Here we list the best eyeshadows you can find in department stores and even grocery stores. Click to see how much they cost.
(Updated by Carolyn Hanson)
Posh to the extreme, Dior's bold shadows are rich, silky and made with such intense pigments, they seem to last forever. You'll love how they go on like velvet. Wear each shade alone, or combine two, three or all five shades.
It probably seems bizarre to have a product marketed for lip and cheek uses on here. Regardless, there is a point to it—lilah b.'s Divine Duos, while not really made to be used on eyelids (although they're eye-safe,) are some of the best lid tints you can buy. They retain a little bit of glossiness, and stay on because they're meant for your lips. But they're not tacky in the same way as an eye gloss normally would be, which means your hair isn't going to catch on your eyelids in the wind. These duos, which are about the size and weight of a pebble, are perfect to keep in your purse or pocket to bring a look from day to night.
When Charlotte Tilbury call their eyeshadow palettes luxury, they're not kidding. The silky-smooth formula on these quads, and the way the shades are matched to one another, means there's a perfect one for whatever occasion you want. The more neutral-toned palettes are perfect for your new everyday going-to-work look, while you can double up on the darkest shade in the pan to give yourself a slightly more intense look for going out. The louder palettes are guaranteed to give you the perfect mix of colors for whatever special event you need them for.
Urban Decay Eyeshadow
Urban Decay as a brand has become so popular it almost beats out MAC list for the first time in years. These individual shadows run about $18 each (a few dollars more than MAC) and come in 68 decadent shades . They go on silky and smooth, tend not to clump and I love the shimmery jeweled tones.
Don't want to splurge on $15 shadows? You can get great eye shadows in your grocery store. Revlon palettes are rich, glide on smoothly and have a staying power you won't see in other basic grocery store and drugstore brands.
Runner up: L'Oreal Wear Infinite Duos.
For women worried about putting unhealthy cosmetics on their skin, mineral eyeshadows are the way to go. There are may great organic, natural eyeshadows on the market today, but a good go-to bet is Alima Pure. They're not too expensive, they're highly pigmented and you can apply them wet or dry.
No shadow is sexier than the shimmery, glimmery shades. Glittery shadows have been been popular for years and show no signs of going away. We like this palette from Shany because it gets fantastic reviews on Amazon.com and is super affordable. But you'll notice this glimmer is mainly for smokey eyes.
Almost every beauty brand has shimmery shadows. Whether you go for creams or powder, you'll love the incandescent glows these cast.
Runner-up: Smashbox Eye Shadow in Champagne. Don't let the color on this link fool you. Click through to see the gorgeous copper shimmer.
This taupe eyeshadow actually makes eyes pop, which is great on mornings when you need to look more awake than you feel. You can use it as a cheek highlighter as well. This blush is an Allure Magazine Readers' Choice Award winner.