19 Impulse Target Beauty Buys You Won't Regret

We've all been guilty of running to Target and adding a lot more items to our cart than we initially planned to purchase. Aisle to aisle, Target has been able to win our hearts and devotion with its awesome finds and some unique brands you won't find anywhere else. If you haven't stopped by lately (although, well, who hasn't?), you'll be pleased to find that Target has become a treasure trove for all things beauty. And we at Byrdie HQ agree—you'll find us dedicating a nice chunk of time (but thankfully, not too much money) searching the grounds of the store for its best in hair, skin, and nails.

Below, we've rounded up some of the most popular beauty products from Target that customers can't keep their hands off of. Get your carts ready!