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Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Woman with glowing skin
Does TikTok's "Dry Cleansing" Technique Actually Work? It's Complicated

Winter Nail Trends
The Biggest Nail Trends This Winter Include Ice Princess Art and Moody French Manis

Winter Haircut Trends
From Parisian Shag to Long Layers, All the Winter Haircut Trends to Try in 2023

Winter Makeup Trends
From Holographic Glitter Eyes to Major Liner, All the Winter Makeup Trends to Try in 2023

Camilla Morrone no color hair color
"No Color" Color Is the Subtle Way to Level Up Your Hair

Lip Gloss Nails
Lip Gloss Nails Will Be Your Go-to Winter Mani

Zoey Deutsch supermodel side part hair
The Supermodel Side Part Will Unleash Your Inner Cindy Crawford

Paris Hilton with a Barbie Ponytail
The "Barbie Ponytail" Is the Hair Equivalent of Your Favorite Going Out Top

Hari Nef with bleached brows
Here's Exactly How to Fake Bleached Eyebrows

Dua Lipa Inner Corner Eyeliner
TikTok's Inner Eye Liner Trend Is Giving the Classic Wing a Run for Its Money

Ella Balinska with a bouncy blowout
The "Faux-Out" Is the Secret to a Fluffy Blowout—No Round Brush Required

Cara Delevingne with long light brown hair
TikTok Swears by "Hair Cycling" for Healthy, Happy Hair

Woman wearing black flip flops
TikTok’s Glycolic Acid Foot Peel Hack Is Dermatologist-Approved

Olivia Cooke with baby curtain bangs
"Baby Curtain Bangs" Are Like Curtain Bangs' Cool Younger Sister

Fur Bath Drops
'90s Bath Beads Are Back

Precious Lee with a '60s Beehive
'60s Volume Is the Only Holiday Hair Inspo We Need

hallie gould podcast
Welcome to "Byrdie Presents: Tell Me More"—Our Very First Podcast

Normani and Zoey Deutch with mean girl hair
"Mean Girl Hair" Is Our Fall Beauty Obsession

Latto in the Maddenwood Campaign
The Fashion Launches That Should Be On Your Radar This November

Hailey Bieber with rich chocolate brunette hair
Dark Chocolate Brunette Is the Official Hair Color of Fall 2022

Alexa Demie with a Modern Monroe bob
The Modern Monroe Bob Is Having a Moment

Dua Lipa wearing crystal constellation eyeshadow
Crystal Constellation Eyeshadow Is the Easiest Way to Wear ‘Euphoria’ Makeup IRL

Woman wearing a corsage choker
Corsage-Core Is Fall's Flirtiest Trend—No Prom Date Required

Black patent nails
Patent Leather Nails Are the Perfect Twist on the Classic Fall Mani

Pamela Anderson with skinny eyebrows
How to Get in on the Skinny Brow Trend—No Tweezers Required

Hailey Bieber with invisible glitter eye makeup
The "Invisible Glitter" Trend Is a Subtle Nod to Y2K Beauty

LinkedIn creators
LinkedIn Is Becoming the New Go-To Platform for Beauty Creators

Woman with beautiful eyebrows
According to TikTok, The Best Brow Product Is a $5 Hair Gel

Elsa Hosk in patterned yellow statement tights
Statement Tights Are Taking Over This Fall

Gemma Ward Crying on the runway
TikTok's "Crying Makeup" Trend Is More Flattering Than it Sounds

Ana de Armas with a U-Shaped haircut
The U-Shape Haircut Is the Secret to Instant Volume

Jenna Ortega in an a24 baseball hat
Once Again, This Halloween Belongs to A24

L'Occitane en Provence packaging with braille
Beauty Brands Need to Start Prioritizing Visually Impaired Individuals

Glazed donut nails
This Trick Is the Secret to Chrome Nails Without a Trip to the Salon

Glittering vampire skin
Move Over Glass Skin—It's Vampire Skin's Time to Shine

Jennie from Blackpink with braids and hair bows
Fairy Tale Hair Has Taken Over My Fall Mood Board

Jenna Ortega with Birkin Bangs
Modern Birkin Bangs Are Back, Big Time

Mariah Carey with a rhinestone butterfly tattoo
Y2K Rhinestone Tattoos Are the Silly Beauty Trend We're Loving Right Now

Woman in a skincare face mask with towel on her head
"Quiet Quitting" Is Coming for Your Skincare Routine, Too

Ella Mai with short square nails
Short, Square Nails Are Having a Moment

Sophie Turner with extreme copper hair
Extreme Copper Hair Is Everywhere This Fall

Kaia Gerber as Priscilla Presley
Pinterest Says These Will Be the Top Halloween Costumes of 2022

Olivia Rodrigo in dark lipstick
Dark Lips are Gothy Beauty at Its Best

Bella Hadid cheekbones
I Tried TikTok's Viral "Supermodel" Contour Hack

Matilda Djerf with a fluffy TikTok blowout
Shark's FlexStyle Dryer Will Give You TikTok Hair for Half the Price

Justine Skye wearing Parfait wig
Parfait Can Create Your Perfect Wig With Just a Few Selfies

Brown nails manicure
This "Ugly" Nail Color Is Surprisingly Sophisticated

Woman with glazed skin
How to Glaze Yourself From Head to Toe

Most popular perfume on TikTok next to flowers
12 Perfumes TikTok Can't Get Enough Of

Irina Shayk in a suit and tie
Why Is Every Fashion Girl Dressing Like Patrick Bateman Right Now?

Close up of a woman smiling
TikTok Loves This Mouthwash Hack for "Sparkling" Teeth—But Is it Safe?

Kim Kardashian with her glam barbie updo
Chris Appleton Tells Us Exactly How to Get the "Glam Barbie" Updo

90s supermodel manicure
The '90s Supermodel Nail Trend Is Neutral Perfection

woman with looped braids
Loop Braids Are the Easiest, Celeb-Approved Fall Hair Trend

Julie emergency contraception
Julie Is Making Emergency Contraception Accessible in All 50 States

Bella Hadid Wearing gym socks and heels
The Humble Gym Sock Is Having Its Fashion Moment

Dua Lipa with side bangs
Piecey, Mid-Aughts Side Bangs are Having a Moment

Tiktok creator Diamond Buckley
"Indie Sleaze" Is the Latest Y2K Makeup Trend to Takeover TikTok

Photo of Burt's Bees product designer Abena Antwi
Abena Antwi Has Been Developing Burt's Bees Products for 15 Years

model Gabriette wearing subtle grunge makeup
The "Subtle Grunge" Trend Will Add a Moody Edge to Your Fall Makeup Routine

Elle Fanning movie lips
TikTok's "Movie Lips" Is the Romantic Makeup Trend We're Wearing This Fall

Kaia Gerber long eyelashes
TikTok Is Comparing This Viral Vaseline Hack to a Lash Lift—So, I Tried it

Kate Moss at Glastonbury
"Glastonbury Blonde" Is Due for a Comeback

Bomba Curls founder Lulu Cordero
Lulu Cordero Started Making Hair Products in College—Now, Her Brand Is Everywhere