Trends & Innovation

The Biggest Hair and Makeup Trends from NYFW F/W 21 (So Far)

The Greenification of Luxury Beauty

@BrownGirlHands Wants to Diversify the Beauty Industry, One Product Shot at a Time

Meet Wave: The App That Trains Your Brain to Sleep Better

Ilia's Launching 12 New Shades of the Super Serum Skin Tint SPF 40—We Tried Them [Exclusive]

Meet The 8 POC-Owned Brands in Sephora's 2021 Accelerate Program

Mank's On-Set Makeup Artist on Testing 300 Red Lipsticks and Gluing Down Lily Collins' Eyebrows

Sharon Chuter Is Reclaiming the Dictionary Definition of "Black"

The Best Beauty Gifts to Give (or Keep) This Valentine's Day

EveryStylishGirl's Upcoming Virtual Event Celebrates Black Beauty and Businesses

"Regencycore" Is the Bridgerton-Inspired Makeup Trend You'll Want to Try ASAP

Pinterest's New Makeup Feature Lets You Try on 4,000 Different Eyeshadows

Have "Quarantine Roots"? Here's How to Safely Return to the Salon and Get Your Color Back

It's Official: These Will Be the Biggest Skincare Trends of 2021

Skincare Trends We Need to Ditch In 2021 According to These Professionals

Here’s Everything You Need to Know About the COVID-19 Vaccine and Fillers

Meet Rebundle: The Plant-Based Hair Extensions Here to Save Your Itchy Scalp

"Blighlighter" Is the Easiest, Glowiest Makeup Product I've Ever Used

TikTok's New Viral Beauty Trend Is...Under-Eye Circles?

6 Reasons Pat McGrath Is the Industry’s Most Legendary Makeup Artist

What Is Buccal Fat Removal? A Surgeon Explains the "Celebrity Cheek Surgery"

Exclusive: How to Get the “Winter Blues” Hair Trend at Home, According to Ciara’s Hairstylists

Google Launches a Virtual Beauty Counter So You Can Try on Products from Home

Reddit Says This $5 Mouthwash Hack Kills Maskne—But Does It Actually Work?

Skinimalism: The Trend Pinterest Predicts Will Take Over 2021

Smiley Face Manicures Spiked 9x on Pinterest and Will Be Huge for 2021

We Tried These 4 CBD Drinks That Promise to Help You Unwind—Here Are Our Honest Thoughts

9 Cool Manicures Inspired by Pantone's New Color(s) of the Year

We Asked 2 Derms About Trifarotene, a New FDA-Approved Topical Retinoid Treatment

The Disturbing Truth About Your Mini-Sized Beauty Products

From Retinol to Niacinamide: The Top Trending Skincare Ingredients of 2020

These Were the Top Trending Beauty Searches on Google in 2020

FOLX Health Is the First-Ever Healthcare Platform Specifically For the LGBTQIA+ Community

The Condom: A History Lesson

The Best Sustainable Period Products That Are Mindful of Our Planet

Makeup Artist Mali Magic Shares a Genius Tip for Foundation-Matching POC Skin