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Trends & Innovation
Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
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The 7 Best Styling Tips We Learned From TikTok
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"Neuroplasticity" Is The Brain's Ability To Rewire—Here’s How To Harness It
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Rihanna Wore a Fuzzy Bucket Hat, So We All Bought This Fuzzy Bucket Hat
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Winter 2022 Haircut Trends: ‘90s Layers, French Fringe, and More
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Winter 2022 Nail Trends: French Pearl, Extreme Minimalism, and More
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The Facelift’s PR Problem: Why Plastic Surgeons Say the Stigma Is Still Very Real
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Winter 2022's Biggest Hair Color Trends: From Expensive Brunette to Cashmere Blonde
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Droplette's Needle-Free Device Makes Skincare Ingredients Work Harder
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The Hustle: Charlotte Pienaar Is on a Mission to Make Sunscreen Cool
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How an Under-$100 Amazon Find Became 2021's Viral "It Bag"
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Experts Say "I Woke Up Like This" Treatments Will Be 2022's Biggest Beauty Trend
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Our 2021 Award-Winning Pros
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We Tried the Bristle-Free Mascara That's All Over TikTok
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Meet the 10 BIPOC Brands in Sephora’s 2022 Accelerate Program
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7 Candy Cane Nail Ideas That Aren't Cheesy
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Bye-Bye Basic: Pinterest Predicts These 7 Beauty Trends for 2022
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From Pearlcore to Silky Sleepwear: Pinterest Predicts These Style Trends Will Take Over in 2022
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This Shopping App Is Now My Favorite Place to Find Cool New Beauty Products
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We Tried Mario Dedivanovic’s Signature "Lip Lift" Makeup Hack
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The Hustle: Meet the Haircare Brand Founder Celebrating Latinx Culture
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Meet Nanoblading: The Ultra-Precise Brow Alternative to Microblading
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Gen Z Has Brought Back Y2K in a Major Way—But Why?
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The TikTok Accounts and Trends That Bring Us Joy
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This Is Where Beauty Is Headed in 2022
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Experts Debunked the Viral TikTok Vitamin C Test—Here’s What to Look for Instead
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Can You Contour With White Eyeliner? We Put TikTok’s Latest Makeup Hack to the Test
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I Tried a Viral TikTok Hack to Apply My Lipstick—Here's How It Went
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The Hustle: Meet the Founder Creating Innovative Lighting Products for Beauty Lovers
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Is the Nonsurgical Nose Job "Over"? Plastic Surgeons Weigh In
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I Tested TikTok’s Most Viral Eyebrow Techniques—Here’s What’s Worth Trying
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Olamide Olowe Is Helping Transform the Way We Feel About Our Skin
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A New Study Says This Skincare Ingredient Is Effective For UTIs
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3 Dentist-Approved Alternatives to Those TikTok "Smile Hacks"
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Young King Hair Care Is Helping Boys of Color Care For Their Curls
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The Money Piece Hair Trend: How to Get the Look
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3 Needle-Free Lip Filler Alternatives Experts Actually Recommend
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How to Create the Prettiest Angel Makeup This Halloween
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15 Black Makeup Artists Who Are Changing the Game
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Why Do We All Love This Bright Green Shirt So Much?
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RFLCT Is a Skincare Line for Anyone With High Screen Time
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Fall's Top Hair Color Trends, From Gold to Grounding
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5 Fair Trade Certified Brands Working to Make Beauty More Ethical
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These Hyaluronic PJs Are Supposed to Act Like a "Sheet Mask for Your Body"
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Telemedicine Company Elektra Health Provides Holistic Menopause Care
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What Has Changed? Sharon Chuter on a Year of #PullUpOrShutUp
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13 Stylish Halloween Costume Ideas We're Stealing From TikTok
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How to Make TikTok's Best Haircuts Feel Fresh for Fall
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20 Halloween Makeup Ideas We’re Copying From TikTok
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Upgrade Founder Britney Winters Is Elevating Wig Shopping
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Period Care Needs to Be Inclusive of All People Who Menstruate
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This Fire Resistant Flower May Be What Your Skin Needs
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This Tech Company Is Bringing More Diversity to Clinical Trials
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Saie Just Debuted "Anti-Merch" (And It's as Cool as It Sounds)
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I Never Knew I Liked Lip Liner Until I Tried These Viral TikTok Techniques
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What Is Aura Cleansing? Here's What You Need to Know
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Gen Z Green Makeup Lives Rent-Free in My Head—So, I Finally Tried It
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All the Coolest Nail Trends to Try This Fall: From Macchiato Manis to Retro Prints
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Savage X Fenty Vol. 3: 5 Trends We Loved From the Show
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We're Calling It: Thermal Nails Are About to Be Everywhere This Fall
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Ulta Beauty Is Celebrating 100 Black Voices in Beauty and Wellness
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Y2K Beauty Is Back and Better Than You Remember
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Brandefy Helps You Find Affordable Alternatives to Buzzy Beauty Products
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Lumm Is Changing the Look of LED Skincare—And Going Viral While They're At It
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The Hustle: Meet The Latinx Founder Bridging the Generational Gap in Hair Care