10 Impulse Target Beauty Buys You Won't Regret

We've all been guilty of running to Target and adding a lot more items to our cart than we initially planned to purchase. Aisle to aisle, Target has been able to win our hearts and devotion with its awesome finds and some unique brands you won't find anywhere else. If you haven't stopped by lately (although, well, who hasn't?), you'll be pleased to find that Target has become a treasure trove for all things beauty. And we at Byrdie HQ agree—you'll find us dedicating a nice chunk of time (but thankfully, not too much money) searching the grounds of the store for its best in hair, skin, and nails.

Below, we've rounded up some of the most popular beauty products from Target that customers can't keep their hands off of. Get your carts ready!

This gentle cleansing water removes makeup and purifies deep while evening your skin tone. 

You will definitely say yes to these hydrating paper masks. The cucumber-infused liquid not only restores moisture to your skin but also soothes away redness.

With one smooth swipe, this cream lipstick delivers a bold payoff, and you won't need to constantly reapply, as the color lasts all day. The velvet-textured lipstick is available in an array of beautiful shades.

No need to retouch your photos with this airbrush-finish primer. The hypoallergenic formula boosts the radiance of your skin while drastically minimizing the size of your pores.

For less than $5, you can have an angelic, soft glow sans glitter or too much shimmer. It's the perfect amount of highlight for beginners or advanced strobers.

Need a long-lasting nail lacquer that won't streak out on you? Give this polish a try. One user even writes, "I saw this new line at Target last week and decided to give it a try. I'm already in love. I bought a second color today and plan to buy more." 

Hopping out of the shower has never felt so good. The rich formula of this moisturizer locks in all the post-shower dewiness, leaving you skin smooth and supple.

Pre-cleansing is an important first step to any skincare routine—it breaks down makeup, oil and even pollutants in the air to help cleanse your skin more thoroughly than your regular one-step face-washing method.

It's only fitting that Burt's Bees would utilize an ingredient like royal jelly, one of nature's most powerful superfoods that keeps your skin radiant and glowing. Although lightweight, its powerful amino acids hydrate and nourish the skin for up to 48 hours.

Combat frizz with Conair's static minimizing hair brush. The bristle-and-yarn technology helps prevent unruly hairs from flying up, and the ventilation allows for a smooth blowout each time.