Trends & Innovation

Somatic Therapy Creates a Deeper Mind-Body Connection—Here's How To Practice It

I Tried TruSculpt ID Body Contouring—Here Are My Honest Thoughts

Why the Shaved Head Is This Summer's Most Liberating Hair Trend

Forget Flared Jeans—the Y2K Resurgence Has People Trying Flared Nails

Upcycled Fragrance Is Beauty's Latest Avenue Towards Sustainability

This Splatter Technique Made Everyone Think My Faux Freckles Were Real

The Hustle: Meet the Founder Putting Black Women at the Center of Clean Hair Care

The Hustle: Meet the Marketing Maven Behind Your Favorite Beauty and Wellness Brands

The Hustle: Meet the Skincare Brand Founder Determined to Make Beauty More Transparent

This New Service Is Making Online Shopping More Sustainable—One Package at a Time

Sour-Inspired Nails Are the Hit Mani of the Summer

The TikTok-Famous Contour Cube Is My New Favorite Way to De-Puff and Calm My Skin

7 Ways to Strengthen Your Intuition Muscle, According to Spiritual Teachers

Yes, Aperol Spritz Hair Is a Thing

TikTok Is Divided Over the Best Way to Apply Blush—Here’s What Makeup Artists Think

Meet Flora & Noor: The Beauty Brand Making Halal Skincare More Accessible

I Tried TikTok’s Favorite Sports Bra—And It Made Cardio So Much More Comfortable

This All-Natural Soap Helped Heal My Sunburn After Just One Shower

This Latina Nutritionist Is Helping Her Community End Chronic Dieting

The Hao Life's Daily Supplements Are Modernizing Traditional Chinese Medicine

Understanding Your Astrological DNA Can Help You Heal

The Complicated Dangers of Turning Insecurities Into Beauty Trends

MeUndies Launches Soft and Sustainable Swimwear Made From Recycled Materials

Are Hormones Affecting Your Skin? This Brand Will Help You Find Out

The Copper Hair Trend Is Officially Heating Up for Summer

Euphoria's Donni Davy Wants to Break Away From Outdated Beauty Norms

Airless Packaging is a Game-Changer for Beauty Products—Here's Why

5 Beauty Service Trends That Emerged During The Pandemic

Summer's Coolest Nail Trend Is the "Pool Drip" Mani

The Hustle: Meet the Industry Veteran Pushing Sustainable Beauty Forward

"French Disco" Beauty Combines ‘70s Flair and Parisian Glamour

The Smoked Out Cat-Eye Is the Latest Throwback Trend We’re Trying

The 10 Styles of Beards—and How to Wear Them

Stylist Nubia Rezo Is All About Empowering the Curl Community

The Most Popular Post-Pandemic Procedures—According to a Plastic Surgeon

Psychedelic Swirls Are Everywhere—Here's How to Try the Nail Trend At Home