Our beauty breadth is wide. We shop from independent beauty stores, international skincare and makeup sites, clean beauty pop-ups, and—without a doubt—giant retailers like Ulta and Sephora. Each one has its unique benefits and downfalls, although we must say, in regards to the latter, the benefits abound. We can shop hundreds of brands and categories simultaneously, often with hundreds of reviews and customer ratings to back each one up. As such, when a single product rises above all the others to earn the top-selling spot in its category, we perk up. Can you blame us? That means the product in question has performed better than its lofty competitors. That also means that thousands of real-life customers have silently casted their vote, deeming a specific product most worthy of purchasing.
The latest product to clinch the top-selling spot in its category is a powder foundation. Reviewers describe it with such words as weightless, soft-blurring, and silky. Keep scrolling to which fan-favorite powder foundation is currently flying off of Sephora's shelves.
The product in question is Kat Von D's Lock-It Powder Foundation. The vampy red and black compact holds a lightweight yet full-coverage powder that comes available in 26 different shades (here we feel the need to pause and praise the brand for its inclusive range, as many other pressed powder products are seriously lacking in this area).
This product is new from the vegan and cruelty-free brand, yet even so, it already has over 400 reviews and 6K "loves" by its fans. That's probably because it's formulated with rice powder and kaolin clay to blur and diffuse imperfections (like an Instagram filter IRL).
The one and only fairly consistent complaint that some customers seem to have has to do with the compact's included sponge applicator. Some reviewers note that they're not fans of the way it deposits the product, which is why they opt for using a brush, instead. We recommend Kat Von D's Pressed Powder Brush ($39), which pairs perfectly with the foundation, both by function and aesthetic. Like all of Kat Von D's other makeup brushes, this one is composed of fine, vegan bristles that are incredibly soft to the touch.
Next, read our exclusive interview with Kat Von D in which she talks about the importance of committing to a vegan beauty routine.