10 Impulse Target Beauty Buys You Won't Regret

We've all been guilty of running to Target and adding a lot more items to our cart than we initially planned to purchase. Aisle to aisle, Target has been able to win our hearts and devotion with its awesome finds and some unique brands you won't find anywhere else. If you haven't stopped by lately (although, well, who hasn't?), you'll be pleased to find that Target has become a treasure trove for all things beauty. And we at Byrdie HQ agree—you'll find us dedicating a nice chunk of time (but thankfully, not too much money) searching the grounds of the store for its best in hair, skin, and nails.

Below, we've rounded up some of the most popular beauty products from Target that customers can't keep their hands off of. Get your carts ready!

La Roche-Posay Micellar Cleansing Water and Makeup Remover for Sensitive Skin
La Roche-Posay Ultra Micellar Cleansing Water and Makeup Remover for Sensitive Skin $20

This gentle cleansing water removes makeup and purifies deep while evening your skin tone

Yes To Cucumbers Calming Paper Mask
Yes To Cucumbers Calming Paper Mask $3

You will definitely say yes to these hydrating paper masks. The cucumber-infused liquid not only restores moisture to your skin but also soothes away redness.

Nyx Liquid Suede Lipstick
Nyx Liquid Suede Lipstick $5

With one smooth swipe, this cream lipstick delivers a bold payoff, and you won't need to constantly reapply, as the color lasts all day. The velvet-textured lipstick is available in an array of beautiful shades.

No7 Airbrush Away Primer
No7 Airbrush Away Primer $20

No need to retouch your photos with this airbrush-finish primer. The hypoallergenic formula boosts the radiance of your skin while drastically minimizing the size of your pores.

E.L.F. Baked highlighter
E.l.f. Baked Highlighter $4

For less than $5, you can have an angelic, soft glow sans glitter or too much shimmer. It's the perfect amount of highlight for beginners or advanced strobers.

Defy & Inspire nail polish
Defy & Inspire Nail Polish $7

Need a long-lasting nail lacquer that won't streak out on you? Give this polish a try. One user even writes, "I saw this new line at Target last week and decided to give it a try. I'm already in love. I bought a second color today and plan to buy more." 

Jergens Wet Skin Moisturizer
Jergens Wet Skin Moisturizer $7

Hopping out of the shower has never felt so good. The rich formula of this moisturizer locks in all the post-shower dewiness, leaving you skin smooth and supple.

Dermalogica Precleanse
Dermalogica Precleanse $34

Pre-cleansing is an important first step to any skincare routine—it breaks down makeup, oil and even pollutants in the air to help cleanse your skin more thoroughly than your regular one-step face-washing method.

Burt's Bees Hydrating Gel Cream
Burt's Bees Hydrating Gel Cream $11

It's only fitting that Burt's Bees would utilize an ingredient like royal jelly, one of nature's most powerful superfoods that keeps your skin radiant and glowing. Although lightweight, its powerful amino acids hydrate and nourish the skin for up to 48 hours.

Conair Static Minimizer
Conair Static Minimizer $10

Combat frizz with Conair's static minimizing hair brush. The bristle-and-yarn technology helps prevent unruly hairs from flying up, and the ventilation allows for a smooth blowout each time.

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