marjoram, and sandalwood combine in this breathlessly beautiful fragrance. All the ingredients are certified organic, wildcrafted, and biodynamic. 

Daisy 3.4 oz/ 100 mL Eau de Toilette Spray
Marc Jacobs Daisy Eau de Toilette $102

A whimsical floral fragrance that incorporates notes of jasmine, violet leaves, strawberry, and sandalwood. 

Waterlily Sun 1.7 oz / 50 mL Eau de Parfum Spray
Aerin Waterlily Sun Eau de Parfum Spray $120

A delicate, bright, fresh fragrance that's floral without being overly flowery. 


Composed of notes like cherry, pear, and watermelon, fruity scents are evocative of hot summer days. They can be sweet, but the best ones never get cloying, and can range from playful to sophisticated, depending on the other notes the fruit is paired with.


English Pear & Freesia Cologne 3.4 oz/ 100 mL Spray
Jo Malone London English Pear & Freesia Cologne Spray $136

Fruity and juicy, with just a hint of floral for balance. 


Spicy fragrances are, frankly, sultry. Warm, sensual notes of cardamom, incense, and pepper are common. Basically, this is the perfume one would wear if they wanted to feel mysterious. 

Tom Ford Private Blend Soleil Blanc Eau De Parfum
Tom Ford Private Blend Soleil Blanc Eau de Parfum $148

There's no other way to say it: This fragrance is just straight-up flirtatious. It's a little bit summery, a little bit spicy—like the "Lover Boy" scene in Dirty Dancing come to life via scent. 

Goop Eau de Parfum Edition 3 $55

A minimalist fragrance that's smoky and spicy. 


This scent category conjures up images of drinking limoncello in Positano by a sparkling ocean or reading a paperback book on the beach. Aquatic perfumes, as the name suggests, are characterized by marine notes like algae, salt, and fresh sea air.


'REPLICA' Sailing Day 3.4 oz/ 100 mL Eau de Toilette Spray
Maison Margiela Replica Sailing Day Eau de Toilette Spray $126

Replica fragrances are always evocative of a moment; this one brings to mind breezy summer sailing days with notes of aquatic accord and red seaweed essence. 

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