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For those of you who have mastered the DIY hair color world, we applaud you. And if you’ve truly nailed the game, you likely already know that using professional-grade hair color (versus the boxed stuff you can get at any drugstore or beauty store) is a game-changer. This holds particularly true when it comes to hair bleach.
It’s one of the most powerful chemicals colorists can use, not to mention the most transformative. The flip side is that used incorrectly it can lead to hair damage, scalp irritation, and more. And that’s exactly why it’s very important to one, make sure you know what you’re doing, and two, choose a quality, pro-level product.
Ahead, the best professional hair bleaches that offer a little something for every type of hair lightening want and need.
Best Overall: Wella Blondor Multi-Blonde Powder Lightener
No matter whether you’re lightening virgin (AKA never colored) hair or pre-colored strands, this will get the job done, lifting hair up to seven levels. Shoppers love it, consistently giving it five stars and raving about its efficacy. FYI, the powder itself is a bluish-purple, and also contains anti-yellowing pigments, choice for keeping your new blond hue fresh and vibrant and warding off any brassiness.
Best Ammonia-Free: L’Oréal Blond Studio Platinium Plus Lightening Creme
First, a quick chemistry lesson. Generally speaking, ammonia is a key ingredient needed in most hair colors; it causes the hair shaft to swell so the color (or bleach, as it were) can better penetrate. The issue is that it can be irritating for many, and, not to mention, smells bad.
Luckily, new advancements have lead the way to many ammonia-free hair colors—bleach included. While the lightening here isn’t quite as powerful as you’d get with an ammonia-based product, this is a good pick if you’re already blonde and looking to go blonder. Plus, because it’s a cream, it’s easy to use and control.
Best Cream: Joico Vero K-Pack Crème Lightener
The ingredients in this bleach read more like something you’d find in your face moisturizer. We’re talking fatty acids, vitamin E, shea butter, and jojoba oil, all of which give this it’s ultra-creamy consistency. As a result, it’s both super easy to use (no worrying about drips) and nourishes your scalp and protects hair, too. Heads up: it works fast.
Best for Dark Hair: Clairol Professional BW2 Lightener
Specially made to be extra-strength for dark hair, this is choice for those with deep brown or even black strands looking to go lighter. While yes, it may take a few rounds to get to your desired blonde shade, this option is the way to go. Not to mention that one eight-ounce tub contains about eight uses worth, plenty of product to help you achieve your lightest color. Reviewers—with all different hair colors—call out how well and quickly it works, but do say that it has a strong and distinct smell.
Best Budget: Manic Panic Flash Lightning Hair Bleach Kit
Not only is this pick affordable, but it also comes with everything you need—we’re talking a cream developer, mixing tub, cap, gloves, and even a brush (plus very helpful instructions). Since it only lifts five levels, it won’t get you super blonde, but if you’re looking for a more subtle change—without blowing the bank—this can’t be beaten. We also appreciate that it’s vegan, cruelty-free, and PETA-certified.
Best Powder: Wella Color Charm Powder Lightener
This dust-free powder delivers controlled lightening (up to seven levels), making it ideal for all-over bleaching, highlights, or just to knock out dark root re-growth. Thanks to its protective oil system, it helps lock in moisture, a major win since bleaching can lead to seriously dry strands. Loyal reviewers love it, and repeatedly note how fast it works, too.
Best for Platinum Hair: Schwarzkopf Blonde Me Premium Lift 9
Icy, platinum shades are all the rage in the hair color world, and this option makes it easy to achieve those dramatic tones. It offers up to nine levels of lift, the most of any product in this round-up. Since it is so powerful, it can be irritating if you get it on your scalp, and reviewers note that it’s best to use a developer from this same brand for the best results, rather than mixing and matching.
Best for Brows: Jolen Crème Bleach Formula
If you're bleaching your hair, you might be considering lightening your brows too. Given that hair bleaches are so intense, you definitely don’t want to use any of those on your face or body. Enter this pick. The no-drip formula is specially made for sensitive skin, and it’s infused with aloe so you don’t have to worry about irritation. Use it for your brows, or to lighten dark hair and make it less noticeable elsewhere on your body, like on your arms and legs.
Best for Shine: Pravana Pure Light Ultra Lightener
Not only does this lift up to nine levels, but it also helps counteract the dullness and dryness that can come with going so light. A unique Reunite Mending Technology touts amino acids (the building blocks of the protein that make up our hair), helping to strengthen strands and seal the cuticle. As a reminder, the cuticle is the outermost layer of the hair (bleaching lifts and opens it) and a closed cuticle means hair looks healthy and super shiny, which is just what this technology helps to do.
Best for Highlighted Hair: Goldwell New Blonde Base Lifting Cream
Use this guy to touch up highlights and make your hue instantly brighter and vibrant. It ever-so-slightly lightens only the darker, natural hair, breaking up any areas of harsh contrast so that you never end up with a stripy finish. Effective on pretty much all base shades, it also works in just five minutes—the perfect fast fix in between full-on highlight sessions.
Best for Cool Blondes: CHI Blondest Blonde Ionic Lightening System
Despite the fact that this formula is ammonia-free, it can still lift hair up to an impressive eight levels. Thanks to far-infrared, it provides maximum penetration and lightens from the inside-out, with cool-toned pigments that help neutralize the unwanted warm tones that are the bane of any cool blonde’s existence. Also nice: It comes in both cream and powder versions.