10 Impulse Target Beauty Buys You Won't Regret

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We've all been guilty of running to Target and adding a lot more items to our cart than we initially planned to purchase. Aisle to aisle, Target has been able to win our hearts and devotion with its awesome finds and some unique brands you won't find anywhere else. If you haven't stopped by lately (although, well, who hasn't?), you'll be pleased to find that Target has become a treasure trove for all things beauty. And we at Byrdie HQ agree—you'll find us dedicating a nice chunk of time (but thankfully, not too much money) searching the grounds of the store for its best in hair, skin, and nails.

Below, we've rounded up some of the most popular beauty products from Target that customers can't keep their hands off of. Get your carts ready!

La Roche-Posay Micellar Cleansing Water and Makeup Remover for Sensitive Skin
La Roche-Posay Ultra Micellar Cleansing Water and Makeup Remover for Sensitive Skin $20

This gentle cleansing water removes makeup and purifies deep while evening your skin tone

Yes To Cucumbers Calming Paper Mask
Yes To Cucumbers Calming Paper Mask $3

You will definitely say yes to these hydrating paper masks. The cucumber-infused liquid not only restores moisture to your skin but also soothes away redness.

Nyx Liquid Suede Lipstick
NYX Professional Makeup Liquid Suede Lipstick $7

With one smooth swipe, this cream lipstick delivers a bold payoff, and you won't need to constantly reapply, as the color lasts all day. The velvet-textured lipstick is available in an array of beautiful shades.

No7 Airbrush Away Primer
No7 Airbrush Away Radiance Boosting Primer $20

No need to retouch your photos with this airbrush-finish primer. The hypoallergenic formula boosts the radiance of your skin while drastically minimizing the size of your pores.

E.l.f. Baked Highlighter
E.l.f. Baked Highlighter $4

For less than $5, you can have an angelic, soft glow sans glitter or too much shimmer. It's the perfect amount of highlight for beginners or advanced strobers.

Defy & Inspire nail polish
Defy & Inspire Nail Polish $7

Need a long-lasting nail lacquer that won't streak out on you? Give this polish a try. One user even writes, "I saw this new line at Target last week and decided to give it a try. I'm already in love. I bought a second color today and plan to buy more." 

Jergens Wet Skin Coconut Oil Moisturizer
Jergens Wet Skin Moisturizer $7

Hopping out of the shower has never felt so good. This rich coconut oil infused-formula locks in post-shower dewiness, leaving your skin smooth and supple.

Bliss Makeup Melt Dry/Wet Gentle Jelly Cleanser
Bliss Makeup Melt Dry/Wet Gentle Jelly Cleanser $11

Pre-cleansing is an important first step to any skincare routine. It breaks down makeup, oil, and even pollutants in the air to help cleanse your skin more thoroughly than your regular one-step face-washing method.

Burt's Bees Hydrating Gel Cream
Burt's Bees Skin Nourishment Hydrating Gel Cream $17

It doesn't surprise us to see royal jelly on the Burt's Bees ingredient list. As one of nature's most powerful superfoods, it keeps your skin radiant and glowing. Although lightweight, its powerful amino acids hydrate and nourish the skin for up to 48 hours.

Conair Static Minimizer
Conair Static Minimizer Medium All-Purpose Brush $10

Say goodbye to frizz with Conair's static minimizing hairbrush. The bristle-and-yarn technology helps prevent unruly hairs from flying up, and the ventilation allows for a smooth blowout each time.

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