Trends & Innovation

This Viral TikTok Exposes How Long a Product Has Been on the Shelf—Here's How

Post-Election Stress Disorder: We Spoke to 8 Professionals on How to Manage It

I Want Her Job: Mandy Fields, Chief Financial Officer of e.l.f. Beauty

I Want Her Job: The Latinx Haircare Brand Founder Creating Products for the Next Generation

This Virtual Art Exhibit Showcases the Rich Beauty of Black Hair—Watch It for Free

This Swiss Teeth Whitener Actually Strengthens Your Teeth and Protects Against Stains

This "Skin-Icing” Hack Has Over 3 Million Views on Instagram—Here’s How to Do It

"Cinnamon Toast Crunch Eyes" Is the Fall Makeup Trend All Over Your Instagram Feed

Exclusive: Meet Steven G., the Savage x Fenty Model Going Viral on Instagram

Meet the Badass Latinx Women Behind Some of Your Favorite Beauty Brands

6 Pro Tips We Picked Up at Byrdie Beauty Lab That Will Change Our Beauty Routines Forever

World Contraception Day: How You Can Support the Movement

Pete Davidson Got a Ruth Bader Ginsburg Tattoo, and So Is Everyone Else

The Biggest Beauty Trends from NYFW So Far: From Graphic Liner to Matching Nail Art

Models at Jason Wu Wore Faux Freckles Made From a $9 Liquid Lipstick

Behold: The Beauty Changemakers Making Positive Waves in the Industry

We Asked 3 Derms About Winlevi, the First FDA-Approved Acne Drug Since Accutane

You Can Officially Get Facials in NYC Again—Here's What to Expect

Meet the Hairstylist Who Travels Around Brooklyn Offering Dry Cuts for All Textures

This Nail Artist Created 5 Mesmerizing Manicures Inspired by Beyoncé's "Black Is King"

10 Genius Beauty Hacks We Learned Backstage at NYFW

The Only NYFW Beauty Trends Worth Seeing This Season

Meet the Rising Hairstylist on Her Way to NYFW

NYFW Is Dripping With Flowers—in Models' Hair

This Was by Far the Most Surprising Beauty Trend From NYFW

10 Beauty Trends From Fashion Week We'll Be Wearing Now

What The Pros Really Use to Conceal Pimples at Fashion Week

One L.A. Actress Re-Creates 3 LFW Beauty Looks

15 Beauty Drugstore Products We Spotted Backstage at NYFW S/S 18

The Most Important Beauty Tips and Hacks We Learned Backstage at NYFW

This Was the #1 Hair Trend From NYFW by Far

It's Official: "Painted Eyes" Are the #1 Makeup Trend at NYFW

12 Fall Beauty Trends to Try (Even if You Have Nowhere to Go)

Emily Ratajkowski Has Been Ruling Paris Fashion Week Beauty

This Is by Far the Biggest Hair Trend at NYFW

This Was by Far the #1 Hair Trend From NYFW