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Trends & Innovation
Our coverage on the latest beauty trends and industry innovation, and what they mean for you.
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Apparently, We're in for a "Tomato Girl" Summer
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Satin Slip Nails Are the It Girl-Approved Mani to Try This Summer
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Cherry Cola Hair is Here to Quench Your Thirst This Summer
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“Linen Blonde” Hair Is the Low-Maintenance Way To Go Lighter This Summer
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TikTok's "McDonald's Bangs" Trend Is Cuter Than It Sounds
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9 Y2K Scents That Still Hold Up
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We're in Our Eyebrow Decorating Era
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The Sea Glass Mani Trend Is Like a Trip to the Beach for Your Nails
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The Varsity Trend Is the Retro-Sporty Alternative to Athleisure This Summer
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The Watercolor Manicure Trend Would Make Monet Jealous
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Praise for the Silly Little Tattoo
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13 Mismatched Manicure Ideas To Shake Up Your Next Nail Art
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Cloud Skin, Bold Liner, and Cherry Lips—These Are Summer 2023's Biggest Makeup Trends
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Doll Lashes Are the Retro Makeup Trend We're Loving Right Now
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Jello Nails Are the Juicy Manicure You'll Be Wearing All Summer
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Mermaid Nails Are the Ultimate Way to Channel Your Inner Ariel This Summer
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This Spring, Coquette Beauty Is Reclaiming Hyper-Femininity
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From Barbie Blonde to Onyx, Here Are Summer 2023's Biggest Hair Colors
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Summer 2023's Biggest Haircut Trends Include '70s Bangs and Bobs Galore
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Summer 2023's Biggest Nail Trends Include Lavender Chrome and the Fancy French
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"Ombré Lip Gloss" Nails Are the Official Manicure of Summer
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If the Met Gala Is Any Indication, Hair Accessories Will Be Everywhere This Spring
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TikTok Swears by This Lash Curler Hack for Falsie-Level Lashes
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The Slept-In Smoky Eye Is the 2023 Way to Wear Indie Sleaze Makeup
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The Cub Cut Is the Edgy Take on the Bob Trend
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TikTokers Are Using Self-Tanner as Brow Tint—But Does it Work?
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The Coolest Fragrances You’ve Probably Never Heard Of
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Cloud Nails Are the Manicure Trend of Your Dreams
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The Bubble Bob Is the Bouncy Take On 2023's Coolest Cut
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The "Wixie" Is the Short Haircut You're About to See Everywhere
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The Hepburn Bangs Trend Is a Modern Twist on Classic Glamour
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The Milky French Manicure Will Make You Feel Like That Girl
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Chocolate Milk Nails Are the Newest Neutral Mani
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10 Eras Tour Makeup Ideas Inspired By Every Taylor Swift Album
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If You Can’t Choose a Hair Color This Spring, Try “Marbled Hair”
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7 Formula 1 Outfit Ideas for Your Motorcore Era
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The Malt Shop Bob Is the Sweetest Take on the Trend Yet
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"Polly Pocket" Nails Are the Nostalgic Mani We'll Be Wearing All Spring
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The Balletcore Nail Trend Will Make You Feel Like a Prima Ballerina
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Jumbo Scrunchies Are the Supersized Hair Trend of the Season
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Strawberry Milk Nails Are Spring's Cutest Manicure Trend
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The Lemonade Nail Trend Is Refreshingly Sweet
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We're Wearing Highlighter Everywhere But Our Cheeks
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Celebrities Are Bringing Back Bouncy '90s Curls This Spring
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The "Slob" Haircut Is Way Chicer Than it Sounds
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The Biggest Manicure Trend Right Now Is Your Nails But Better
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Spring 2023's Makeup Trends Include White Eyeshadow and Strategic Shine
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TikTok Loves This $75 Tool For Bouncy Blowout Curls, So I Put it to the Test
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Mother of Pearl Nails Are the Coolest New Way to Do a Shimmery Mani
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Cherry Cola Lips Are the Juicy TikTok Trend We'll Be Wearing All Summer
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Why Not Try Pamela Anderson Blonde This Spring?
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The Sheer Clothing Trend Is About Showing as Much (or as Little) Skin as You Want
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Spring 2023's Nail Trends Include Subtle Glitter and Pearl Finishes
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"Crunette" Hair Is the Easiest Way to Try the Copper Trend as a Brunette
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Spring 2023's Haircut Trends Include the Italian Bob, the French Bob, and the "Job"
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Spring 2023's Biggest Hair Color Trends Include Deep Copper and Baby Blonde
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Metallic Pink Nails Are the Official Shade of Spring
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Did the TikTok Aesthetic Kill Personal Style?
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Chrome Drip Nails Are the Edgy Manicure Trend We're Trying This Spring
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This Genius TikTok Bra Hack Is the Secret to Styling a Tie-Front Top
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This Is Exactly How Pamela Anderson Did Her Makeup In the '90s
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The Skinny Scarf Is Back and Better Than Ever for Spring
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TikTok's "Finger Eyeliner" Hack Is the Secret to an Effortless Wing
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Jenna Ortega Just Made "Bronzed Goth" Makeup a Thing