collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
RFLCT, product
This Professional Gamer Created a Skincare Line for Anyone With a High Screen Time

woman with glasses and red hair
Grounding, Highlight Contouring, and Every Other Hair Color Trend to Try This Fall

Shea Yeleen
5 Fair Trade Certified Brands Working to Make Beauty More Ethical

PH5, model in pajamas
These Hyaluronic PJs Are Supposed to Act Like a "Sheet Mask for Your Body"—Here's What Derms Think

mature woman laying in bed
This Female-Founded Telehealth Company Provides Holistic Menopause Care

Sharon Chuter
What Has Changed? Sharon Chuter on a Year of #PullUpOrShutUp

Jennifer's Body
13 Stylish Halloween Costume Ideas We're Stealing From TikTok

Wolf Cut
Here's How to Make TikTok’s Most Popular Haircuts Feel Fresh for Fall

Euphoria glitter makeup
23 Halloween Makeup Ideas We’re Copying From TikTok

Britney Winters
Meet the Harvard Business School Grad Elevating Your Wig-Shopping Experience

person holding pad
Period Care Needs to Be Inclusive of All People Who Menstruate

Ayond
This Fire Resistant Flower May Be What Your Skin Needs

diverse group of models
Clinical Trials Need More Diversity—This Tech Company is Trying to Change That

Saie Vintage
Saie Just Debuted "Anti-Merch" (And It's as Cool as It Sounds)

Madelaine Petsch
I Never Knew I Liked Lip Liner Until I Tried These Viral TikTok Techniques

Woman with sunlight on her face
What Is Aura Cleansing? Here's What You Need to Know

Whitney Peak
Gen Z Green Makeup Lives Rent-Free in My Head—So, I Finally Tried It

manicure
All the Coolest Nail Trends to Try This Fall: From Macchiato Manis to Retro Prints

Savage x Fenty
5 Fashion Trends We Loved From Rihanna’s Latest Savage X Fenty Show

Megan The Stallion's Thermal Nails
We're Calling It: Thermal Nails Are About to Be Everywhere This Fall

Ulta
Ulta Beauty Is Celebrating 100 Inspiring Black Voices in Beauty and Wellness

y2k makeup
Y2K Beauty Is Back and Better Than You Remember

Brandefy
This App Helps You Find Affordable Alternatives to Cult-Favorite Beauty Products

LUMM NYC
Lumm Is Changing the Look of LED Skincare—And Going Viral While They're At It

Sonsoles Gonzalez
The Hustle: Meet The Latinx Founder Bridging the Generational Gap in Hair Care

Carol Han
The Hustle: Meet Carol Han, the Brand Founder Disrupting the Candle Industry

Y2K trends Met Gala
These Met Gala Looks Prove Y2K Fashion Is Here to Stay

Fashion week models
The Biggest Beauty Trends from NYFW So Far: From Sculptural Braids to Sunny Skin

Hailey Bieber
This Colorist-Loved Repairing Mask Is About to Be the Next Olaplex

Grace Eleyae
How Grace Eleyae Built Her Eponymous Hair Accessory Brand

Toni Ko
Meet the Industry Veteran Making Beauty Affordable and Accessible For Two Decades

By Terry makeup
A French Beauty Icon Predicts the "It" Color for Fall Makeup

Skin Inc Device
This Tiny Device Touts 3000 Spa-Level Body Treatments In One

Men wearing tights
Meet Threads: The Hosiery Brand Challenging Gender Norms

Model in sun
These Sunscreen Innovations Are the Best Multitaskers in the SPF Game

@creeative91
A Top Stylist Predicts These Natural Hair Trends Will Be Big This Fall

Mei Kawajiri/Polaroid
Meet Mei Kawajiri, the Nail Artist Creating Maximalist Manis For Your Favorite Celebs

Croc Print Nails
Crocodile Print Is the Wild Nail Trend Coming for Your Next Mani

sleeping woman
If You're Having Trouble Sleeping, This May Help

Design by Tiana Crispino
Meet 3 Black Women Helping to Fund the Future of Beauty and Wellness

Old Navy models
Old Navy Is Giving Itself a Thoughtful, Size-Inclusive Makeover

Upcycled Snacks
Are Upcycled Snacks Having Any Impact on Food Waste? We Investigate

Sojin Oh, manicure
Meet Sojin Oh, the Nail Artist Creating Sculptural Manis Inspired by Nature

french tip nails
This French Manicure Trick Is Going Viral on TikTok

Woman meditating
Meditation Can Change How Your Brain Functions—Here's How

woman getting her makeup applied
These TikTok Concealer Techniques Made Me Leave the "Triangle Method" Behind

PopoutZine
This Woman Turned Her College Thesis Into a Meaningful Magazine for Creatives

Carina Chaz
Meet the Latinx-Italian Tastemaker Behind Your Favorite Sustainable Scent

neuroscience gratitude
The Neuroscience of Gratitude

maximalism encourage fantasy impracticality
How the "Maximalism" Trend Can Encourage Fantasy and Impracticality

post covid maximalist beauty trends
Where Beauty Is Headed This Fall and Beyond

Ariana Greenblatt
I Might Never Go Back to Liquid Liner After Trying These TikTok Techniques

Model with acne
TikTok Seems to Love Every Acne Fix (Except For Seeing a Dermatologist)

Jayde I Powell.
The Hustle: Meet the Social Media Strategist Redefining What Wellness Looks Like

Women applying makeup in mirror
Two of TikTok's Most Popular Beauty Products Are Already on Your Top Shelf

woman deep breathing
Somatic Therapy Creates a Deeper Mind-Body Connection—Here's How To Practice It

Laura Lajiness
I Tried TruSculpt ID Body Contouring—Here Are My Honest Thoughts

Buzz Cut
Why the Shaved Head Is This Summer's Most Liberating Hair Trend

Flared duck nails
Forget Flared Jeans—the Y2K Resurgence Has People Trying Flared Nails

fragrance
Upcycled Fragrance Is Beauty's Latest Avenue Towards Sustainability

Model with faux freckles
This Splatter Technique Made Everyone Think My Faux Freckles Were Real

Hannah Diop
The Hustle: Meet the Founder Putting Black Women at the Center of Clean Hair Care

Amina Pasha
The Hustle: Meet the Marketing Maven Behind Your Favorite Beauty and Wellness Brands

Priscilla Tsai
The Hustle: Meet the Skincare Brand Founder Determined to Make Beauty More Transparent