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Trends & Innovation
Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
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Why Is the Dior Beauty Lip Glow Oil So Popular?
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Black Beauty Took Center Stage on Shark Tank This Season
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Prism Eyes Are the Latest TikTok Trend Coming for Your Under-Eye Concealer
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TikTok’s Sunburn Blush Trend Is Taking Over, One Pink Nose at a Time
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How E.l.f's Dunkin' Donuts Collaboration Claps Back at Beauty Elitism
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TikTok Has People Adding Blush to Their Under-Eye Concealer—So, I Tried It
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Prom 2022 Beauty Trends: Gatsby Glam, Euphoria Eye Makeup, and More
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Spring 2022 Makeup Trends: Gemstone Eyes, Pops of Periwinkle, and More
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TikTok Bimbo Culture Is Just as Much About Self-Love as Aesthetics
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How to Embrace the "Coastal Grandmother" Aesthetic, According to an IRL Coastal Grandma
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Dopamine Dressing Is All Over TikTok—Here’s How to Embrace Color This Spring
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Here's How Botox Has Evolved Over 20 Years
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What Do Eyebrows Look Like in 2022? Well, It's Complicated
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Perfumed Detergents Are Making Laundry Day More Luxe
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This Founder's Postpartum Journey Inspired Her to Launch a Skincare Brand
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Spring 2022 Nail Trends: Mani Bling, Gold Accents, and More
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What Is Hair Slugging? Pros Explain Why TikTok's Latest Trend Is Nothing New
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Bridgerton Beauty: Romantic Curls, Red Eyeliner, and More Trends From Season 2
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Spring 2022's Biggest Hair Color Trends: From Pink Frozé to Buttery Blonde
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Spring 2022 Haircut Trends: The Bixie Cut, Birkin Bangs, and More
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Amazon’s TikTok-Famous Beauty Storefront Lets You Shop All Your Viral Favorites in One Place
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It's Happening: People Are Wearing Dresses Over Pants Again
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This Is What Gen Z Wants From Beauty Brands in 2022
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TikTok Loves a Lip Combo, and These Are the All-Time Faves
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How One Founder is Fighting for Sexual Health Through Underwear
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The Nuances of Sustainable Packaging
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Joyce de Lemos on What It’s Really Like to Be a Cosmetic Chemist
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We're Calling It: Honey Red Is the Freshest Hair Color Trend for Spring
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What Does Total Transparency in Beauty Look Like?
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How to Use Rollers to Get the Fluffy, '90s Supermodel Blowout That’s All Over TikTok
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The 12 Biggest NYFW Fall/Winter 2022 Beauty Trends So Far
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Melanin-Rich Skincare Is the Latest Category Impacting the Beauty
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This TikTok Technique Is Like a Needle-Free Alternative to Lip Blushing
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The Mixie Is the Bold, '70s-Inspired Haircut That Will Dominate 2022
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The New Icons: This Year's Leaders in Fashion and Beauty
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From Estheticians to Execs: 20 BTS Beauty Icons Making the Industry Better
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Dermatologists Are the New Influencers
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We Know Beauty Filters Are Bad For Us, But Is Anything Changing?
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TikTok Says This Highlighting Technique Is the Key to Bella Hadid's Ultra-Cut Jawline
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These Sisters Created a Skincare Brand Inspired by Their Childhood in Ghana
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Rèphr Is Launching Skincare—And Wants You to Try It for Free
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Lower-Lash Emphasis Will Be a Major Beauty Trend in 2022
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Euphoria Beauty: Dollycore, Makeout Lips, and 6 Other Trends to Expect in Season 2
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The 7 Best Styling Tips We Learned From TikTok
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"Neuroplasticity" Is The Brain's Ability To Rewire—Here’s How To Harness It
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Rihanna Wore a Fuzzy Bucket Hat, So We All Bought This Fuzzy Bucket Hat
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Winter 2022 Haircut Trends: ‘90s Layers, French Fringe, and More
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Winter 2022 Nail Trends: French Pearl, Extreme Minimalism, and More
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The Facelift’s PR Problem: Why Plastic Surgeons Say the Stigma Is Still Very Real
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Winter 2022's Biggest Hair Color Trends: From Expensive Brunette to Cashmere Blonde
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Droplette's Needle-Free Device Makes Skincare Ingredients Work Harder
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The Hustle: Charlotte Pienaar Is on a Mission to Make Sunscreen Cool
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How an Under-$100 Amazon Find Became 2021's Viral "It Bag"
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Experts Say "I Woke Up Like This" Treatments Will Be 2022's Biggest Beauty Trend
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Our 2021 Award-Winning Pros
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We Tried the Bristle-Free Mascara That's All Over TikTok
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Meet the 10 BIPOC Brands in Sephora’s 2022 Accelerate Program
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7 Candy Cane Nail Ideas That Aren't Cheesy
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Bye-Bye Basic: Pinterest Predicts These 7 Beauty Trends for 2022
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From Pearlcore to Silky Sleepwear: Pinterest Predicts These Style Trends Will Take Over in 2022
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This Shopping App Is Now My Favorite Place to Find Cool New Beauty Products
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We Tried Mario Dedivanovic’s Signature "Lip Lift" Makeup Hack
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The Hustle: Meet the Haircare Brand Founder Celebrating Latinx Culture
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Meet Nanoblading: The Ultra-Precise Brow Alternative to Microblading