When the original Topshop Beauty line was discontinued, everyone got a bit jittery. Topshop customers everywhere were stockpiling loads of Glow Pot and Rio Rio lipstick. Thankfully, today, Topshop Beauty has relaunched. At last, we can all breathe a sigh of relief because the old favourites are back in sleek, grown-up packaging. Oh, and there are also some new additions.
Topshop's Global Design Director, Anthony Cuthbertson, knows that whilst Topshop generally speaks to younger girls, the Boutique line is catered to young women (otherwise known as the lost generation who grew up with Topshop). Well, the new Topshop Beauty line has done a stellar job of speaking to all generations with an interest in cosmetics. There are makeup-bag staples such as liquid foundations, concealers and pressed powders. You can also expect Sheer and Cream Lipsticks (£10) with a finish that anyone would love.
On the flipside, there are Longwear Liquid Lipsticks (£12) and a wardrobe of highlighters that will appeal to the younger (and young-at-heart) shoppers.
The new collection is also tailored to those customers who love experimenting with their makeup—be it for themselves or their Instagram followers. There's the Ultra Gloss in Glass (£10) and Ultra Matte in Blurred (£10) that transform the finish of any product. Apart from all the new and rereleased products, there is an array of beauty tools on offer—including a Silicone Sponge Blender (£5), which I'm told does a good job of blending and won't soak up your precious foundation (it also resembles a breast implant).
To put the new products to the test, makeup artist Georgina Graham (who created the Topshop Beauty campaign shots you'll see on the website and in stores) pulled together three party looks for you to try this season. Think vinyl eyes, matte lips and dewy skin—all perfect for the holidays ahead. Keep scrolling to get inspired.
For this look, Graham wanted the full focus to be on the eyes, so she applied Longwear Liquid Foundation (£16) and Longwear Liquid Concealer (£12) where needed. A little Longwear Pressed Powder (£15) took down any unwanted shine in the T-zone. "You want to see a contrast between the matte skin and the glossy eye," Graham says.
On Nicole, Graham used an orange Matte Eye Shadow in Clown (£9), and on Shaderska, she applied the Matte Eye Shadow in Cool Down (£9). Both eye shadows are powder, so to get that vinyl finish, she applied the Ultra Gloss in Glass (£10) over the top. She used her finger and a gentle rolling motion to apply the gloss without lifting away the powder.
For this look, the brows were brushed up. Graham recommends forgoing mascara, as it "keeps a glossy eye looking fresh" and prevents too much mess. Carry some cotton buds in your handbag, as these can be used to tidy up the eye if it starts to travel. "A glossy eye will never stay perfect," according to Graham. "Also, the gloss will alter the colour of any powder you apply and makes it look darker," she says. Good to know.
"This lip is like a rose that has naturally and beautifully decayed," says Graham. To get the look, make like Graham and apply the Ultra-Matte Lip Crayon in Brigade (£10), and then take a lip brush and use it to gently feather and blur the edges. "Just the edges—otherwise you'll look like a hot mess," she notes. "The end result should be soft, blown-out and blurred, not messy."
To get that velvet-matte, almost powdery soft finish, dust the Invisible Powder in White Lies (£15) on top.
To create this impressive luminous highlight, Graham used a technique she has mastered: "I use my finger and apply the highlighter vertically and then horizontally in a crosshatching motion."
Graham notes that it's always best to contour with a brush and then (if using a liquid or cream highlighter) apply with the warmth of your finger so it melds with your skin and looks more natural.
For this look, Graham applied Glow Liquid Highlighter in Blaze (£15) to the cheekbones. She then used the Glow Liquid Highlighter in Misty (£15) to highlight the bridge of the nose and Cupid's bow. On the eyelids, she brushed Chameleon Highlighter in Mother of Pearl (£15) in a C-shape to seamlessly merge the cheekbones to the eyelids. On the inner corners of the eyes, she used Chameleon Eyeshadow in Reverse (£12). To contrast, Graham applied Ultra Matte in Blurred (£10) to bare lips. "This look works well day to night without being overkill," she says.
What makes it look cool is that the highlight is the focus here. The base is pretty non-existent—just a little Longwear Liquid Foundation (£16) sheered out with moisturiser and Longwear Liquid Concealer (£12) where needed.
For touch-ups, Graham recommends taking Glow Powder Highlighter in Solstice (£15) in your handbag. "Also, if you have body parts on show, make sure they are moisturised so you don't have a hyper-real glowing face and a matte body," she says.
Photographer: Benjamin Madgwick
Makeup Artist: Georgina Graham
Creative Direction and Styling: Amy Lawrenson
Hairstylist: Aamna @ Ambreen Makeup
Models: Shaderska @ Wild.London; Nicole @ Models1.