collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
white eyeliner tiktok trend
Can You Contour With White Eyeliner? We Put TikTok’s Latest Makeup Hack to the Test

byrdie writer bonnie azoulay tries a viral tik tok lipstick hack
I Tried a Viral TikTok Hack to Apply My Lipstick—Here's How It Went

Wanchen Kaiser of Riki Loves Riki
The Hustle: Meet the Founder Creating Innovative Lighting Products for Beauty Lovers

woman in sun
Is the Nonsurgical Nose Job "Over"? Plastic Surgeons Weigh In

Amanda Ross / Design by Cristina Cianci
I Tested TikTok’s Most Viral Eyebrow Techniques—Here’s What’s Worth Trying

Byrdie / Olamide Olowe
Olamide Olowe Is Helping Transform the Way We Feel About Our Skin

woman laying in bed
A New Study Shows This Skincare Ingredient Is Surprisingly Effective For UTIs—Here's the Research

ohlamour studio
3 Dentist-Approved Alternatives to Those "Smile Hacks" You've Probably Seen on TikTok

Cora Miller
The Hustle: Meet the Brand Founder Helping Boys of Color Care For Their Curls

Hailey Bieber
Hailey Bieber Just Debuted a Subtle Take on the Money Piece Hair Trend

 Caroline Tompkins / Refinery29 for Getty Images, Model
3 Needle-Free Lip Filler Alternatives Experts Actually Recommend

angel makeup
How to Create the Prettiest Angel Makeup This Halloween

Sir John
15 Black Makeup Artists Who Are Changing the Game

Frankie Shop Green Shirt
Why Do We All Love This Bright Green Shirt So Much?

RFLCT, product
This Professional Gamer Created a Skincare Line for Anyone With a High Screen Time

woman with glasses and red hair
Grounding, Highlight Contouring, and Every Other Hair Color Trend to Try This Fall

Shea Yeleen
5 Fair Trade Certified Brands Working to Make Beauty More Ethical

PH5, model in pajamas
These Hyaluronic PJs Are Supposed to Act Like a "Sheet Mask for Your Body"—Here's What Derms Think

mature woman laying in bed
This Female-Founded Telehealth Company Provides Holistic Menopause Care

Sharon Chuter
What Has Changed? Sharon Chuter on a Year of #PullUpOrShutUp

Jennifer's Body
13 Stylish Halloween Costume Ideas We're Stealing From TikTok

Wolf Cut
Here's How to Make TikTok’s Most Popular Haircuts Feel Fresh for Fall

Euphoria glitter makeup
23 Halloween Makeup Ideas We’re Copying From TikTok

Britney Winters
Meet the Harvard Business School Grad Elevating Your Wig-Shopping Experience

person holding pad
Period Care Needs to Be Inclusive of All People Who Menstruate

This Fire Resistant Flower May Be What Your Skin Needs

diverse group of models
Clinical Trials Need More Diversity—This Tech Company is Trying to Change That

Saie Vintage
Saie Just Debuted "Anti-Merch" (And It's as Cool as It Sounds)

Madelaine Petsch
I Never Knew I Liked Lip Liner Until I Tried These Viral TikTok Techniques

Woman with sunlight on her face
What Is Aura Cleansing? Here's What You Need to Know

Whitney Peak
Gen Z Green Makeup Lives Rent-Free in My Head—So, I Finally Tried It

All the Coolest Nail Trends to Try This Fall: From Macchiato Manis to Retro Prints

Savage x Fenty
5 Fashion Trends We Loved From Rihanna’s Latest Savage X Fenty Show

Megan The Stallion's Thermal Nails
We're Calling It: Thermal Nails Are About to Be Everywhere This Fall

Ulta Beauty Is Celebrating 100 Inspiring Black Voices in Beauty and Wellness

y2k makeup
Y2K Beauty Is Back and Better Than You Remember

This App Helps You Find Affordable Alternatives to Cult-Favorite Beauty Products

Lumm Is Changing the Look of LED Skincare—And Going Viral While They're At It

Sonsoles Gonzalez
The Hustle: Meet The Latinx Founder Bridging the Generational Gap in Hair Care

Carol Han
The Hustle: Meet Carol Han, the Brand Founder Disrupting the Candle Industry

Y2K trends Met Gala
These Met Gala Looks Prove Y2K Fashion Is Here to Stay

Fashion week models
The Biggest Beauty Trends from NYFW So Far: From Sculptural Braids to Sunny Skin

Hailey Bieber
This Colorist-Loved Repairing Mask Is About to Be the Next Olaplex

Grace Eleyae
How Grace Eleyae Built Her Eponymous Hair Accessory Brand

Toni Ko
Meet the Industry Veteran Making Beauty Affordable and Accessible For Two Decades

By Terry makeup
A French Beauty Icon Predicts the "It" Color for Fall Makeup

Skin Inc Device
This Tiny Device Touts 3000 Spa-Level Body Treatments In One

Men wearing tights
Meet Threads: The Hosiery Brand Challenging Gender Norms

Model in sun
These Sunscreen Innovations Are the Best Multitaskers in the SPF Game

A Top Stylist Predicts These Natural Hair Trends Will Be Big This Fall

Mei Kawajiri/Polaroid
Meet Mei Kawajiri, the Nail Artist Creating Maximalist Manis For Your Favorite Celebs

Croc Print Nails
Crocodile Print Is the Wild Nail Trend Coming for Your Next Mani

sleeping woman
If You're Having Trouble Sleeping, This May Help

Design by Tiana Crispino
Meet 3 Black Women Helping to Fund the Future of Beauty and Wellness

Old Navy models
Old Navy Is Giving Itself a Thoughtful, Size-Inclusive Makeover

Upcycled Snacks
Are Upcycled Snacks Having Any Impact on Food Waste? We Investigate

Sojin Oh, manicure
Meet Sojin Oh, the Nail Artist Creating Sculptural Manis Inspired by Nature

french tip nails
This French Manicure Trick Is Going Viral on TikTok

Woman meditating
Meditation Can Change How Your Brain Functions—Here's How

woman getting her makeup applied
These TikTok Concealer Techniques Made Me Leave the "Triangle Method" Behind