collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Alix Earle
TikTok Can't Get Enough of Alix Earle's Makeup Routine—Here Are All Her Go-To Products

woman touching skin
Skin Flooding Is TikTok's Buzzy New Trend For a Quenched Complexion

Photo of youth to the people cream and mushrooms
There’s a “Shroom Boom” Happening in Beauty—Here’s Why

Matilda Djerf in a vanilla dress
Um, What's a "Vanilla Girl"?

Beauty Founders Byrdie
3 Venture Capitalists on the Beauty Trends They’re Investing in This Year

Regime Beauty
Meet The Black-Owned Beauty Delivery Service Making Shopping Easy

Bella Hadid and Devon Lee Carlson
"Rom-Comcore" Will Unleash Your Inner Main Character

Two models wearing black lipgloss
TikTokers Are Mixing Mascara and Lip Gloss For a Vampy Black Lip—So, I Tried It

Dua Lipa wearing revenge makeup
TikTok's "Revenge Makeup" Trend Will Leave Your Ex Full of Regret

Georgia May Jagger with an air cut haircut
The "Air Cut" Is the Best Haircut Trend for Anyone Who Loves '90s Volume

Glass French Manicure
The Glass French Manicure Would Make Cinderella Jealous

Keira Knightley in a scarf
TikTok's "Frazzled English Woman" Trend Is an Ode to Messy Layering

Dua Lipa in frosted eyeshadow
Y2K Frosted Eyeshadow Is Back and Better Than We Remember

Dua Lipa blokette
With "Blokecore," Soccer Gets the Fashion Treatment

Tantouring before and after
I Tried TikTok's "Tantouring" Trend, and It Actually Works

Photo of woman with spiky bun
TikTok’s “Treatment Buns” Are an Easy, Effective Way to Condition Your Hair

Hailey Bieber with an extreme bob
The Extreme Bob Is the Coolest Take On a Classic Cut

Phoebe Dynevor with a funnel cake bun
The "Funnel Cake" Bun the Next Y2K Hair Trend We're Trying

Naked Glitter Nails
The "Naked Glitter" Mani Trend Is Like Sparkly Nails for Grown Ups

Whitney Peak with inner corner liner
TikTok's Bobby Pin Eyeliner Hack Is the Secret To Inner Eye Liner

Frosted Nails
Chill Out Your Manicure With the Frosted Nails Trend

Bella Hadid cyber fashion
From Cyber Girl to Angelic Textures: Pinterest Predicts These Fashion Trends Will Be Everywhere in 2023

Rosie Huntington-Whiteley with a towel on her head
I Feel So Seen By TikTok's "Everything Shower" Trend

Zoe Kravitz
From Gemini Hair to Micro French Manis: Pinterest Predicts These Beauty Trends Will Take Over in 2023

Jisoo Blackpink middle part
Blackpink's Jisoo Just Debuted "Hepburn Bangs" at Paris Fashion Week

beautyheroes
Meet Our 2022 Award-Winning Pros

Kendall Jenner wearing tights as pants
The "No Pants" Look Is the Surprising Fashion Trend Taking Over in 2023

Dua Lipa mermaidcore outfit
"Dark Mermaid" Is the Seductive Aesthetic Set to Take Over Next Year

Kylie Jenner in a Vanilla French Manicure
The Vanilla French Manicure Is a Delicious Twist on a Classic

Kim Kardashian Washing her face
TikTok's "Shower Makeup" Trend Is Surprisingly Sexy

Hailey Bieber
Hailey Bieber's Blunt Mini-Bob Is One of This Year's Biggest Haircut Trends

Woman with glowing skin
Does TikTok's "Dry Cleansing" Technique Actually Work? It's Complicated

 Best Makeup Tools for Shaky Hands of 2023
The Best Makeup Tools for Those With Limited Hand Mobility of 2023

Winter Nail Trends
The Biggest Nail Trends This Winter Include Ice Princess Art and Moody French Manis

Dr. Bhanusali and Hailey Bieber
This Celeb-Loved Dermatologist Is Lowering the Price of Skincare Prescriptions

Winter Haircut Trends
From Parisian Shag to Long Layers, All the Winter Haircut Trends to Try in 2023

Maddie Zeigler mermaid skin trend
TikTok's "Mermaid Skin" Trend Will Give You a Mythical Glow

Winter Makeup Trends
From Holographic Glitter Eyes to Major Liner, All the Winter Makeup Trends to Try in 2023

Dua Lipa wearing white eyeshadow
Snow Angel Eyeshadow Is Winter's Most Ethereal Trend

Camilla Morrone no color hair color
"No Color" Color Is the Subtle Way to Level Up Your Hair

Madelaine Petsch with rom-com hair
Rom-Com Hair Is the Flirty '90s Trend You Should Try This Winter

Lip Gloss Nails
Lip Gloss Nails Will Be Your Go-To Winter Mani

Wedding chop haircut
The "Wedding Chop” Is the Over-the-Top Bridal Beauty Trend Taking Over

Zoey Deutsch supermodel side part hair
The Supermodel Side Part Will Unleash Your Inner Cindy Crawford

Lily James Cloud Skin
"Cloud Skin" Is the Freshest Way to Wear Matte Makeup

Paris Hilton with a Barbie Ponytail
The "Barbie Ponytail" Is the Hair Equivalent of Your Favorite Going Out Top

Revlon Glass Shine Lipstick
TikTok Keeps Selling Out This $11 Lipstick

Hari Nef with bleached brows
Here's Exactly How to Fake Bleached Eyebrows

Hailey Bieber contoured makeup
TikTok Discovered the Secret to Hailey Bieber's Effortless Contour

Dua Lipa Inner Corner Eyeliner
TikTok's Inner Eye Liner Trend Is Giving the Classic Wing a Run for Its Money

Laura Harrier with deep brunette hair
Winter 2023's Biggest Hair Color Trends Include Brownie Batter Brunette and Beige Blonde

Ella Balinska with a bouncy blowout
The "Faux-Out" Is the Secret to a Fluffy Blowout—No Round Brush Required

Invisible French Manicure
The “Invisible” French Manicure Trend is like Magic for Your Nails

Cara Delevingne with long light brown hair
TikTok Swears by "Hair Cycling" for Healthy, Happy Hair

Woman wearing earmuffs
The Figure Skater Fashion Trend Is the Perfect Way to Bring Balletcore Into Winter

Woman wearing black flip flops
TikTok’s Glycolic Acid Foot Peel Hack Is Dermatologist-Approved

Woman wearing pink chrome lipstick
Chrome Lips Are the Futuristic Trend Taking Over

Olivia Cooke with baby curtain bangs
"Baby Curtain Bangs" Are Like Curtain Bangs' Cool Younger Sister

dua lipa
Dua Lipa's Pink Aura Nails Are Worth Copying

Fur Bath Drops
'90s Bath Beads Are Back

Blush Nails
Blush Nails Bring the "Cold Girl" Makeup Trend to Your Mani

Precious Lee with a '60s Beehive
'60s Volume Is the Only Holiday Hair Inspo We Need

hallie gould podcast
Welcome to "Byrdie Presents: Tell Me More"—Our Very First Podcast

hallie gould
Byrdie's Editorial Director Just Listed Every Single Thing She's Had Done