collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Woman using face lift tape
Yeah, Maybe Skip the TikTok Face Tape Trend

Natalia Iaromenko, founder of Lamel Cosmetics.
This Ukrainian Beauty Founder Is Empowering Her Community Through Cosmetics

Itika Oldwine-Grimble
This Celebrity Floral Designer Launched the Fragrance Brand of Her Dreams

Gym Lips Before and After
Why "Gym Lips" Is the Low-Key Makeup Trend I'll Be Wearing All Summer

Hairstylist Kiyah Wright
Kiyah Wright on Her Career as an Emmy-Winning Celebrity Hairstylist

Woman smiling
Is Oral Care Beauty? These 13 Brands Say Yes

Mismatched check, flame, and smiley face nails
Summer 2022 Nail Trends: Jelly Tips, Diamond-Plated Manis, and More

Women with curtain bangs and curly hair layers
Summer 2022 Haircut Trends: Bardot Bangs, Invisible Layers, and More

Hailey Bieber wearing blue eyeliner and overlined lips
Summer 2022 Makeup Trends: Smudged Liner, Coral Blush, and Extra Glossy Lips

Alicia Yoon
Alicia Yoon on Her 10-Year Career as a K-Beauty Founder

Woman applying mascara
The Best Makeup Tips We Learned on TikTok This Year (So Far)

Toffee and bronde hair colors
Summer 2022's Biggest Hair Color Trends Are All About In-Between Shades

Holistic Acne Before / After
I Went to a Holistic Acne Healer—Here’s How It Went

The New "Being Productive"
These 5 Female Founders Are Redefining Productivity

Rituals Keeping Us Balanced
7 Easy Rituals That Keep Us Feeling Balanced

woman with curly hair looking away with eyes closed
How to Do a Life Audit and Let Go of What Doesn't Serve You

woman standing with her hands extended in front of water on a beach
6 Ways to Replicate That Post-Vacation Feeling

Dior Lip Glow Oil
Why Is the Dior Beauty Lip Glow Oil So Popular?

Photos of 54 Thrones founder Christina Funke Tegbe, Range Beauty founder Alicia Scott, Young King Hair Care co-founder Cora Miller, and Tania Speaks Organic Skincare founder Tania Speaks.
Black Beauty Took Center Stage on Shark Tank This Season

Rainbow undereye makeup trend
Prism Eyes Are the Latest TikTok Trend Coming for Your Under-Eye Concealer

TikToker trying the faux sunburn blush trend
TikTok’s Sunburn Blush Trend Is Taking Over, One Pink Nose at a Time

Beauty influencer Mikayla Nogueira wearing Elf Dunkin collaboration
How E.l.f's Dunkin' Donuts Collaboration Claps Back at Beauty Elitism

TikTok Blush undereye concealer hack
TikTok Has People Adding Blush to Their Under-Eye Concealer—So, I Tried It

Photo of actress Peyton List
Prom 2022 Beauty Trends: Gatsby Glam, Euphoria Eye Makeup, and More

Makeup Trends
Spring 2022 Makeup Trends: Gemstone Eyes, Pops of Periwinkle, and More

Elle Woods wearing pink dress and walking in Legally Blonde
TikTok Bimbo Culture Is Just as Much About Self-Love as Aesthetics

Ina Garten and Martha Stewart Coastal Grandma
How to Embrace the "Coastal Grandmother" Aesthetic, According to an IRL Coastal Grandma

Tracee Ellis Ross Dua Lipa bright colored outfits
Dopamine Dressing Is All Over TikTok—Here’s How to Embrace Color This Spring

Woman getting Botox injection treatment
Here's How Botox Has Evolved Over 20 Years

Drew Barrymore Thin Brows
What Do Eyebrows Look Like in 2022? Well, It's Complicated

dedcool dedtergent laundry detergent
Perfumed Detergents Are Making Laundry Day More Luxe

House of M founder Anne Nguyen Oliver headshot
This Founder's Postpartum Journey Inspired Her to Launch a Skincare Brand

Yellow french manicure with daisy flower details
Spring 2022 Nail Trends: Mani Bling, Gold Accents, and More

woman with curly hair smiling
What Is Hair Slugging? Pros Explain Why TikTok's Latest Trend Is Nothing New

bridgerton season 2 characters and beauty trends
Bridgerton Beauty: Romantic Curls, Red Eyeliner, and More Trends From Season 2

Pink froze hair color up close and sydney sweeney with copper hair
Spring 2022's Biggest Hair Color Trends: From Pink Frozé to Buttery Blonde

women wearing black baby bang bob and blonde 70s layers
Spring 2022 Haircut Trends: The Bixie Cut, Birkin Bangs, and More

woman with under-eye masks
Amazon’s TikTok-Famous Beauty Storefront Lets You Shop All Your Viral Favorites in One Place
Dress over pants pink runway look and ashley tisdale side by side
It's Happening: People Are Wearing Dresses Over Pants Again

Kinship models
This Is What Gen Z Wants From Beauty Brands in 2022

TikToker wearing a nude lip liner and gloss combo
TikTok Loves a Lip Combo, and These Are the All-Time Faves

Sara Shokouhi
How One Founder is Fighting for Sexual Health Through Underwear

beauty products
The Nuances of Sustainable Packaging

Joyce de Lemos
Joyce de Lemos on What It’s Really Like to Be a Cosmetic Chemist

Kendall Jenner honey red hair
We're Calling It: Honey Red Is the Freshest Hair Color Trend for Spring

beauty product formula
What Does Total Transparency in Beauty Look Like?

Naomi Campbell and Cindy Crawford '90s blowout hot rollers
How to Use Rollers to Get the Fluffy, '90s Supermodel Blowout That’s All Over TikTok

Christian Cowan / Tia Adeola
The 12 Biggest NYFW Fall/Winter 2022 Beauty Trends So Far

woman with blushed skin looking into distance
Melanin-Rich Skincare Is the Latest Category Impacting the Beauty

Woman with flushed lips
This TikTok Technique Is Like a Needle-Free Alternative to Lip Blushing

Mixie haircut trend
The Mixie Is the Bold, '70s-Inspired Haircut That Will Dominate 2022

New Icons
The New Icons: This Year's Leaders in Fashion and Beauty

Behind-The-Scenes Beauty Icons
From Estheticians to Execs: 20 BTS Beauty Icons Making the Industry Better

dermatologists are the new influencers
Dermatologists Are the New Influencers

lips with sparkles and gold
We Know Beauty Filters Are Bad For Us, But Is Anything Changing?

Bella Hadid TikTok viral jawline hack
TikTok Says This Highlighting Technique Is the Key to Bella Hadid's Ultra-Cut Jawline

Karité founders
These Sisters Created a Skincare Brand Inspired by Their Childhood in Ghana

Rèphr Is Launching Skincare—And Wants You to Try It for Free

Euphoria glitter eye
Lower-Lash Emphasis Will Be a Major Beauty Trend in 2022

Euphoria beauty
Euphoria Beauty: Dollycore, Makeout Lips, and 6 Other Trends to Expect in Season 2

Woman Wearing Scarf
The 7 Best Styling Tips We Learned From TikTok

woman staring out the window
"Neuroplasticity" Is The Brain's Ability To Rewire—Here’s How To Harness It

Influencers Wearing the Emma Brewin Bucket Hat
Rihanna Wore a Fuzzy Bucket Hat, So We All Bought This Fuzzy Bucket Hat

women with bob haircuts
Winter 2022 Haircut Trends: ‘90s Layers, French Fringe, and More