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Trends & Innovation
Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
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Bye-Bye Basic: Pinterest Predicts These 7 Beauty Trends for 2022
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From Pearlcore to Silky Sleepwear: Pinterest Predicts These Style Trends Will Take Over in 2022
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This Shopping App Is Now My Favorite Place to Find Cool New Beauty Products
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We Tried Mario Dedivanovic’s Signature "Lip Lift" Makeup Hack
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The Hustle: Meet the Haircare Brand Founder Celebrating Latinx Culture
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Meet Nanoblading: The Ultra-Precise Brow Alternative to Microblading
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Gen Z Has Brought Back Y2K in a Major Way—But Why?
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The TikTok Accounts and Trends That Bring Us Joy
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This Is Where Beauty Is Headed in 2022
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Experts Debunked the Viral TikTok Vitamin C Test—Here’s What to Look for Instead
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Can You Contour With White Eyeliner? We Put TikTok’s Latest Makeup Hack to the Test
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I Tried a Viral TikTok Hack to Apply My Lipstick—Here's How It Went
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The Hustle: Meet the Founder Creating Innovative Lighting Products for Beauty Lovers
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Is the Nonsurgical Nose Job "Over"? Plastic Surgeons Weigh In
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I Tested TikTok’s Most Viral Eyebrow Techniques—Here’s What’s Worth Trying
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Olamide Olowe Is Helping Transform the Way We Feel About Our Skin
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A New Study Shows This Skincare Ingredient Is Surprisingly Effective For UTIs—Here's the Research
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3 Dentist-Approved Alternatives to Those "Smile Hacks" You've Probably Seen on TikTok
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The Hustle: Meet the Brand Founder Helping Boys of Color Care For Their Curls
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Hailey Bieber Just Debuted a Subtle Take on the Money Piece Hair Trend
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3 Needle-Free Lip Filler Alternatives Experts Actually Recommend
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How to Create the Prettiest Angel Makeup This Halloween
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15 Black Makeup Artists Who Are Changing the Game
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Why Do We All Love This Bright Green Shirt So Much?
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This Professional Gamer Created a Skincare Line for Anyone With a High Screen Time
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Grounding, Highlight Contouring, and Every Other Hair Color Trend to Try This Fall
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5 Fair Trade Certified Brands Working to Make Beauty More Ethical
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These Hyaluronic PJs Are Supposed to Act Like a "Sheet Mask for Your Body"—Here's What Derms Think
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This Female-Founded Telehealth Company Provides Holistic Menopause Care
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What Has Changed? Sharon Chuter on a Year of #PullUpOrShutUp
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13 Stylish Halloween Costume Ideas We're Stealing From TikTok
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Here's How to Make TikTok’s Most Popular Haircuts Feel Fresh for Fall
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23 Halloween Makeup Ideas We’re Copying From TikTok
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Meet the Harvard Business School Grad Elevating Your Wig-Shopping Experience
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Period Care Needs to Be Inclusive of All People Who Menstruate
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This Fire Resistant Flower May Be What Your Skin Needs
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Clinical Trials Need More Diversity—This Tech Company is Trying to Change That
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Saie Just Debuted "Anti-Merch" (And It's as Cool as It Sounds)
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I Never Knew I Liked Lip Liner Until I Tried These Viral TikTok Techniques
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What Is Aura Cleansing? Here's What You Need to Know
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Gen Z Green Makeup Lives Rent-Free in My Head—So, I Finally Tried It
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All the Coolest Nail Trends to Try This Fall: From Macchiato Manis to Retro Prints
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5 Fashion Trends We Loved From Rihanna’s Latest Savage X Fenty Show
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We're Calling It: Thermal Nails Are About to Be Everywhere This Fall
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Ulta Beauty Is Celebrating 100 Inspiring Black Voices in Beauty and Wellness
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Y2K Beauty Is Back and Better Than You Remember
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This App Helps You Find Affordable Alternatives to Cult-Favorite Beauty Products
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Lumm Is Changing the Look of LED Skincare—And Going Viral While They're At It
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The Hustle: Meet The Latinx Founder Bridging the Generational Gap in Hair Care
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The Hustle: Meet Carol Han, the Brand Founder Disrupting the Candle Industry
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These Met Gala Looks Prove Y2K Fashion Is Here to Stay
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The Biggest Beauty Trends from NYFW So Far: From Sculptural Braids to Sunny Skin
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This Colorist-Loved Repairing Mask Is About to Be the Next Olaplex
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How Grace Eleyae Built Her Eponymous Hair Accessory Brand
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Meet the Industry Veteran Making Beauty Affordable and Accessible For Two Decades
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A French Beauty Icon Predicts the "It" Color for Fall Makeup
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This Tiny Device Touts 3000 Spa-Level Body Treatments In One
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Meet Threads: The Hosiery Brand Challenging Gender Norms
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These Sunscreen Innovations Are the Best Multitaskers in the SPF Game
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A Top Stylist Predicts These Natural Hair Trends Will Be Big This Fall
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Meet Mei Kawajiri, the Nail Artist Creating Maximalist Manis For Your Favorite Celebs
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Crocodile Print Is the Wild Nail Trend Coming for Your Next Mani
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If You're Having Trouble Sleeping, This May Help
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Meet 3 Black Women Helping to Fund the Future of Beauty and Wellness