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Trends & Innovation
Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
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ESTAS Beauty Is Bringing Awareness to the Importance of Scar Care
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“Doe Eyes” Is the Sweet Makeup Alternative to “Siren Eyes”
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Butterfly Nails Are This Summer's Latest Take on Y2K Beauty
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Barbiecore Beauty Is the Hot-Pink-Everything Aesthetic Taking Over Right Now
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Are Bumpits Making a Comeback?
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I Tried the Kate Moss-Inspired Contour Hack That’s Going Viral
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Swimsuits Are the New Going-Out Tops, According to Celebs
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TikTok’s “Siren Eyes” Trend Is the Perfect Makeup Look for Your Villain Era
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The Lipstick Effect: Do Recessions Really Make Us Buy More Makeup?
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Popsicle Lips 101: How to Get Summer's Most Delicious Makeup Trend
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TikTok Found a New Way to Get Faux Freckles, and We're Obsessed
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TikTok Found the Secret to Curled Lashes That Actually Stay All Day
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Natural Hair Goddess Braids Are All Over TikTok
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Kersti Pitre on Pivoting From Beauty Influencer to Brand Founder
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Guide Beauty Is Amplifying the Importance of Ability-Inclusive Makeup
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Color-Changing Makeup Is Going Viral—Here's How It Works
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This "Spidery" Eyelash Trend Is Prettier Than It Sounds
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The Bixie Is the Playful, Low-Maintenance Haircut Trending This Summer
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Hailey Bieber's Pearly Chrome Nails Are Summer's Most-Requested Manicure
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TikTok's Viral Butterfly Cut Is This Generation's "The Rachel"
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American Girl Dollcore Is the Latest Niche Fashion Aesthetic
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This Viral TikTok Hack Is the Best Way to Save Foundation That’s the Wrong Shade
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TikTok Has People Mixing Their Foundation With Water, But Is It Worth the Hype?
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How Beauty Subscription Boxes Are Evolving in 2022
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Bleached Brows Are This Summer's Most Controversial Beauty Trend
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Frosted Lips Are About to Be Everywhere
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"Night Luxe" Is the Digital Age's Take on the Roaring '20s
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TikTok's Stardust Eyeliner Trend Has Us Ditching Our Basic Wings
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TikTok’s Transparent Eyeliner Trend Is the Coolest New Take on No-Makeup Makeup
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Jello Skin Is a TikTok Trend I Can Actually Get Behind
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Please Don't Try the TikTok Plasma Pen Trend at Home
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Wait—You Can Slug Your Entire Body?
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Yeah, Maybe Skip the TikTok Face Tape Trend
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This Ukrainian Beauty Founder Is Empowering Her Community Through Cosmetics
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This Celebrity Floral Designer Launched the Fragrance Brand of Her Dreams
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Why "Gym Lips" Is the Low-Key Makeup Trend I'll Be Wearing All Summer
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Kiyah Wright on Her Career as an Emmy-Winning Celebrity Hairstylist
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Is Oral Care Beauty? These 13 Brands Say Yes
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Summer 2022 Nail Trends: Jelly Tips, Diamond-Plated Manis, and More
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Summer 2022 Haircut Trends: Bardot Bangs, Invisible Layers, and More
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Summer 2022 Makeup Trends: Smudged Liner, Coral Blush, and Extra Glossy Lips
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Alicia Yoon on Her 10-Year Career as a K-Beauty Founder
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The Best Makeup Tips We Learned on TikTok This Year (So Far)
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Summer 2022's Biggest Hair Color Trends Are All About In-Between Shades
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I Went to a Holistic Acne Healer—Here’s How It Went
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These 5 Female Founders Are Redefining Productivity
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7 Easy Rituals That Keep Us Feeling Balanced
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How to Do a Life Audit and Let Go of What Doesn't Serve You
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6 Ways to Replicate That Post-Vacation Feeling
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Why Is the Dior Beauty Lip Glow Oil So Popular?
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Black Beauty Took Center Stage on Shark Tank This Season
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Prism Eyes Are the Latest TikTok Trend Coming for Your Under-Eye Concealer
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TikTok’s Sunburn Blush Trend Is Taking Over, One Pink Nose at a Time
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How E.l.f's Dunkin' Donuts Collaboration Claps Back at Beauty Elitism
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TikTok Has People Adding Blush to Their Under-Eye Concealer—So, I Tried It
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Prom 2022 Beauty Trends: Gatsby Glam, Euphoria Eye Makeup, and More
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Spring 2022 Makeup Trends: Gemstone Eyes, Pops of Periwinkle, and More
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TikTok Bimbo Culture Is Just as Much About Self-Love as Aesthetics
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How to Embrace the "Coastal Grandmother" Aesthetic, According to an IRL Coastal Grandma
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Dopamine Dressing Is All Over TikTok—Here’s How to Embrace Color This Spring
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Here's How Botox Has Evolved Over 20 Years
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What Do Eyebrows Look Like in 2022? Well, It's Complicated
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Perfumed Detergents Are Making Laundry Day More Luxe
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This Founder's Postpartum Journey Inspired Her to Launch a Skincare Brand