collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Glittering vampire skin
Move Over Glass Skin—It's Vampire Skin's Time to Shine

Jennie from Blackpink with braids and hair bows
Fairy Tale Hair Has Taken Over My Fall Mood Board

Jenna Ortega with Birkin Bangs
Modern Birkin Bangs Are Back, Big Time

Mariah Carey with a rhinestone butterfly tattoo
Y2K Rhinestone Tattoos Are the Silly Beauty Trend We're Loving Right Now

Woman in a skincare face mask with towel on her head
"Quiet Quitting" Is Coming for Your Skincare Routine, Too

Ella Mai with short square nails
Short, Square Nails Are Having a Moment

Sophie Turner with extreme copper hair
Extreme Copper Hair Is Everywhere This Fall

Kaia Gerber as Priscilla Presley
Pinterest Says These Will Be the Top Halloween Costumes of 2022

Olivia Rodrigo in dark lipstick
Dark Lips are Gothy Beauty at Its Best

Bella Hadid cheekbones
I Tried TikTok's Viral "Supermodel" Contour Hack

Matilda Djerf with a fluffy TikTok blowout
Shark's FlexStyle Dryer Will Give You TikTok Hair for Half the Price

Justine Skye wearing Parfait wig
Parfait Can Create Your Perfect Wig With Just a Few Selfies

Brown nails manicure
This "Ugly" Nail Color Is Surprisingly Sophisticated

Woman with glazed skin
How to Glaze Yourself From Head to Toe

Most popular perfume on TikTok next to flowers
12 Perfumes TikTok Can't Get Enough Of

Irina Shayk in a suit and tie
Why Is Every Fashion Girl Dressing Like Patrick Bateman Right Now?

Close up of a woman smiling
TikTok Loves This Mouthwash Hack for "Sparkling" Teeth—But Is it Safe?

Kim Kardashian with her glam barbie updo
Chris Appleton Tells Us Exactly How to Get the "Glam Barbie" Updo

90s supermodel manicure
The '90s Supermodel Nail Trend Is Neutral Perfection

woman with looped braids
Loop Braids Are the Easiest, Celeb-Approved Fall Hair Trend

Julie emergency contraception
Julie Is Making Emergency Contraception Accessible in All 50 States

Bella Hadid Wearing gym socks and heels
The Humble Gym Sock Is Having Its Fashion Moment

Dua Lipa with side bangs
Piecey, Mid-Aughts Side Bangs are Having a Moment

Tiktok creator Diamond Buckley
"Indie Sleaze" Is the Latest Y2K Makeup Trend to Takeover TikTok

Photo of Burt's Bees product designer Abena Antwi
Abena Antwi Has Been Developing Burt's Bees Products for 15 Years

model Gabriette wearing subtle grunge makeup
The "Subtle Grunge" Trend Will Add a Moody Edge to Your Fall Makeup Routine

Elle Fanning movie lips
TikTok's "Movie Lips" Is the Romantic Makeup Trend We're Wearing This Fall

Kaia Gerber long eyelashes
TikTok Is Comparing This Viral Vaseline Hack to a Lash Lift—So, I Tried it

Kate Moss at Glastonbury
"Glastonbury Blonde" Is Due for a Comeback

Bomba Curls founder Lulu Cordero
Lulu Cordero Started Making Hair Products in College—Now, Her Brand Is Everywhere

Courtney Cox as Monica Geller
Monica Geller's Flipped Bangs Are the Perfect Fall Hair Inspo

models with angel wave hair at the 2022 Mirror Palais NYFW show
Angel Waves Are Fall’s Most Effortless Hair Trend

Botox and Daxxify syringes and vials
Everything to Know About Daxxify, the New Injectable That Lasts Longer Than Botox

Vive cosmetics model
Vive Cosmetics Is Championing Latinx Representation in Beauty

A pair of clogs with a brown purse and yellow flowers
Is It Sustainable? What Fashion’s Favorite Buzzwords Actually Mean

Woman with dark brown curls
From Nutella and Cherry to Champagne Highlights—Fall 2022's Hair Color Trends Are All Tasty

Chocolate colored matte nails
Fall 2022 Nail Trends Include Pearly Polish, Glazed Finishes, and Barbiecore Pink

Zoey Kravitz and Shay Mitchell
Fall 2022 Makeup Trends: Monochromatic Shimmer, 2D Makeup and the New Smoky Eye

Hailey Bieber with a chocolate glazed donut manicure
Here's Exactly How to Get Hailey Bieber's Chocolate Glazed Donut Manicure

Barbara Palvin in red latex lips
Ultra-Shiny Latex Lips Are Here to Banish Your Mattes for Good

Matilda Djerf wearing ballet flats
The Ballet Flat Is Back

Emface treatment botox alternative before and after photo
I Tried Emface, the New Device for Needleless Filler

Two models backstage at Tia Adeola spring/summer 2023.
Tia Adeola Brought Embellished Hair and Romantic Glam to NYFW

polished nails
I Tried Clockwork, Target's Robot Manicure—And I Have Some Thoughts

Jodie Comer with a midi flick haircut
The "Midi Flick" Takes the Coastal Grandmother Trend to Your Hair

Tessa Thompson cherub lips makeup
TikTok's "Cherub Lips" Is the Angelic Makeup Look Trending This Fall

woman applying deodorant
Can You Really Use Glycolic Acid as Deodorant?

Bella Hadid in a yellow motorcycle jacket
Racing Jackets Are Coming For Your Basic Black Moto

New York Fashion Week spring summer 2023 beauty trends
The Best NYFW Beauty Trends: From Chunky Cat Eyes to Chrome Nails

Frozen cucumber on a woman's face
Should the Frozen Cucumber Hack Replace Your Ice Roller?

Woman using Benetint blush
TikTok's Favorite Throwback Blush Has the Best Backstory

aura nails trend
Aura Nails Are the Most Aesthetically-Pleasing Way to Show the Real You

Kendall Jenner wearing blue eyeshadow
'90s Baby Blue Eyeshadow Is Back With a Vengeance

Joan Smalls Disco makeup
Are You Ready For The Disco Beauty Takeover?

Kim Kardashian with a curtain cut
Meet the Curtain Cut, the Ultra-Sleek Haircut the Kardashians Love

woman wearing puffy heart cord necklace
Everyone Is Obsessed With '90s Cord Necklaces

Khadija Touré, founder of Kubra Kay
Khadidja Touré Is a Biomedical Engineer Turned Beauty Founder

Emma Chamberlain in Adidas Sambas
These Celeb-Loved Retro Sneakers Are Literally Everywhere

bare nails
Nail Slugging Is a Thing Now

Kim Kardashian side part
Turns Out the Side Part Was Never Really Dead

Gilded Body Founder Blair Armstrong
Gilded Body Founder Blair Armstrong Is Elevating Body Care

Passport photo of a woman
It's Totally Possible To Take An Amazing Passport Photo—Here's How

Cheekbone Beauty model
Cheekbone Beauty Is on a Mission to Empower Indigenous Youth

Reformation active dress
TikTok Is Obsessed With This Meredith Blake-Inspired Active Dress