collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Our coverage on the latest beauty trends and industry innovation, and what they mean for you.

Women Wearing Tomato Girl Fashion Trend
Apparently, We're in for a "Tomato Girl" Summer

Metallic "satin slip" nails
Satin Slip Nails Are the It Girl-Approved Mani to Try This Summer

Dove Cameron with cherry Coke hair
Cherry Cola Hair is Here to Quench Your Thirst This Summer

Matilda Djerf with a dimensional, layered linen blonde blowout hairstyle and gold hoop earrings
“Linen Blonde” Hair Is the Low-Maintenance Way To Go Lighter This Summer

Matilda Djerf withMcDonald's bangs
TikTok's "McDonald's Bangs" Trend Is Cuter Than It Sounds

Juicy Couture Y2k fragrances
9 Y2K Scents That Still Hold Up

Woman with Light Pink Makeup Under Eyebrows
We're in Our Eyebrow Decorating Era

Blue sea glass nails
The Sea Glass Mani Trend Is Like a Trip to the Beach for Your Nails

Hailey Bieber, Ethel Cain, Chloe Sevigny Wearing Varsity Style Clothing
The Varsity Trend Is the Retro-Sporty Alternative to Athleisure This Summer

Spring-colored watercolor nails
The Watercolor Manicure Trend Would Make Monet Jealous

Delicate Wrist Tattoo
Praise for the Silly Little Tattoo

Mismatched French tip manicure with smiley, daisy, yin/yang, and cow print designs
13 Mismatched Manicure Ideas To Shake Up Your Next Nail Art

Gigi Hadid wearing red lipstick summer 2023 makeup trend
Cloud Skin, Bold Liner, and Cherry Lips—These Are Summer 2023's Biggest Makeup Trends

Zendaya wearing doll lashes at the SAG Awards
Doll Lashes Are the Retro Makeup Trend We're Loving Right Now

red jello nail trend
Jello Nails Are the Juicy Manicure You'll Be Wearing All Summer

Manicure with mermaid teal metallic French tips
Mermaid Nails Are the Ultimate Way to Channel Your Inner Ariel This Summer

Coquette nail art
This Spring, Coquette Beauty Is Reclaiming Hyper-Femininity

Beyonce wearing summer hair color trends 2023
From Barbie Blonde to Onyx, Here Are Summer 2023's Biggest Hair Colors

Riley Keough with bangs
Summer 2023's Biggest Haircut Trends Include '70s Bangs and Bobs Galore

Lavender chrome summer nails
Summer 2023's Biggest Nail Trends Include Lavender Chrome and the Fancy French

ombre lip gloss nails pink manicure
"Ombré Lip Gloss" Nails Are the Official Manicure of Summer

Camila Marrone, Karlie Kloss, and Sydney Sweeney wearing hair accessories at the 2023 Met Gala
If the Met Gala Is Any Indication, Hair Accessories Will Be Everywhere This Spring

Woman applying mascara
TikTok Swears by This Lash Curler Hack for Falsie-Level Lashes

Camilla Morrone in a slept-in smokey eye
The Slept-In Smoky Eye Is the 2023 Way to Wear Indie Sleaze Makeup

Jenna Ortega with a cub cut
The Cub Cut Is the Edgy Take on the Bob Trend

Woman applying eyebrow makeup
TikTokers Are Using Self-Tanner as Brow Tint—But Does it Work?

Best niche fragrances on a grey background
The Coolest Fragrances You’ve Probably Never Heard Of

Cloud Nails
Cloud Nails Are the Manicure Trend of Your Dreams

Ciara with a bubble bob
The Bubble Bob Is the Bouncy Take On 2023's Coolest Cut

Emma Corrin with a wixie cut
The "Wixie" Is the Short Haircut You're About to See Everywhere

Zoe Kravitz in a pink dress with Hepburn bangs
The Hepburn Bangs Trend Is a Modern Twist on Classic Glamour

milky French manicure
The Milky French Manicure Will Make You Feel Like That Girl

Chocolate milk nails
Chocolate Milk Nails Are the Newest Neutral Mani

Taylor Swift Eras Tour Makeup Inspiration
10 Eras Tour Makeup Ideas Inspired By Every Taylor Swift Album

Miley Cyrus with marbled hair
If You Can’t Choose a Hair Color This Spring, Try “Marbled Hair”

red pants
7 Formula 1 Outfit Ideas for Your Motorcore Era

Avani Gregg
The Malt Shop Bob Is the Sweetest Take on the Trend Yet

Polly Pocket nails
"Polly Pocket" Nails Are the Nostalgic Mani We'll Be Wearing All Spring

Balletcore nails
The Balletcore Nail Trend Will Make You Feel Like a Prima Ballerina

Back view of woman with ponytail with three different colored jumbo scrunchies
Jumbo Scrunchies Are the Supersized Hair Trend of the Season

Strawberry milk nails
Strawberry Milk Nails Are Spring's Cutest Manicure Trend

Hailey Bieber with lemonade nails
The Lemonade Nail Trend Is Refreshingly Sweet

Elsa Hosk wearing highlighter as eyeshadow
We're Wearing Highlighter Everywhere But Our Cheeks

Bella Hadid, Nicola Peltz, and Megan Thee Stallion wearing '90s Curls
Celebrities Are Bringing Back Bouncy '90s Curls This Spring

Lori Harvey with a "slob" haircut
The "Slob" Haircut Is Way Chicer Than it Sounds

Your Nails But Better Manicure
The Biggest Manicure Trend Right Now Is Your Nails But Better

Laura Harrier wearing Spring 2023 makeup trends
Spring 2023's Makeup Trends Include White Eyeshadow and Strategic Shine

Addison Rae with a fluffy blowout
TikTok Loves This $75 Tool For Bouncy Blowout Curls, So I Put it to the Test

Mother of pearl nails
Mother of Pearl Nails Are the Coolest New Way to Do a Shimmery Mani

Model wearing the cherry cola lips trend
Cherry Cola Lips Are the Juicy TikTok Trend We'll Be Wearing All Summer

Pamela Anderson with blonde hair
Why Not Try Pamela Anderson Blonde This Spring?

Dua Lipa in a sheer lace dress
The Sheer Clothing Trend Is About Showing as Much (or as Little) Skin as You Want

J Lo wearing the biggest spring 2023 nail trend
Spring 2023's Nail Trends Include Subtle Glitter and Pearl Finishes

Maude Apatow with crunette hair
"Crunette" Hair Is the Easiest Way to Try the Copper Trend as a Brunette

Hailey Bieber with a bob haircut
Spring 2023's Haircut Trends Include the Italian Bob, the French Bob, and the "Job"

Shay Mitchell with copper hair
Spring 2023's Biggest Hair Color Trends Include Deep Copper and Baby Blonde

metallic pink nails
Metallic Pink Nails Are the Official Shade of Spring

Did the TikTok Aesthetic Kill Personal Style?
Did the TikTok Aesthetic Kill Personal Style?

Chrome drip nails
Chrome Drip Nails Are the Edgy Manicure Trend We're Trying This Spring

Paloma Elsesser in a tie-front top
This Genius TikTok Bra Hack Is the Secret to Styling a Tie-Front Top

Pamela Anderson in the '90s
This Is Exactly How Pamela Anderson Did Her Makeup In the '90s

Kaia Gerber in a skinny scarf
The Skinny Scarf Is Back and Better Than Ever for Spring

Jenna Ortega winged eyeliner
TikTok's "Finger Eyeliner" Hack Is the Secret to an Effortless Wing

Jenna Ortega wearing red lipstick and subtle goth makeup
Jenna Ortega Just Made "Bronzed Goth" Makeup a Thing